Company spotlights and supports Hispanic- and Latinx-owned
brands, founders and communities with range of National Hispanic
Heritage Month initiatives
WEST
CHESTER, Pa., Sept. 15,
2022 /PRNewswire/ -- Qurate Retail
GroupSM, a leader in building brands through livestream
video commerce and personalized digital experiences, today launched
a range of National Hispanic Heritage Month initiatives across
QVC®, HSN® and Zulily® to elevate
Hispanic- and Latinx-owned businesses and celebrate the histories,
cultures and contributions of Hispanic and Latinx Americans.
Special initiatives include:
- Offering 2022 National Hispanic Heritage Month Collections on
QVC and HSN that feature a curated selection of Hispanic- and
Latinx-owned brands and products that celebrate Hispanic
and Latinx culture;
- Highlighting Hispanic- and Latinx-owned brands and
entrepreneurs through Qurate Retail Group's Small Business
Spotlight program;
- Making a $100,000 donation to
Hispanic Federation (HF) in support of their efforts to empower and
advance the Hispanic community, support Hispanic families and
strengthen Latino institutions.
"Qurate Retail Group is a community of team members, vendor
partners and customers who span all different backgrounds, cultures
and ethnicities," said Virginia
Nguyen, Vice President, Chief Diversity Officer at Qurate
Retail Group. "There is incredible power in diversity of this kind,
and as a company with a global reach, we're committed to leveraging
that power to uplift communities, support entrepreneurs, and
purposefully deliver experiences that help our customers and
associates see themselves reflected and represented in our brands.
This month's initiatives build on this commitment and serve as
opportunities to listen to, learn from and celebrate the Hispanic
and Latinx community."
As the largest player in video commerce ("vCommerce"), which
includes video-driven shopping across linear TV, ecommerce sites,
digital streaming and social platforms, Qurate Retail Group offers
small businesses a robust platform for growth. In the U.S.
alone, the company's vCommerce brands, QVC and HSN, reach a
combined total of more than 90 million homes via
five television networks and reach more than 100 million
homes through the QVC+ and HSN+ streaming experience and other
digital platforms. QVC and HSN achieve unparalleled customer
engagement, with nearly 66 billion minutes viewed on the U.S. TV
channels in 2021 and more than 160 million units shipped. In
addition, online retailer Zulily serves millions of moms everywhere
by offering a fun, personalized shopping experience featuring
everyday deals, fresh styles and unique finds for herself, her
family and her home.
Here's a closer look at each National Hispanic Heritage Month
initiative:
- QVC and HSN National Hispanic Heritage Month
Collections: From September 15
through October 15, customers can shop the National Hispanic
Heritage Month Collections across QVC and HSN. These capsule
collections highlight a range of Hispanic- and Latinx-owned and
founded brands – from food, books, home goods and more – as well as
products created especially for National Hispanic Heritage Month.
To learn more and shop, customers can visit QVC.com or
HSN.com.
- Small Business Spotlight: 15 Hispanic- and
Latinx-owned businesses outside of Qurate Retail Group's current
vendor base will share their brand stories live on-air on QVC and
HSN or on QVC2 and will be featured on Zulily's website
through Qurate Retail Group's Small Business Spotlight. This
initiative, now in its third year, supports entrepreneurs from
underrepresented groups with national on-air and digital exposure,
along with various other pro-bono, in-kind services. QVC2 will run
a special live program with participating businesses on
September 15 at 3 p.m. ET. Learn more about this month's
participating businesses on QVC.com, HSN.com and Zulily.com.
More than 200 small businesses have participated in the Small
Business Spotlight since the program launched, with many reporting
double-digit or even higher increases in sales, new customers
and/or customer contacts as a result.
- Donation to Hispanic Federation (HF): QVC and HSN
are making a joint donation of $100,000 to HF, the nation's premier Latino
nonprofit membership organization. Founded in 1990, HF seeks to
empower and advance the Hispanic community, support Hispanic
families and strengthen Latino institutions through work in the
areas of education, health, immigration, civic engagement, economic
empowerment, disaster relief and the environment.
In addition, viewers on the QVC+ and HSN+ streaming experience
can check out "QVC en Español," a collection of
Spanish-language shows available year-round. The collection
includes "Ayudantes de Casa" with Host Paulo Quevedo and "De
Compras con Lesley" with Host Lesley Ann Machado, both launching
September 15, and "Para Ti con
Rosina," with Host Rosina Grosso, dropping every other
Wednesday.
For more information about Qurate Retail Group's commitment to
diversity, equity and inclusion,
visit https://www.qurateretailgroup.com/lp/diversity-equity-inclusion/.
All data as of FY 2021, unless otherwise noted.
About Qurate Retail
Group
Qurate Retail GroupSM comprises seven leading retail
brands – QVC®, HSN®, Zulily®,
Ballard Designs®, Frontgate®, Garnet Hill® and Grandin
Road® – all dedicated to providing a more human way
to shop. Qurate Retail Group is the largest player in video
commerce ("vCommerce"), which includes video-driven shopping across
linear TV, ecommerce sites, digital streaming and social
platforms. The retailer reaches more than 200 million homes
worldwide via 14 television channels, which are widely
available on cable/satellite TV, free over-the-air TV, and digital
livestreaming TV. The retailer also reaches millions of customers
via its QVC+ and HSN+ streaming experience, websites, mobile apps,
social pages, print catalogs, and in-store destinations. Qurate
Retail Group combines shopping and entertainment to curate
products, experiences, conversations and communities for millions
of highly discerning shoppers. Headquartered in West Chester, Pa., Qurate Retail Group has
team members in the U.S., the U.K., Germany, Japan, Italy,
Poland and China. For more information, visit
www.qurateretailgroup.com, follow @QurateRetailGrp
on Facebook, Instagram or Twitter, or follow Qurate Retail
Group on YouTube or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune
500 company that includes the Qurate Retail Group portfolio of
brands as well as other minority interests and green energy
investments.
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SOURCE Qurate Retail Group