SAN
JOSE, Calif., May 28, 2024
/PRNewswire/ -- PayPal Holdings, Inc. (NASDAQ: PYPL) today
announced new leadership appointments that will drive the creation
of a new advertising platform and strengthen the company's consumer
value proposition. Mark Grether will
join on May 28 as SVP, General
Manager, PayPal Ads, and John
Anderson has joined as SVP, General Manager, Consumer Group.
Grether and Anderson will report to Diego
Scotti, EVP, General Manager, Consumer Group and Global
Marketing & Communications.
Advertising Platform
PayPal's long-standing relationships with millions of consumers and
merchants make the company uniquely positioned to create an
advertising platform that is rooted in commerce. Grether will join
the company to build an advertising business that will help make
merchants smarter to sell more products and services effectively,
as well as enable consumers to discover more of what they love. The
advertising business, which will include PayPal advanced offers
platform, will use customer insights to build a dynamic, truly
personalized platform that will drive better advertising spend
performance for merchants while delighting consumers with
compelling offers.
Grether has been a leader in the advertising industry for more
than 20 years. He joins PayPal from Uber, where he was the Vice
President, General Manager of Uber Advertising. Under his
leadership, Uber Advertising grew to a $1
billion business with more than 500,000 advertisers
globally. He successfully led the acceleration of the company's
global advertising business, helping merchants, brands, and other
advertisers reach Uber's highly engaged user base across its
Mobility and Delivery divisions. Prior to Uber, Grether led the
product strategy for Amazon's advertising business, and he served
as CEO of Sizmek, one of the largest independent advertising
platforms globally, which was sold to Amazon in 2019. Prior to
Sizmek, Mark was the co-founder and global COO of WPP's Xaxis,
which became a leading programmatic media company.
"Commerce and advertising are deeply connected, and we believe
that the advertising platform we are building at PayPal will become
a must-use marketing channel for merchants big and small. I'm
thrilled to have Mark join our team and lead this important work,"
said Scotti.
Consumer Business
Anderson has spent over 20 years at the intersection of technology
platforms and payments. He will be accountable for PayPal's
consumer business, including product strategy for PayPal and Venmo
globally. Anderson joins PayPal from Plaid, where he was Head of
Product and Payments and oversaw significant growth of Plaid's
payment product suite. Prior to Plaid, John spent a decade at Meta
in numerous product and leadership roles, including Head of Product
for Oculus, Head of Facebook Japan, and Head of product and
operations teams for Payments, Commerce, and Risk. Prior to joining
Meta, John founded GroupCard, a social greeting and payments
platform that was acquired by InComm.
"John brings strong experience in developing groundbreaking,
personalized consumer experiences to PayPal, which will drive
relevance of our brands, fuel our innovation pipeline, and give
more reasons for consumers and merchants to choose PayPal," said
Scotti.
About PayPal
PayPal has been revolutionizing commerce
globally for more than 25 years. The company creates innovative
experiences that make moving money, selling, and shopping simple,
personalized, and secure. PayPal empowers consumers and businesses
in approximately 200 markets to join and thrive in the global
economy. For more information, visit https://www.paypal.com,
https://about.pypl.com/ and https://investor.pypl.com/.
Investor Relations Contact:
investorrelations@paypal.com
Media Relations Contact:
mediarelations@paypal.com
View original
content:https://www.prnewswire.com/news-releases/paypal-announces-new-leaders-to-build-new-advertising-platform-and-accelerate-consumer-product-innovation-302156174.html
SOURCE PayPal Holdings, Inc.