Leaders from Ad Fontes Media, Bloomberg,
Business Insider, CNN, The New York
Times, Stagwell, The Trade Desk, The Washington Post, and
Wall Street Journal
NEW YORK and CANNES,
France, June 18,
2024 /PRNewswire/ -- Stagwell's (NASDAQ: STGW) Future
of News series will continue with its next chapter at the Cannes
Lions International Festival of Creativity, the world's largest
advertising, marketing, and creativity event.
Stagwell will convene two panels at Cannes Lions as it continues
to encourage advertisers to reinvest in the news industry. The
panels will continue the discussion around Stagwell's
groundbreaking News Advertising Study, a survey of 50,000 U.S.
consumers which revealed ads placed in quality news sources
adjacent to articles on provocative and polarizing topics had no
negative impact on brand favorability, purchase intent among other
brand health metrics to the companies featured in those ads.
The conversations include:
The Future of News: Why News Audiences Matter as Much as
Sports Junkies
Wednesday, June 19 | 12:30 PM CEST
News is the future – and represents a unique and complementary
platform for brands to drive business results. Advertisers,
however, are increasingly reluctant to take advantage of
advertising in news, largely due to concerns about appearing next
to content that could be divisive or polarizing in some way. How
are news media preparing for the next thirty-six months in light of
this? A conversation with CEOs discussing the path forward and
opportunities ahead for journalists, brands and advertisers
featuring:
- Sara Fischer, Media Reporter,
Axios
- Meredith Kopit-Levien, CEO, The
New York Times
- Barbara Peng, CEO, Business
Insider
- Mark Penn, Chairman and CEO,
Stagwell
- Mark Thompson, CEO, CNN
The Business of News: The Opportunity for Brands and Quality
Journalism
Wednesday, June 19 at 10:15 AM CEST
News has never been more important, yet there still remains a gap
between consumers demand for quality journalism and advertisers'
willingness to include news as a critical component of their paid
media strategy. How are the business leaders of news publications
solving for this disconnect? What are advertisers missing out on by
not leveraging news? A conversation with C-Suite leaders
discussing immediate ways brands can engage with news and drive
meaningful return featuring:
- Christine Cook, Global Chief
Revenue Officer, Bloomberg
Media
- Jed Dederick, Chief Revenue
Officer, The Trade Desk
- Johanna Mayer Jones, Global
Chief Advertising Officer, The Washington Post
- Vanessa Otero, CEO and Founder,
Ad Fontes Media
- Joy Robins, Global Chief
Advertising Officer, The New York
Times
- Josh Stinchcomb, Global Chief
Revenue Officer, Wall Street Journal | Barron's Group
- Kara Swisher, Co-Founder of
Recode & Code and Editor-at-Large at New York Magazine
"News is the future. A thriving free press is critical to
democracy – and a crucial platform for marketers seeking to reach
critical audiences," said Mark Penn,
Chairman and CEO, Stagwell. "Our data shows, without a doubt,
consumers understand the difference between news and advertising –
and as an industry, it is time to reevaluate the current 'brand
safety' standards."
"The Stagwell Research is a game changer and it thoroughly
debunks the primary reason that we've seen a significant increase
in news avoidance by many advertisers in recent years," observed
Vanessa Otero, CEO and Founder of Ad
Fontes Media.
To learn more about Stagwell's Future of News Initiative, please
reach out to Alexis.Williams@stagwellglobal.com.
To request a copy of the "News Advertising Study," please visit
https://www.stagwellglobal.com/future-of-news/.
About the Future of News Initiative
Stagwell's 'Future of News' initiative is a transformative
platform comprised of original research, groundbreaking events and
thought leadership aimed at elevating driving the conversation
around the importance of advertising in news. Stagwell, alongside
its coalition of publishing and industry partners, have built this
dynamic series to challenge the advertising industry to reinvest in
news. Partners include: Ad Fontes Media, Axel Springer, Axios, Business Insider,
Newsweek, POLITICO, The New York Times,
The Trade Desk, The Wall Street Journal and The Washington Post.
Together, the council will launch a transformative platform to
challenge the advertising industry to reinvest in news.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to
transform marketing. We deliver scaled creative performance for the
world's most ambitious brands, connecting culture-moving creativity
with leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 13,000+ specialists in 34+
countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients. Join
us at www.stagwellglobal.com
Media Contact:
Kara Gelber
pr@stagwellglobal.com
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SOURCE Stagwell Inc.