WASHINGTON, Nov. 5, 2024
/PRNewswire/ -- To transform how the government interacts with the
public at large, Code and Theory, a Stagwell (STGW)
agency, has launched its Government Experience Practice
(GX). The technology and creative network has spent two decades
transforming a diverse range of industries. Now, it is expanding
its capabilities to tackle the all-important government space.
Under the leadership of Dominic
Sale, a federal government senior executive with 30 years of
industry experience, GX will harness Code and Theory's strategic
consulting, technical prowess and user-focused design expertise to
modernize government services. Sale's vision of building trust
through better experiences aligns perfectly with Code and Theory's
mission to "Experience Change," as he spearheads the initiative to
enhance government-citizen interactions through digital
solutions.
Sale is on a mission to rebuild trust in government by designing
seamless, positive experiences alongside the American people. About
half of Dominic's career has been spent inside government, serving
in the White House Office of Management and Budget and the General
Services Administration (GSA), where he led high-profile
government-wide initiatives, and restructured GSA's Technology
Transformation Service. Sale's impact is evident in numerous
high-profile programs, including ITDashboard.gov, Section 508,
FedRAMP and Login.gov. He also served as Chief Data, Analytics
and Reporting for the Executive Officer of the President.
Code and Theory's combination of strategic consulting, technical
expertise and user-centric design makes them a strong partner for
federal government agencies seeking to modernize operations and
improve citizen services. GXP will build on Code and Theory's
existing strengths and capabilities as they apply to serving the
public.
Code and Theory will invest in top-tier talent and expand its
partner network, offering unparalleled strategic guidance and
technology integration. Their agile yet robust approach ensures
they can swiftly adapt to the evolving, unique needs of federal
entities, driving impactful digital transformations.
Co-founder Dan Gardner says:
"Every industry is being transformed by AI and other emerging
technologies. Government is no exception. At the core of our
mission is to better serve U.S. citizens and bring the best
technology and creativity to provide new and better solutions for
government experiences. We are inspired by the opportunity to help
make people's lives better and to make important tasks less complex
for Americans."
CEO Michael Treff says: "As not
only designers and builders, but also as citizens, it is our
responsibility to add value to help make our government more
efficient and effective. Just as consumers expect exceptional
experiences from businesses, citizens deserve the same from their
government."
Code and Theory Managing Director, Government and Citizen
Services, Dominic Sale says:
"Designing more thoughtful digital experiences is one of the best
ways for our government to demonstrate that it cares and to rebuild
fragile trust with the public. From the moment I came into contact
with Code and Theory, I knew they had that magical blend of
experience, creativity, energy and technical talent to make a
profound positive impact in this market."
About Code and Theory Network
Code and Theory Network
is the only network with a balance of 50% creative and 50%
engineers at scale. The technology and creative network within
Stagwell is built to experience change for businesses that need to
navigate the complexity of changing consumer behaviors, emerging
technologies and AI. With a global footprint and the capabilities
to work across the entire consumer journey, we crave the hardest
problems to solve. The network includes the flagship agency Code
and Theory as well as Kettle, Instrument, Left Field Labs,
Mediacurrent, Rhythm and Truelogic. Code and Theory clients include
Amazon, Apple, JPMorganChase, Mayo Clinic, Microsoft, NFL, Pfizer
and Yeti. For more, visit codeandtheory.com
About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform
marketing. We deliver creative performance at scale for the world's
most ambitious brands, connecting culture-moving creativity with
cutting-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our more than 13,000 experts in
more than 34 countries are united under a single purpose: to
generate effectiveness and improve business results for their
clients. Join us at www.stagwellglobal.com.
Contact:
Kenneth Hein
kenneth.hein@codeandtheory.com
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SOURCE Stagwell Inc.