Mondelēz International offers, powered by SKUx,
becomes the first real-world, public adoption of DLT to track the
supply chain of consumer-packaged goods, digital payments.
SKUx, a leader in item-level payments acceptance and digital
payment innovation, today announced the completion of the first
phase of its payment-based offer innovation project with Mondelēz
International and Hedera, an open source leading enterprise
distributed ledger technology (DLT) network.
As a member of the Hedera Council, Mondelēz International, whose
mission is to empower people to snack right, partnered with SKUx to
develop innovative, DLT-based solutions on Hedera, focused on
digital transformation initiatives, supply chain management, and
enriched business processes to enable enhanced customer
experiences.
The first phase of the innovation project successfully expands
upon the current SKUx and Mondelēz customer service program
in-market, which was designed to enhance consumer offer experiences
by adding a near real-time, SKUx digital payment option alongside
coupons, mailed paper checks, and vouchers. The expanded innovation
project publicly maps a subset of these payment transactions to the
Hedera Network, providing an end-to-end secure and seamless
consumer offer experience tied to an immutable record of
transaction, a groundbreaking step forward for the retail
ecosystem.
“As a customer first global organization we are committed to
being at the forefront of innovation,” said Xiang Xu, Global COE
Leader of Digital Strategy and Blockchain at Mondelēz
International. “With today’s high volatility in consumer behavior
and increasingly complex supply chains, it is critical we focus on
digital transformation and leveraging Web3 technologies to increase
customer satisfaction and engagement. Our work with SKUx and Hedera
provides unmatched transparency and is a real-world example of the
transformational opportunity blockchain provides. This is only the
beginning.”
Mondelēz International is a leading multi-national food company
with iconic global and local brands such as Oreo, Ritz, LU, Clif
Bar, and Tate's Bake Shop biscuits and baked snacks, as well as
Cadbury Dairy Milk, Milka, and Toblerone chocolate. The company has
operations in more than 80 countries, employing approximately
91,000 diverse and talented employees across its factories,
offices, research & development facilities, and distribution
activities worldwide.
Bobby Tinsley, CEO and Co-founder of SKUx, said, “We are proud
to play a pivotal role in delivering an incredible customer
experience for Mondelēz as well as the broader retail industry. At
SKUx, we’re helping merchants, brands, and payment partners unlock
value with every transaction, with a mission to deliver
personalized, seamless, and impactful buying experiences that drive
loyalty, financial inclusion, and wellness.”
Recently, Mondelēz joined The Hashgraph Association’s Enterprise
Accelerator Program which is offering Mondelēz funding, training,
and Hedera-powered enterprise-grade solutions, among other
support.
About SKUx
SKUx powers promotions and item-level payments at the speed of
today’s consumer. With mobile phones, bar codes, virtual cards and
app-based payments now ubiquitous tools of commerce, SKUx’s Digital
Payments Platform provides flexible, end-to-end solutions to
deliver value directly to customers. SKUPay® is a revolutionary
tool for merchants to eliminate consumer friction in
product-specific payment acceptance for use in health benefits, CPG
promotions, travel/entertainment and other industries. SKUx Digital
Payments is a suite of tools which provide multi-channel payments
for company promotions, loyalty and benefits at the point of sale.
The SKUx platform combines first-party data, mobile branding, DLT
serialization, secure digital payments and settlement and other
technology to deliver a seamless consumer experience and real-time
transparency for merchants, brands, and payment partners. For more
information, visit skux.io.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2022 net
revenues of approximately $31 billion, MDLZ is leading the future
of snacking with iconic global and local brands such as Oreo, Ritz,
LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as
well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz
International is a proud member of the Standard and Poor’s 500,
Nasdaq 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on Twitter at
www.twitter.com/MDLZ.
About The Hashgraph Association
The Hashgraph Association is at the forefront of the digital
enablement and empowerment of organizations through the broad
adoption of Hedera-powered enterprise-grade solutions and
decentralized applications, including funding training, innovation,
and venture building programs globally. As a non-profit
organization headquartered in Switzerland, The Hashgraph
Association supports and funds innovation, research, and
development that enables economic inclusion and a digital future
for all, with a positive environmental, social, and governance
(ESG) impact. For further information about The Hashgraph
Association, visit www.hashgraph-association.com.
Forward-Looking Statements
This release contains “forward-looking statements” within the
meaning of the U.S. federal securities laws. Statements that are
not historical facts, including statements about anticipated
business and financial outcomes, including any projections of the
Company, projected revenue or expense synergies, business and
market conditions, outlook, the Company’s sales pipeline and
anticipated profitability and growth, the outcome of our
comprehensive assessment referred to in this release, as well as
other statements about our expectations, beliefs, intentions, or
strategies regarding the future, or other characterizations of
future events or circumstances, are forward-looking statements.
These statements may be identified by words such as “expect,”
“anticipate,” “intend,” “plan,” “believe,” “will,” “should,”
“could,” “would,” “project,” “continue,” “likely,” and similar
expressions, and include statements reflecting future results or
guidance, statements of outlook and various accruals and estimates.
These statements relate to future events and our future results and
involve a number of risks and uncertainties. Forward-looking
statements are based on management’s beliefs as well as assumptions
made by, and information currently available to, management.
Actual results, performance or achievement could differ
materially from those contained in these forward-looking
statements. Other unknown or unpredictable factors also could have
a material adverse effect on our business, financial condition,
results of operations and prospects. Accordingly, readers should
not place undue reliance on these forward-looking statements. These
forward-looking statements are inherently subject to uncertainties,
risks and changes in circumstances that are difficult to predict.
Except as required by applicable law or regulation, we do not
undertake (and expressly disclaim) any obligation and do not intend
to publicly update or review any of these forward-looking
statements, whether as a result of new information, future events
or otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20241016014420/en/
SKUx Bobby Tinsley – SKUx CEO and Co-founder
bobby@SKUx.io
Kevin Sugarman – Public Relations & Media Requests
ksugarman@globalfluency.com 408.966.4852
Mondelēz International Xiang Xu – Mondelēz International,
Global COE Leader of Digital Strategy and Blockchain
Xiang.Xu@mdlz.com
The Hashgraph Association Laura Cooley – Hashgraph, Sr.
Director PR laura.cooley@hashgraph.com
Dustin Rotenberg – The Hashgraph Association, Head of Marketing
dustin.rotenberg@hasgraph-group.com
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