Expansive licensing agreement
with Cineverse includes The Bob Ross Channel, Comedy Dynamics,
Dove Channel, and Dog Whisperer with Cesar
Millan, while Scripps Networks' Court TV and Scripps News
all join DIRECTV's rapidly expanding lineup today
LOS
ANGELES, April 23, 2024 /PRNewswire/
-- DIRECTV is adding seven new channels to its rapidly
expanding streaming lineup through new licensing agreements with
Cineverse Corp. (NASDAQ: CNVS) and Scripps Networks.
The first of Cineverse's more than a dozen popular channels to
join DIRECTV streaming homes are The Bob Ross Channel, Comedy
Dynamics, Dog Whisperer with Cesar
Millan, and Dove Channel (family programming).
MeatEater TV, the popular outdoor lifestyle channel, will
also be included. After that, DIRECTV and Cineverse will identify
other popular networks from within the Cineverse portfolio to
potentially add to DIRECTV's lineup in subsequent months.
Additionally, through a separate deal with Scripps Networks,
Court TV and Scripps News are also immediately available to DIRECTV
customers' streaming entertainment.
"We are creating a second-to-none lineup of streaming channels
that will allow our customers to choose from a wider variety of
genres or explore their most avid interests in greater depth," said
Rebecca Nelson, senior vice
president of content and programming at DIRECTV. "This new
relationship with Cineverse allows us to draw from one of the
industry's most dynamic portfolios to strategically add more
channels as our customers begin to discover and embrace these new
options."
DIRECTV recently added several other channels for streaming
customers, and this Cineverse agreement makes nearly 4,000 hours of
individual on-demand shows representing all the most popular genres
– including action-adventure, anime, animation, comedy, crime,
drama, documentary, news, romance, reality, science fiction,
horror, kids and family, sports, westerns, and music – available to
DIRECTV in the future.
"With DIRECTV, our channels continue to expand their reach
across platforms, increasing our ability to connect with existing
fandoms and new audiences for our premium content across every
popular genre," said Cineverse EVP Partnerships Marc Rashba.
These channels are immediately available to any DIRECTV
customers subscribing to the Entertainment package or above who
receive their content via streaming, as well as any satellite
customers who want to access them through the DIRECTV App.
Among the other popular channels from Cineverse's portfolio
potentially available to DIRECTV customers in the future are
lifestyle channel about start-up businesses and entrepreneurship,
EntrepreneurTV; children's entertainment on 9 Story
Presents: Garfield and Friends and Barney; horror channel
SCREAMBOX TV; international unscripted reality channel
So…Real; western staple The Lone Star Channel; the
Real Madrid Channel dedicated to the popular Spanish
football club; The Film Detective (classic films);
RetroCrush (classic anime); AsianCrush (pan-Asian
entertainment); Midnight Pulp (cult movies and TV shows) ;
and the recently-introduced Sid & Marty Krofft Channel, featuring classic
1970s live action children's fantasy programs like "H.R.
Pufnstuf," "Land of the Lost," and "Sigmund and the Sea
Monsters."
About DIRECTV
As a leader in sports and entertainment for 30 years, DIRECTV
provides industry-leading content and an amazing user experience
with or without a satellite. By reimagining what is possible,
DIRECTV's mission is to aggregate, curate and deliver exceptional,
innovative service to its customers. In 2023, DIRECTV elevated the
customer experience by delivering Gemini, which can integrate
customers' content from their third-party streaming services onto a
single one-stop, digital experience. At DIRECTV, the sports season
never ends, and customers are treated to broadcasts of several
major sports, including the NFL, MLB, NBA, NHL, and multiple
domestic and international soccer leagues. DIRECTV provides
customers the choice of watching sports, movies, and TV shows on
their TVs at home or their favorite mobile devices via the DIRECTV
app.
About Cineverse
Cineverse's advanced, proprietary technology drives the
distribution of over 70,000 premium films, series, and podcasts to
more than 150 million unique viewers monthly. From providing a
complete streaming solution to some of the world's most
recognizable brands, to super-serving their own network of fan
channels, Cineverse (NASDAQ: CNVS) is powering the future of
entertainment. For more information, please visit
www.cineverse.com.
For more information, contact:
Tom Tyrer
DIRECTV Communications
Email: ttyrer@DIRECTV.com
Cineverse:
For Media
The Lippin Group, cineverse@lippingroup.com
For Investors
Julie Milstead,
investorrelations@cineverse.com
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SOURCE Cineverse Corp.