Insight Survey: Generative AI Adoption High; Most Trying to Achieve Better Productivity, Customer Engagement
18 Diciembre 2023 - 8:00AM
Business Wire
Two-thirds of companies have made gen AI tools
available to workforce, yet business leaders are still learning how
to keep up with the evolving tech
A survey conducted by Insight Enterprises (NASDAQ:NSIT) in
partnership with The Harris Poll found that two-thirds (66%) of
business leaders say their company has deployed private, secure
generative AI tools to the workforce, and a similar number (65%)
say their department has been tasked to identify use cases for
their organization.
Companies report several benefits they are trying to achieve
from generative AI initiatives. More than half (54%) report
improved productivity as a top outcome expected from the
technology; around two in five cite improved customer experience
(42%), improved customer service (40%), and/or reduced human error
(37%). That said, employee knowledge or training on generative AI
tools remains a top barrier to implementation (32%), indicating
that more education and training is required.
Insight’s latest research, a follow-on to its June 2023 report
Beyond Hypotheticals: Understanding the Real Possibilities of
Generative AI, is designed to garner the latest insights on how 600
director level or above professionals at companies with 1,000+
employees are exploring generative AI technologies.
“It’s remarkable that most IT budgets did not even anticipate
generative AI a year and a half ago. But now, as we enter 2024,
just about every business leader is fixated on how this technology
can reinvent their operations and create new business models,” said
David McCurdy, chief enterprise architect and chief technology
officer at Insight. “That said, there’s a certain ‘finesse’ that
many employees still need to acquire in order to effectively
leverage generative AI in their work. As we shift gears into the
next phase of adoption, advanced training will be crucial to
success.”
Further findings from the research:
- Generative AI is used frequently in day-to-day work, with more
than three in five using the tools for data analysis and
visualization (74%); task collaboration, such as using as a copilot
for research or email summarization (66%); generating written
content like reports or presentations (63%); and to help with
personalized learning (62%).
- Deeper applications to improve the business also are being
readily explored, with 59% reporting using generative AI for
product design and development; 52% for software development.
- A majority of leaders from across the business have been tasked
with helping their company define the return on investment of
implementing generative AI, particularly delineating how to improve
customer satisfaction (65%), enhance service availability (60%),
reduce operational costs (57%) and augment staff to improve
productivity (56%).
- Security concerns remain top of mind for business leaders when
it comes to generative AI, with 38% citing security as a top
barrier.
- However, only 15% consider costs of implementation — including
technical debt due to outdated technical infrastructure, initial
financial investment and ongoing maintenance costs — as hurdles for
their organization.
“There’s a lot of exuberance in the market,” said Carm
Taglienti, chief data officer of Insight’s solutions business. “We
have seen companies move quickly to try to capitalize on this
technology. However, as exciting as these developments are,
adoption is happening at a mostly surface level. It’s being viewed
through rose-colored glasses without enough attention being paid to
data readiness or continuous training and upskilling at all levels
of the organizations.”
To learn how to realize the full value of generative AI at your
organization, visit insight.com/generativeAI. For more information
on Insight, visit insight.com or call 800-INSIGHT.
Survey Methodology
The research was conducted online in the United States by The
Harris Poll on behalf of Insight Enterprises among 601 U.S. adults
ages 25+ who are employed full-time as a director or higher at a
company with 1,000+ employees. The survey was conducted from Oct.
17-27, 2023.
Data are weighted where necessary by number of employees to
bring them into line with their actual proportions in the
population.
Respondents for this survey were selected from among those who
have agreed to participate in our surveys. The sampling precision
of Harris online polls is measured by using a Bayesian credible
interval. For this study, the sample data is accurate to within
±4.06 percentage points using a 95% confidence level. This credible
interval will be wider among subsets of the surveyed population of
interest.
All sample surveys and polls, whether or not they use
probability sampling, are subject to other multiple sources of
error which are most often not possible to quantify or estimate,
including, but not limited to coverage error, error associated with
nonresponse, error associated with question wording and response
options, and post-survey weighting and adjustments.
About Insight
Insight Enterprises, Inc. is a global Fortune 500 Solutions
Integrator helping accelerate transformation by unlocking the power
of people and technology. We architect, build and manage solutions
for complex IT environments. Our digital transformation services
include deep expertise in cloud, data, AI, cybersecurity and
intelligent edge, augmented by longstanding relationships with
6,000+ technology partners. By quickly and effectively delivering
best-fit solutions, we help our clients simplify modern business
processes to improve customer and work experiences, business
intelligence, efficiency and growth. We’re rated as a Great Place
to Work, a Forbes World’s Best Employer and a Fortune World’s Best
Workplace. Discover more at insight.com. NSIT-M
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Scott Walters Insight Enterprises — North America Tel.
(480) 889-9798 Email: scott.walters@insight.com
Ariel Kouvaras Sloane & Company Tel. (212) 446-1884
Email: akouvaras@sloanepr.com
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