Mondelēz International to Acquire Evirth, a China Leader in Fast-Growing Cakes and Pastries
20 Septiembre 2024 - 3:05PM
Mondelēz International, Inc. (Nasdaq: MDLZ) today announced that it
has signed an agreement to acquire a significant majority stake in
Evirth, a leading manufacturer of cakes and pastries in China,
subject to customary closing conditions, including regulatory
approval. The move represents an important step forward in
Mondelēz’s strategy to accelerate growth in the cakes and pastries
category – a core focus for the company, alongside chocolate and
biscuits.
Founded in 2013, Evirth is a leader in frozen-to-chilled cakes
and pastries in China, a category currently estimated at US $3
billion, growing at a compound annual growth rate of about 15
percent. Chinese consumers increasingly seek fresh, premium options
with innovative and sophisticated taste profiles to meet a growing
range of snacking occasions.
Mondelēz already has a minority investment in Evirth to develop,
manufacture and supply frozen-to-chilled cakes and pastries in
China featuring some of its iconic brands, including Oreo and
Philadelphia. Evirth is growing rapidly, driven by its strong
distribution in club stores across China, as well as its R&D
and technical expertise.
“We’re excited about the opportunity to accelerate our growth in
cakes and pastries through continuous innovation, leveraging our
high-value brands to create more premium tastes and formats,” said
Dirk Van de Put, Mondelēz Chair and CEO.
“We are excited that Mondelēz International is increasing its
investment in Evirth, and this is a historic moment for us,” said
Linfeng Xu, Chairman, founder and general manager of Evirth. “By
bringing in Mondelēz's brand experience, technical strength, and
international network, Evirth can be better positioned to provide
premium products for our customers and consumers.”
Mondelēz already has delivered strong growth in cakes, pastries
and other baked snacks through its April 2020 acquisition of Give
& Go, the leading manufacturer of frozen-to-fresh brownies,
cookies, cupcakes and related bakery products in North America, and
its January 2022 acquisition of Chipita Global SA, a high-growth
leader in croissants, baked rolls and related snacks, focused in
Central and Eastern Europe, with increasing expansion to additional
markets.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2023 net
revenues of approximately $36 billion, MDLZ is leading the future
of snacking with iconic global and local brands such as Oreo, Ritz,
LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as
well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz
International is a proud member of the Standard and Poor’s 500,
Nasdaq 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on X at
x.com/MDLZ.
About Evirth
Founded in 2013, Evirth is a large-scale enterprise dedicated to
the research, development, production, and sale of frozen cakes and
pastry products. Evirth provides mille crepe cakes, Swiss cake
rolls, mousse cakes, cheesecakes, puffs, daifuku, snowy mooncakes,
cookies, and related products for membership clubs, retail chains,
catering chains, new media retailers and other channels who serve
great food.
Forward-Looking Statements
This press release contains forward-looking statements. Words,
and variations of words, such as “will,” “may,” “expect,” “plan,”
“continue” and similar expressions are intended to identify these
forward-looking statements, including, but not limited to,
statements of belief or expectation and statements about Mondelēz
International’s leadership position in snacking. These
forward-looking statements are subject to change and to inherent
risks and uncertainties, many of which are beyond Mondelēz
International’s control, which could cause Mondelēz International’s
actual results or outcomes to differ materially from those
projected or assumed in these forward-looking statements. Please
also see Mondelēz International’s risk factors, as they may be
amended from time to time, set forth in its filings with the U.S.
Securities and Exchange Commission, including its most recently
filed Annual Report on Form 10-K and subsequent Quarterly Reports
on Form 10-Q. There may be other factors not presently known to
Mondelēz International or which it currently considers to be
immaterial that could cause Mondelēz International’s actual results
to differ materially from those projected in any forward-looking
statements it makes. Mondelēz International disclaims and does not
undertake any obligation to update or revise any forward-looking
statement in this press release, except as required by applicable
law or regulation.
Contact: |
Tracey Noe (Media) |
Shep Dunlap (Investors) |
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+1 847 943 5678 |
+1 847 943 5454 |
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news@mdlz.com |
ir@mdlz.com |
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