Total Media Performance Unites Media Quality
Insights with AI-Powered Optimization for End-to-End
Transparency
NEW
YORK, Jan. 7, 2025 /PRNewswire/ -- Integral
Ad Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced the launch of its AI-driven
Total Media Performance™ (TMP) solution. Total Media Performance
(TMP) enables advertisers to achieve better campaign outcomes by
integrating IAS's industry-leading media quality signals with
in-flight optimization.
Leveraging responsible and trusted artificial intelligence (AI)
models to align media quality with cost and outcomes, TMP empowers
advertisers to drive ad effectiveness through quality path
optimization with end-to-end transparency across the programmatic
supply chain.
"The launch of TMP marks a significant evolution for IAS as we
expand beyond media efficiency and brand protection to deliver a
unified marketing performance solution," said Lisa Utzschneider, CEO of IAS. "We're uniquely
positioned to help advertisers unlock data to transform media
quality insights into actionable, revenue-driving strategies and
achieve superior results across the increasingly fragmented digital
media ecosystem."
With Total Media Performance, global advertisers can now:
- Boost Outcomes: IAS pre-bid protection delivers ROI by
prioritizing quality media that drives outcomes and protection of
brand equity in one cohesive solution. Advertisers can seamlessly
sync quality protection across DSPs for operational
efficiency.
- Gain Greater Transparency: TMP drives ROI by combining
media quality and cost insights with IAS's quality path
optimization. Advertisers are empowered with supply chain
transparency to optimize towards the most efficient media for
superior outcomes.
- Automate In-Flight: Dynamic Performance Profiles enable
advertisers to maximize reach and performance and automatically
adjust campaigns mid-flight with dynamic, privacy-safe contextual
targeting.
"With TMP, IAS can now equip advertisers with advanced tools to
maximize their media investments, driving both efficiency and
exceptional outcomes," said Srishti
Gupta, CPO of IAS. "We are committed to evolving TMP to meet
advertisers' needs, helping them reduce media waste, drive superior
performance, and safeguard brand equity in the evolving media
landscape."
IAS's TMP is able to demonstrate the true financial impact of
media quality. By reallocating spend towards higher-quality paths,
IAS delivered a 25% decrease in cost per conversion and a 33%
decrease in the cost of a quality impression for a leading global
technology brand.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement
and optimization platform that delivers the industry's most
actionable data to drive superior results for the world's largest
advertisers, publishers, and media platforms. IAS's software
provides comprehensive and enriched data that ensures ads are seen
by real people in safe and suitable environments while improving
return on ad spend for advertisers and yield for publishers. Our
mission is to be the global benchmark for trust and transparency in
digital media quality. For more information, visit
integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.