Famed actor behind Jon Snow returns to Westeros
to celebrate launch of RPG puzzle mobile game featuring the world,
characters, and lore of popular HBO® franchise
Zynga Inc., a wholly-owned publishing label of Take-Two
Interactive Software, Inc. (NASDAQ: TTWO) and a global leader in
interactive entertainment, today launched Game of Thrones™:
Legends, for players worldwide. The high-profile mobile RPG puzzle
title incorporates content and characters from the iconic Emmy®
Award-winning and Golden Globe® winning Game of Thrones and House
of the Dragon™ series. The game, officially licensed by Warner
Bros. Interactive Entertainment on behalf of HBO®, is now available
to download on the App Store and Google Play.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240725032612/en/
Zynga Inc., a wholly-owned publishing
label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO) and a
global leader in interactive entertainment, today launched Game of
Thrones™: Legends, for players worldwide. The high-profile mobile
RPG puzzle title incorporates content and characters from the
iconic Emmy® Award-winning and Golden Globe® winning Game of
Thrones and House of the Dragon™ series. The game, officially
licensed by Warner Bros. Interactive Entertainment on behalf of
HBO®, is now available to download on the App Store and Google
Play. (Graphic: Business Wire)
Today’s announcement comes with the exciting return of Emmy® and
Golden Globe® nominated actor Kit Harington to the Game of Thrones
franchise. Known for his iconic role as Jon Snow, the trailer stars
Harington in the present day, deeply immersed in the mobile game
causing Westeros-based fantasies while walking through a dimly-lit
members club. Harington quickly returns to reality following a
comedic fan interaction, showing the beloved actor’s range stepping
out of his infamous Game of Thrones character. This new marketing
campaign is featured on Max including during new episodes of House
of the Dragon, for which the game is a title sponsor of Seasons 1
and 2. Watch the campaign here.
“The creativity and care taken to create Game of Thrones:
Legends is obvious and it feels completely natural to jump back
into Westeros for this game,” says Harington. “This is a true love
letter to the fans, of whom the franchise would be nothing without,
and I’m honoured to pay tribute to them in this new campaign.”
“Our teams have developed and built Game of Thrones: Legends to
create both an engaging gaming experience and a deep Game of
Thrones experience for the fans and it is thrilling to see our work
launched alongside this fantastic marketing campaign,” said Yaron
Leyvand, Executive Vice President, Mobile Games, Zynga. “We are
proud to bring this title to the world, along with Kit Harington,
and we cannot wait to see the stories our players tell as they
travel through Westeros.”
In Game of Thrones: Legends, players build and lead their own
Westeros house, honing their tactics and skill as they
strategically assemble a team of champions, equip weapons, and
gear, and face formidable foes from the Game of Thrones universe.
Players can tackle their quest in story mode or engage in Raids,
playing against each other in real-time as they level up their
roster of champions.
Key Game Features:
- Complete missions throughout Westeros in a journey to claim the
Iron Throne;
- Build and upgrade an iconic team featuring champions like Jon
Snow, Rhaenyra Targaryen, the Hound, Ser Criston Cole, Drogon, Arya
Stark, and Ghost;
- Showcase strategic prowess in epic RPG puzzle battles;
- Lead your own house of Westeros showing off personalized houses
and powerful allies;
- Diversify puzzle battle strategy with champion pairings to
conquer different game modes and enemies;
- Leverage lore to discover champion, weapon, and gear synergies
– for instance, pair up Jon Snow and Ghost or have Arya equip
Needle;
- Execute moves, charge special abilities, and discover powerful
combos to obliterate opponents.
More information, tutorials, updates, and exclusive
behind-the-scenes content can be found at
www.gameofthroneslegends.com and across social media on Facebook,
Instagram, X, TikTok, and YouTube.
For supporting assets including the campaign spot and new
gameplay trailer, click here.
Zynga is a wholly-owned publishing label of Take-Two Interactive
Software, Inc.
ABOUT ZYNGA INC.
Zynga is a global leader in interactive entertainment with a
mission to connect the world through games and a wholly-owned
subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
With massive global reach in more than 175 countries and regions,
the combined diverse portfolio of popular game franchises has been
downloaded more than 6 billion times on mobile, including Star
Wars™: Hunters, CSR Racing™, Dragon City, Empires & Puzzles™,
FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles
& Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™,
Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots,
Words With Friends™, and Zynga Poker™. Zynga is also an
industry-leading next-generation platform with the ability to
optimize programmatic advertising and yields at scale with
Chartboost, a leading mobile advertising and monetization platform.
Founded in 2007, Zynga is headquartered in California with
locations in North America, Europe, and Asia. For more information,
visit www.zynga.com or follow Zynga on Twitter, Instagram,
Facebook, or the Zynga blog.
ABOUT WARNER BROS. INTERACTIVE
ENTERTAINMENT
Warner Bros. Interactive Entertainment is a premier worldwide
publisher, developer, licensor and distributor of entertainment
content for the interactive space across all platforms, including
console, handheld, mobile and PC-based gaming for both internal and
third-party game titles.
ABOUT HBO LICENSING &
RETAIL
HBO Licensing & Retail, a division of Home Box Office, Inc.,
partners with best-in-class licensees around the world to give
HBO's global audience new and exciting ways to engage with their
favorite shows. The division leverages iconic, award-winning HBO
programs such as Game of Thrones, VEEP, Sex and the City, Silicon
Valley, Insecure, The Sopranos, Big Little Lies, True Blood and
more to create officially licensed consumer products, innovative
merchandise programs, retail activations and live immersive
experiences. HBO Licensing & Retail works across a broad range
of product categories, including collectibles, apparel, publishing,
live branded experiences, digital gaming, fashion and beauty
collaborations, luxury accessories, and beyond. Officially licensed
HBO merchandise can be purchased in retail stores around the world,
online in the US at http://store.hbo.com, and at the groundbreaking
HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in
New York City.
ABOUT GAME OF THRONES
Based on George R.R. Martin’s acclaimed book series, A Song of
Ice and Fire, the Emmy® Award-winning HBO series Game of Thrones
follows kings and queens, knights and renegades, liars and noblemen
who are engaged in a deadly cat-and-mouse game for control of the
Seven Kingdoms of Westeros. The epic series’ storylines of
treachery and nobility, family and honor, ambition and love, and
death and survival have captured the imagination of fans globally
and made it one of the most popular shows on television.
GAME OF THRONES, HOUSE OF THE DRAGON and all related characters
and elements ©️ & ™️ HOME BOX OFFICE, INC. (s24) All rights
reserved.
ABOUT TAKE-TWO INTERACTIVE
SOFTWARE
Headquartered in New York City, Take-Two Interactive Software,
Inc. is a leading developer, publisher, and marketer of interactive
entertainment for consumers around the globe. The Company develops
and publishes products principally through Rockstar Games, 2K,
Private Division, and Zynga. Our products are currently designed
for console gaming systems, PC, and Mobile including smartphones
and tablets, and are delivered through physical retail, digital
download, online platforms, and cloud streaming services. The
Company’s common stock is publicly traded on NASDAQ under the
symbol TTWO.
All trademarks and copyrights contained herein are the property
of their respective holders.
Cautionary Note Regarding
Forward-Looking Statements
The statements contained herein, which are not historical facts,
including statements relating to Take-Two Interactive Software,
Inc.'s ("Take-Two," the "Company," "we," "us," or similar pronouns)
outlook, are considered forward-looking statements under federal
securities laws and may be identified by words such as
"anticipates," "believes," "estimates," "expects," "intends,"
"plans," "potential," "predicts," "projects," "seeks," "should,"
"will," or words of similar meaning and include, but are not
limited to, statements regarding the outlook for our future
business and financial performance. Such forward-looking statements
are based on the current beliefs of our management as well as
assumptions made by and information currently available to them,
which are subject to inherent uncertainties, risks, and changes in
circumstances that are difficult to predict. Actual outcomes and
results may vary materially from these forward-looking statements
based on a variety of risks and uncertainties including risks
relating to our combination with Zynga Inc.; the risks of
conducting business internationally, including as a result of
unforeseen geopolitical events; the impact of changes in interest
rates by the Federal Reserve and other central banks, including on
our short-term investment portfolio; the impact of inflation;
volatility in foreign currency exchange rates; our dependence on
key management and product development personnel; our dependence on
our NBA 2K and Grand Theft Auto products and our ability to develop
other hit titles; our ability to leverage opportunities on
PlayStation®5 and Xbox Series X|S; factors affecting our mobile
business, such as player acquisition costs; the timely release and
significant market acceptance of our games; the ability to maintain
acceptable pricing levels on our games.
Other important factors and information are contained in the
Company's most recent Annual Report on Form 10-K, including the
risks summarized in the section entitled "Risk Factors," the
Company’s most recent Quarterly Report on Form 10-Q, and the
Company's other periodic filings with the SEC, which can be
accessed at www.take2games.com. All forward-looking statements are
qualified by these cautionary statements and apply only as of the
date they are made. The Company undertakes no obligation to update
any forward-looking statement, whether as a result of new
information, future events or otherwise.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240725032612/en/
Melissa Foran Director, Communications Zynga (310)
869-3492 mforan@zynga.com
Alan Lewis Vice President, Corporate Communications &
Public Affairs Take-Two Interactive Software, Inc. (646)
536-2983 Alan.Lewis@take2games.com
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