As Titanium Sponsor, PRophet to Showcase the
Future of AI in PR and Communications with Expert Sessions and
In-Depth Demos
NEW
YORK and ANAHIEM, Calif., Sept. 19,
2024 /PRNewswire/ -- Stagwell Marketing Cloud's
(STGW) PRophet, award-winning suite of essential, AI-powered Comms
Tech tools purpose-built to empower communicators that span earned
media, influencer engagement and brand monitoring offerings, today
announced its presence and deep dive sessions on leveraging AI for
modern communications and marketing professionals at Public
Relations Society of America's (PRSA) ICON 2024 conference on
October 15-17 in Anaheim, California. As this year's Titanium
sponsor, PRophet will lead discussions on the transformative impact
of AI on the communications industry and showcase enhancements to
the platform.
Inspired by the theme "Predict What's Possible," Aaron Kwittken, founder and CEO of PRophet and
the creator of the term communications engineer©, will lead a
solo session titled "Human-Led, Data-Fed AI: A Hands-On Showcase of
Today's Must-Have AI Tools and Techniques." In this session,
Kwittken will offer a comprehensive look at AI's real-world impact
on PR, including practical insights into tools that can enhance
performance and streamline workflows. He will uncover which
platforms and technologies should be avoided, explain why DIY PR
solutions often fall short, and emphasize the continued importance
of human-led strategies in a data-driven future. Additionally,
Kwittken will tackle key ethical considerations and provide
guidance on how to navigate PR tech stacks responsibly. Join him on
Wednesday, October 16, at
10:45 AM PT for this forward-thinking
discussion.
"The PR industry stands at a pivotal moment, facing an influx of
AI-driven tools and cutting-edge communications technology. For the
modern communicator, it's about finding the right balance between
human insight and AI-driven innovation to future-proof our
industry," said Aaron Kwittken,
founder and CEO of PRophet and CEO of Stagwell Marketing Cloud's
Comms Tech Unit. "We're thrilled to once again partner with PRSA
for this marquee event that will drive the conversation
forward."
As part of PRSA's Educator Academy Summit, Kwittken will also
join the panel discussion, "AI in Public Relations: Preparing the
Next Generation of Practitioners," on Monday, October 14 at 8:30
AM PT at the Pine Building 111, California State University, Fullerton. This panel
will delve into the transformative role of AI in public relations,
offering educators actionable insights and strategies to equip
students for the rapidly changing PR landscape. Moderated by
Amy McCoy, APR, Assistant Professor
at Drake University, the discussion
will feature panelists Nneka Logan,
Associate Professor at Virginia Tech,
and Kathleen Stansberry, Associate
Professor at Elon University.
"Each year, ICON unites industry-leading experts with
communicators at all stages of their career, providing an unmatched
experience for attendees to network and grow," said Linda Thomas Brooks, PRSA CEO. "Thanks to
partners like PRophet, PRSA can deliver invaluable learning
opportunities and continue to drive the profession forward as we
adapt to new technologies and improve our strategic abilities."
PRophet will have a significant presence on the showroom floor,
offering attendees the opportunity to engage directly with the
executive team, experience live demos of the platform, and preview
upcoming features and enhancements.
Discover how PRophet can elevate your communications team's
performance, predictive capabilities, and productivity by visiting
us at Booth 200 from Tuesday, October
15 to Thursday, October 17.
For more information or to connect with the team, reach out at
sales@prprophet.ai.
About PRophet
Founded in 2020 by PR industry leader
Aaron Kwittken, PRophet is an
award-winning suite of essential, AI-powered Comms Tech tools
purpose-built to empower modern communicators to perform more
efficiently by quickly uncovering and authentically engaging with
high-authority journalists and leading influencers. PRophet was
awarded PRovoke Media's Innovation SABRE in 2023 and 2024, a 2024
Webby Award, and was included in PR News' 2024 Tech Hotlist. The
all-in-one platform offers three core solutions: PRophet
Earn creates and tests "mediable" PR content to predict earned
media interest and sentiment. PRophet Influence combines
vertical AI, analytics, discovery and tracking technologies to
inform and manage influencer marketing campaigns. PRophet
Monitor delivers real-time, earned and social media monitoring,
reporting and analytics to alert teams of emerging trends, threats,
brand mentions, and opportunities for real-time response. PRophet
is part of the Stagwell Marketing Cloud (SMC), a suite of
data-driven SaaS solutions built for the modern marketer. Visit
prprophet.ai to learn more.
About Stagwell Marketing Cloud
Stagwell Marketing
Cloud (SMC) is a suite of data-driven SaaS solutions built for the
modern marketer. Born out of Stagwell's (NASDAQ: STGW) network of
award-winning marketing agencies, SMC empowers marketers to drive
business and brand impact by giving them intuitive tools equipped
with proprietary, actionable data. SMC's portfolio of solutions
powers market research, communications, and media for brands
worldwide by leveraging technology such as generative and
predictive artificial intelligence, machine learning, augmented
reality, and more. Get your head in the cloud at
www.stagwellmarketingcloud.com.
Media Contacts:
Stephanie Hernandez
v-stephanie.hernandez@prprophet.ai
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