With Google Cloud and Gemini models, Stagwell
to bring new AI capabilities to four of its most popular digital
marketing apps
CANNES,
France and NEW YORK,
June 17,
2024 /PRNewswire/ -- Google Cloud and
Stagwell (NASDAQ: STGW) announced today a set of new AI-powered
features across Stagwell's portfolio of digital marketing
applications, built using Google Cloud infrastructure and AI
services, including its Gemini models.
"This partnership puts Stagwell's
applications and Google Cloud AI in the hands of marketing
professionals worldwide."
Stagwell is a digital-first global marketing services network
that delivers value to customers through its cutting-edge marketing
technology stack, utilizing the latest advancements in AI. Stagwell
will now use a wide range of Google Cloud technologies to power and
deliver its applications, including Gemini models, AI tooling in
Vertex AI, compute, storage, and networking.
"This partnership puts Stagwell's applications and Google Cloud
AI in the hands of marketing professionals worldwide," said
Mansoor Basha, Chief Technology
Officer, Stagwell Marketing Cloud. "We're pleased to expand our
work with Google Cloud and to roll out important new AI
capabilities to help marketers work more effectively, quickly, and
creatively."
After initially beginning to migrate several applications to
Google Cloud in 2023, Stagwell is now integrating Google Cloud AI
across several of its most widely adopted products:
- Propellers is an entirely new tool built for internal
creative teams to improve their processes from ideation to
execution. Propellers will now use Vertex AI and Gemini models to
help marketers more quickly build compelling creative briefs,
including developing audience strategies, playbooks, brand
personas, and more with AI.
- CUE, Stagwell's app for data-driven audience
insights, uses Google Cloud's advanced data analytics tools. The
app is now adding predictive AI capabilities via Vertex AI that
will help marketers combine numerous datasets to improve companies'
understanding of their customers, ultimately informing both product
and message development.
- PRophet, the first ever SaaS platform to help
marketers and public relations professionals apply predictive and
generative AI to everyday tasks and processes, is now using Google
Cloud's Vertex AI and Gemini models to provide improved
content generation, track trending topics, analyze sentiment, and
more.
- SmartAssets is an application for creative asset
management, optimization, and analytics. It uses Google Cloud
products, including BigQuery and Cloud Run, and is now adding
capabilities built with Vertex AI and Gemini models. This will help
customers pull creative elements from ads, better analyze
performance data, and optimize the efficacy of ads with instant
adjustments, informed by AI.
Many of the world's most impactful marketing firms and teams
utilize Stagwell's applications every day, and now they'll have the
power of Google's industry-leading AI, including Gemini, at their
fingertips. This will enable them to supercharge marketing
campaigns, accelerate common tasks and workflows, generate
compelling content and briefs, and more.
"AI capabilities and expertise were of utmost importance as we
explored partners to work with and build towards our vision," said
Merrill Raman, Global Chief
Technology Officer, Stagwell. "Google Cloud delivers the right
mix of enterprise-grade models, AI tooling, and scalable cloud
infrastructure to support Stagwell's numerous use cases and growing
customer base."
"Stagwell is taking impressive steps to implement generative AI
in ways that are transformative and helpful for marketers," said
Oliver Parker, VP of Global
Generative AI Go to Market at Google Cloud. "The brand new
Propellers is an example of how AI can rapidly add value and
streamline common workflows and processes for end customers – in
this case, creative teams who shape everyday brand narratives."
These new features are available to Stagwell customers starting
today.
About Stagwell Marketing Cloud
Stagwell
Marketing Cloud (SMC) is a marketing-focused, AI-enablement
platform built for the modern marketer. Born out of Stagwell's
(NASDAQ: STGW) network of award-winning marketing agencies, SMC's
technology empowers marketers to drive business impact by giving
them intuitive tools equipped with proprietary, actionable data.
SMC's portfolio of solutions powers strategic consumer research,
communications, and media activation for brands worldwide by
leveraging technology such as generative and predictive artificial
intelligence, shared augmented reality, and more. Get your head in
the cloud at www.stagwellmarketingcloud.com.
About Google Cloud
Google Cloud is the new way to the
cloud, providing AI, infrastructure, developer, data, security, and
collaboration tools built for today and tomorrow. Google Cloud
offers a powerful, fully integrated and optimized AI stack with its
own planet-scale infrastructure, custom-built chips, generative AI
models and development platform, as well as AI-powered
applications, to help organizations transform. Customers in more
than 200 countries and territories turn to Google Cloud as their
trusted technology partner.
Media Contact
Sarah
Arvizo
pr@stagwellglobal.com
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SOURCE Stagwell Inc.