TKLF Tokyo Lifestyle Company Ltd

Tokyo Lifestyle Co., Ltd. (“Tokyo Lifestyle” or the “Company”) (Nasdaq: TKLF), a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, as well as other products in Hong Kong, Japan, North America and the United Kingdom, today announced the launch of a new online sales platform for its Reiwatakiya brand in the UK. The platform, available at https://reiwatakiya.co.uk, will serve as a one-stop online hub for European customers to conveniently purchase Japanese health, beauty, and lifestyle products, with local shipping options available across Europe. This launch marks a significant milestone in the Company’s ongoing regional expansion strategy.

Mr. Mei Kanayama, Principal Executive Officer of Yoshitsu, commented, “We have been planning to strengthen our European sales networks for some time, and now we are thrilled to take another significant step in our strategic expansion efforts within the European market. This new Reiwatakiya platform offers fast and convenient shopping and shipping channels, allowing local customers to easily access Reiwatakiya’s high-quality, innovative, and trend-leading products that showcase the distinct elements of Japanese lifestyle and culture. This platform will also serve a key strategic pillar in our broader expansion strategy, enhancing Yoshitsu’s brand recognition and customer loyalty in Europe, while reinforcing our international presence. We believe our premium products will resonate with local consumers, helping to establish Reiwatakiya as a trusted and popular brand in the European market.”

About Tokyo Lifestyle Co., Ltd.

Headquartered in Tokyo, Japan, Tokyo Lifestyle Co., Ltd. (formerly known as Yoshitsu Co., Ltd) is a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, and other products in Hong Kong, Japan, North America, and the United Kingdom. The Company offers various beauty products (including cosmetics, skincare, fragrance, and body care products), health products (including over-the-counter drugs, nutritional supplements, and medical supplies and devices), sundry products (including home goods), and other products (including food and alcoholic beverages). The Company currently sells its products through directly-operated physical stores, through online stores, and to franchise stores and wholesale customers. For more information, please visit the Company's website at https://www.ystbek.co.jp/irlibrary/.

Forward-Looking Statements

Certain statements in this press release are forward-looking statements, within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to," or other similar expressions. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and in its other filings with the U.S. Securities and Exchange Commission.

For more information, please contact:

Tokyo Lifestyle Co., Ltd.Investor Relations DepartmentEmail: ir@ystbek.co.jp

Ascent Investor Relations LLCTina XiaoPresidentPhone: +1-646-932-7242Email: investors@ascent-ir.com