The #1 leading vehicle brand* and the pinnacle
of motorsport will be partnering to deliver a Hot Wheels Formula 1®
product line, beginning with a one-of-a-kind collector die-cast
drop on Mattel Creations
For the first time, Mattel, Inc.’s (NASDAQ: MAT) Hot Wheels
brand and Formula 1®, are partnering to bring the sport’s fans a
full range of Hot Wheels products. The new product line from the
two iconic brands will feature F1® Teams and bring the thrill of F1
races to 1:64 scale to deliver a brand-new way for automotive
enthusiasts to play and collect, allowing kids and adults to
celebrate their passion for racing with Hot Wheels.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241009008105/en/
The limited-edition Formula 1 car
features a special Hot Wheels racing livery to celebrate the
partnership, includes bespoke Real Rider wheels with
interchangeable tires, full-metal body and chassis and new F1
casting. The Hot Wheels F1 die-cast also features the number 68 on
the nose, giving a fun nod to the year Hot Wheels debuted. Inspired
by the Hot Wheels “Original 16” designs, the car comes in a
collector’s ‘Kar Keepers’ clamshell case to deliver the ultimate
collector and racing fan experience. (Photo: Business Wire)
The first product drop is a one-of-a-kind collector die-cast and
is available now on Mattel Creations. The limited-edition Formula 1
car has a special Hot Wheels racing livery to celebrate the
partnership, and includes bespoke Real Rider wheels with
interchangeable tires, full-metal body and chassis and new F1
casting. The Hot Wheels F1 die-cast also features the number 68 on
the nose, giving a fun nod to the year Hot Wheels debuted. Inspired
by the Hot Wheels “Original 16” designs, the car will come in a
collector’s ‘Kar Keepers’ clamshell case to deliver the ultimate
collector and racing fan experience.
“Hot Wheels has always been about nurturing the challenger
spirit, so the partnership with Formula 1 is a natural and exciting
fit. It will bring two of the largest global fan communities
together, to share their passion for cars and racing,” said Roberto
Stanichi, executive vice president, Hot Wheels & Head of
Vehicles and Building Sets at Mattel. “In collaboration with
Formula 1, we have put together a program that allows kids to
replicate the thrill of F1 racing where they can drive like the
pros and engages with our loyal communities on a global scale. Like
Hot Wheels, F1 is all about thrill and car performance, and the
broad collection we've created will take F1 fandom to the next
level along with additional consumer touchpoints like digital and
retail activations.”
Sold in more than 150 countries, Hot Wheels Single 1:64
Assortment was the number one item sold across all toys globally in
2023**. Formula 1, the greatest sports and entertainment spectacle
and the most popular racing series on the planet, is joining the
Hot Wheels family. With more than 700 million fans and 24 races,
the FIA Formula One Championship™ features the world’s best drivers
competing at more than 200mph on iconic and challenging circuits
around the globe. The sport, which celebrates its 75th anniversary
next year, is established as the pinnacle of speed, design and
innovation.
Emily Prazer, chief commercial officer of Formula 1, said: "The
exciting collaboration will bring together the adrenaline of motor
racing and the excitement of toy cars and provide opportunities to
see the fine details that go into an F1 car, all in the palm of
your hand. It’s more than just a partnership; it's a celebration of
speed, creativity and innovation that will bring fans a new way to
engage with the sport.”
Following the initial product drop, the multi-year collaboration
will continue to expand throughout the 2025 season and beyond. For
more information, please visit www.creations.mattel.com,
www.hotwheels.com and www.formula1.com.
About Mattel
Mattel is a leading global toy and family entertainment company
and owner of one of the most iconic brand portfolios in the world.
We engage consumers and fans through our franchise brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®,
Monster High®, MEGA® and Polly Pocket®, as well as other popular
properties that we own or license in partnership with global
entertainment companies. Our offerings include toys, content,
consumer products, digital and live experiences. Our products are
sold in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering generations to explore the wonder of
childhood and reach their full potential. Visit us at
mattel.com.
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most
prestigious motor racing competition, as well as the world’s most
popular annual sporting series. Formula One World Championship
Limited is part of Formula 1® and holds the exclusive commercial
rights to the FIA Formula One World Championship™. Formula 1® is a
subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK,
LLYVA, LLVYK) attributed to the Formula One Group tracking stock.
The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE
WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are
trademarks of Formula One Licensing BV, a Formula 1 company. All
rights reserved.
*Per Circana, Hot Wheels is #1 leading vehicle brand. Source:
Circana/Retail Tracking
Service/G10(IT,SP,UK,GE,FR,US,CA,MX,BR,AU)/JAN-DEC 2023/Vehicles
Supercategory/Projected Dollars
** Per Circana, Hot Wheels had the number one item sold across
all toys globally in 2023. Source: Circana/Retail Tracking
Service/G12(IT,SP,UK,GE,FR,US,CA,MX,BR,AU,BE,NE)/JAN-DEC 2023/Total
Toys/Projected Units
MAT-W
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241009008105/en/
Press contacts: Adam Krell Adam.krell@mattel.com
Formula 1 Press Office E: f1media@f1.com T: @f1media
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