TubeMogul Overhauls Platform Interface, Debuts Redesigned Placement Editor
29 Septiembre 2016 - 8:00AM
Today, TubeMogul (NASDAQ:TUBE), a leader in software for brand
advertising, announced that it has updated its software platform’s
Placement Editor, where clients enter criteria that specifies the
environments and conditions in which advertisements are shown. The
new Placement Editor is available to all TubeMogul clients
globally, effective immediately.
A photo accompanying this release is available
at http://www.globenewswire.com/NewsRoom/AttachmentNg/c4cce03f-8a05-48dd-a2ff-3a9a9e0c5874
“The Placement Editor is the nucleus of our platform and is the
part of our software in which more than 3,000 active monthly users
spend the majority of their time,” said John Hughes, President of
Product and co-founder, TubeMogul. “These updates are designed to
empower those advertisers to do more – faster – and execute a
sophisticated strategy with the same ease as checking their bank
balance or ordering a pizza online.”
Preliminary results from early tests indicate average placement
creation time has been reduced by a factor of 2x and average
campaign creation time has been reduced by a factor of 6x.
The Placement Editor’s new functionality was developed in order
to streamline workflow and ultimately increase efficiency for end
users. Improved usability will also broaden the platform’s appeal
beyond traditional media buyers and planners and increase
organizational collaboration. The intuitive interface implements
standard web design conventions, including:
- Quick keys (placement editor shortcuts, global shortcuts, and
shift-activated shortcuts).
- Universal placements, which allows for all pre-roll ad lengths,
device-specific formats and supported technologies to be executed
from within a single placement.
- Push-button functionality for On Demand subscriptions, which
will immediately activate all available deals from a given premium
publisher across all devices and formats.
- Control budgets over time and ad scheduling by package.
A photo accompanying this release is available
at http://www.globenewswire.com/NewsRoom/AttachmentNg/4deb0217-cadf-46a5-b298-829e4bd9f421
As part of the update, TubeMogul is also debuting a proprietary
mobile application that allows users to monitor and optimize
campaign performance in real time via mobile devices. The mobile
application will be available on both iOS and Android operating
systems.
The software update also incorporates new advanced algorithms,
including viewability optimization based on the preferred
third-party reporting metrics of the user’s choice and the ability
to generate push-button custom look-alike audience segments based
on a marketer’s first-party data. A new forecasting panel has
been integrated into the placement editor that incorporates all
targeting criteria to provide at-a-glance reach and performance
estimates.
About TubeMogulTubeMogul (NASDAQ:TUBE) is a
leader in software for brand advertising. By reducing complexity,
improving transparency and leveraging real-time data, our platform
enables advertisers to gain greater control of their global
advertising spend and achieve their brand advertising objectives.
TubeMogul was incorporated in 2007 and is headquartered in
Emeryville, California and has offices in several other locations
in the U.S. and internationally, including in Chengdu, Kyiv,
London, Paris, Sao Paulo, Shanghai, Singapore, Sydney and
Tokyo.
TubeMogul and the TubeMogul logo are trademarks or registered
trademarks of TubeMogul, Inc. in the United States and other
countries.
The photos are also available at Newscom, www.newscom.com,
and via AP PhotoExpress.
Press Contact:
David Burch
Press@TubeMogul.com
1 (510) 653-0501
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