LOS ANGELES, June 19, 2019 /PRNewswire/ -- Sound
That BRANDS, the Los Angeles-based
podcasting studio specializing in branded audio content for
national advertisers, announced today that Emmis Communications
(Nasdaq: EMMS) would provide a round of funding that will allow
rapid expansion.
"At Sound That BRANDS, our motto is 'Be the content, not the
interruption'," said Dave Beasing,
CEO of Sound That BRANDS and a veteran media consultant.
"With Emmis' support, we'll grow quickly, producing audio that is
not only entertaining and informative, but builds brand
loyalty."
"We've monitored the early stages of global brands telling audio
stories through branded podcasts that dramatically enhances loyalty
and preference," said Emmis Chairman and CEO Jeff Smulyan. "Sound that BRANDS has
already become a leader in branded podcasting and is uniquely
positioned to work with marquee brands to build episodes that make
you laugh, feel and think in a way that reinforces the brand.
Dave is a great audio storyteller, and we look forward to helping
him accelerate Sound that BRANDS' growth."
Major brands like Trader Joe's, Facebook, Smead, Tindr, General
Electric and McAfee have recently produced branded
podcasts.
Fast Company has called branded podcasts, "the ads that
people actually want to listen to." According to survey data
released by Edison Research (April 4,
2019), podcast listenership is booming. 32% of
Americans aged 12 and older say they have listened to a podcast in
the past month. Of those, 54% say they are more likely to
consider the brands they hear advertised on podcasts.
Sound That BRANDS is seeking motivated talent for several
key roles, including VP/Revenue and Brand Partnerships.
Former KPWR-FM Los Angeles SVP/GM Val
Maki is heading the search. Interested parties should
apply confidentially on the company's website,
SoundThatBRANDS.com.
Sound That BRANDS is an equal opportunity employer and
welcomes inquiries from all locations.
About Emmis Communications
Emmis Communications Corporation (Nasdaq: EMMS) owns 11 FM and
3 AM radio stations in New York, Austin (Emmis has a 50.1% controlling interest
in Emmis' 6 radio stations located there) and Indianapolis. Emmis owns a controlling
interest in Digonex, which provides dynamic pricing solutions
across multiple industries, as well as Indianapolis Monthly
magazine.
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SOURCE Emmis Communications