LifeVantage Hosts Global Activate 2024 Event Teasing Major Product Launch
22 Julio 2024 - 3:05PM
LifeVantage Corporation (Nasdaq: LFVN), a leading health and
wellness company with products designed to activate optimal health
processes at the cellular level, held its global Activate 2024
virtual event on Saturday, July 20, 2024. The event, supported by
Consultant-hosted watch parties and local gatherings, served as a
platform to reaffirm its commitment to the direct selling industry
as it looked back at several years of transformation to leapfrog
the company into modern direct selling.
“LV360 enabled us to evolve into a company
poised to meet the needs of individuals sharing their commitments
to health and wellness through incredible activation products as
well as entrepreneurs looking to build and grow successful
businesses,” said Steve Fife, President and CEO. “And as rewarding
as the past several years have been, the best is yet to come thanks
to our thriving community. Activate 2024 celebrated LifeVantage,
past, present and future.”
A pivotal moment of Activate 2024 was the tease
of an eagerly anticipated weight loss product set to launch in
October in the US market. This innovative addition promises to
disrupt the weight management space with two groundbreaking
formulas designed to suppress food cravings and balance hunger
hormones through cellular activation.
"This product introduction will be a
game-changer for our Consultants and their businesses,” said Fife.
“There is no comparable product on the market, and combined with
our focus on activating optimal health, it promises unprecedented
results."
The event reiterated that LifeVantage remains
focused on the core behaviors of the Rise ERA: Enrolling,
Retaining, and Advancing. The event highlighted impressive
statistics showcasing the positive impact of these behaviors on
Consultant performance, including business growth, increased
retention rates, and recent leader rank advancements within the
organization.
Another highlight of the event was the
announcement of the 2024 Incentive Trip destination. LifeVantage
Consultants in the US, Canada, Mexico and Europe can now qualify
for an extraordinary 8-day, 7-night cruise to Alaska aboard the
luxurious Norwegian Cruise Line. This dream destination promises to
reward top achievers with an unforgettable experience, celebrating
their dedication and success in embodying Rise ERA principles.
Activate 2024 also featured comprehensive sales
training sessions led by LifeVantage’s top leaders. These sessions
provided invaluable insights, strategies, and tools to elevate
Consultants’ businesses, emphasizing Rise ERA behaviors and
equipping Consultants with actionable steps to achieve their
goals.
About LifeVantage Corporation
LifeVantage Corporation (Nasdaq: LFVN), the activation company, is
a pioneer in nutrigenomics, the study of how nutrition and
naturally occurring compounds affect human genes to support good
health. The Company engages in the identification, research,
development, formulation and sale of advanced nutrigenomic
activators, dietary supplements, nootropics, pre- and probiotics,
weight management, skin and hair care, bath & body, and
targeted relief products. The Company’s line of
scientifically-validated dietary supplements includes its flagship
Protandim® family of products, LifeVantage® Omega+, ProBio, IC
Bright®, Daily Wellness, Rise AM, Reset PM, and D3+ dietary
supplements, the TrueScience® line of skin, hair, bath & body,
and targeted relief products. The Company also markets and sells
Petandim®, its companion pet supplement formulated to combat
oxidative stress in dogs, Axio® its nootropic energy drink mixes,
and PhysIQ, its smart weight management system. LifeVantage was
founded in 2003 and is headquartered in Lehi, Utah. For more
information, visit www.lifevantage.com.
Public Relations Contact: Jennifer Rumble,
CerconeBrownCompany(704) 923-6378 jrumble@cerconebrown.com
Investor Relations Contact: Reed Anderson, ICR
(646) 277-1260 reed.anderson@icrinc.com
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