'The New Opulence' Debuts at Stein Mart With Launch of Exclusive Magazine and New Merchandise
27 Febrero 2007 - 3:09PM
PR Newswire (US)
Internationally Acclaimed Decorator Nina Campbell Offers Consumers
Top Five Tips JACKSONVILLE, Fla., Feb. 27 /PRNewswire/ -- With
spring just around the corner, consumers are ready to freshen up
their living spaces, and Stein Mart's newest designer has just what
they need at a price they can feel good about. Internationally
known decorator Nina Campbell has designed living spaces for rock
stars and royalty alike. Through new merchandise for her Nina: Nina
Campbell collection and the debut of her magazine, "Nina," it's
easy to bring what she calls "The New Opulence" to any home. "The
very thought of opulence is appealing," said Nina Campbell. "Such a
telling combination of luxury and comfort has always been an
important aspect of interior decoration and design." According to
Nina, the new opulence is light and bright, luxurious but using
fresh materials like velvet, taffeta and linen, colored in
jewel-toned tints like pink sapphire, aquamarine and yellow
diamond. As glamorous and elegant as the new opulence is, it is
also modern in the way that is practical as well as beautiful --
the fabrics are rich to handle with a luxurious feeling, but they
are also immensely practical. "I want to instill the joy of
decorating, not make people afraid of it," continued Campbell.
"Detail and quality have become increasingly important, not just to
those lucky enough to have big budgets, but to everybody who is
passionate about how their home looks. Stein Mart's pricing makes
it affordable to add a touch of elegance to any room." "Our
customers rely on Stein Mart for unique designer-quality
merchandise for their homes," said Michael D. Fisher, president and
chief executive officer of Stein Mart, Inc. "They want their style
reflected in their home just as much as it is reflected in their
fashion. Through our partnership with Nina Campbell, we are able to
do just that." Nina Campbell's top five tips for creating "The New
Opulence": 1) Make your bedroom the centerpiece of your bedroom. It
is your own comfort zone and should reflect your personal style. My
bedroom has to be a real haven. For spring, I like a bed dressed in
soft calm colors, the pale colors of white tea, maize yellows or
watery aquas with an embroidered silky quilt and enough pillows to
give a sense of peaceful luxury. Later in the year I'll change to a
more classical yet modern and sophisticated look featuring red
damask mixed with silver-grey, spice and chocolate. 2) Never
underestimate the importance of light in a room. Lighting is every
decorator's secret weapon, and used with skill, it is one of the
fastest ways of altering the look of a room. Lighting is a
manifestation of opulence, particularly decorative table and
standard lights which light a room in a luminously soft and
intimate way. 3) Adding fresh table linens is one of the simplest
ways to bring an instant touch of opulence. Both elegant and
sophisticated, they are also washable-that's the new opulence! The
best dressed tables this year give more than a passing nod towards
the French countryside. Set with cream and white china on a
background of dusky damask and lit with candles both great and
small, the look is subtle, soft and very relaxed. 4) Mirror adds
sparkle and sparkle equals glamour; mirrors and candlelight add up
to magic. Since it was first produced, mirror-glass has been
recognized by all who have fallen under its reflective charm as the
most delightful, the most evanescent of decorative devices.
"Gilver" is my version of silver gilt; subtler than gold, softer
than silver, it is the perfect finish that I use often for mirrors
as well as lamps, frames and accent furniture. 5) Why not put a
candle in your hallway to create your own very special ambience,
letting your house scent become your signature. Both evocative and
beautiful, fragrance is an incredibly important aspect of the new
opulence, and it is essential that any scented candles be of good
quality; cheap scents will just give you a headache. More tips and
full-color photographs, including sketches for future designs, are
included in "Nina," the designer's new magazine available
exclusively at Stein Mart. The 72-page publication further
introduces readers to Nina's line in her own words, brings to life
the inspiration behind her designs, and offers tips for creating an
elegant yet comfortable look in every home. This decorating
handbook in a magazine retails at $4.99 and is available while
supplies last. Nina's new spring and summer merchandise arrives:
Throughout spring and summer, Stein Mart will carry several new
ensembles from Nina Campbell's bed and bath collection. "Savoy"
welcomes spring in shades of sage and beige, with fabrics featuring
embroidered flowers accented by stripes, satin ribbons and pearl
beads with a scattering of whimsical bumblebees. "Jezebel"
announces summer's arrival with crisp citrus hues popped with
raspberry while butterflies flit among colorful stripes throughout
the collection. Later this summer, Nina brings "Valentino" in rich
spice and chocolate hues with a subtle tone-on-tone damask pattern.
For entertaining friends and family, set the table with Nina
Campbell's new contemporary pierced creamware collection, rubbed
white dinnerware with relief molded decoration, and table linens in
garnet, sage and beige. To spread summer throughout the home, Stein
Mart has added an array of Nina's latest decorative pieces inspired
by nature, featuring butterflies, frogs, botanicals and flowers in
shades of saffron, buttercream and raspberry. A splash of paisley
adds a touch of tradition. Her distressed wooden chargers with a
tulip print, antique-styled birdcages and petaled bowls are among
the charming accessories customers will find at Stein Mart. Add
drama with artisan metalwork and "gilvered" lamps, wall art,
mirror-glass finished chests and bedside tables, plush benches and
chairs, side tables and opulent frames and mirrors. Fill the air
with Nina's signature fragrances using her pillar candles with a
cut-out damask design, potpourri and diffusers with signature
scents of White Tea, Moroccan Leather, Cambridge Spice and Brighton
Blue. About Nina Campbell: Nina Campbell is one of the most
influential designers in the world, a highly creative and
successful businesswoman, the author of three decorating books and
a devoted mother of three. Her decorating career began at the age
of 19 as assistant to John Fowler of the prestigious Colefax and
Fowler fabric and wallpaper designers. Nina's elegant and
comfortable style punctuated with rich colors and fabrics caught
the eye of club owner Mark Birley. The duo opened a shop
specializing in 'unashamed luxury' where Nina launched her famous
'hearts' print on fabric and china. Nina went on to establish her
business in Walton Street, Knightsbridge, where she continues to
explore decorative styles and ideas. Nina Campbell's recent
projects include redecorating the Campbell Apartment in New York
City's Grand Central Terminal, the former salon and office of New
York mogul John W. Campbell (no relation), which is now a popular
venue for entertaining. Nina's design for this historic space was
featured in the February issue of "Vogue" magazine. Nina has also
recently appeared in the BBC2 TV series 'Home' as an authority on
interior design. For more information, please visit
http://www.ninacampbell.com/. She has designed living spaces for
royalty and rock stars alike, and now makes her keen sense of style
available directly to American shoppers through her partnership
with Stein Mart. In 2006, the U.S. retailer asked Nina to design a
line of home accessories specifically with their customers in mind.
All items in the Nina: Nina Campbell collection are designed by
Nina and are found only at Stein Mart locations. About Stein Mart,
Inc.: Stein Mart stores offer the fashion merchandise, service and
presentation of a better department or specialty store, at prices
competitive with off price retail chains. Currently with locations
from California to New York, Stein Mart's focused assortment of
merchandise features moderate to better fashion apparel for women
and men, as well as accessories, gifts, linens and shoes. For more
information on Stein Mart, please visit http://www.steinmart.com/.
The partnership between Stein Mart and Nina Campbell began last
fall and has been a hit with customers. The acclaimed designer puts
a modern American twist on European classics to blend seamlessly
with any decorating scheme in her Nina: Nina Campbell collection
for Stein Mart, featuring home d�cor, accent furniture, textiles
and decorative accessories. All of the items in the Nina: Nina
Campbell collection are designed with the Stein Mart customer in
mind and are only available at Stein Mart. DATASOURCE: Stein Mart,
Inc. CONTACT: Kathy Schwartz Lussier, APR, Corporate Communications
of Stein Mart, Inc., +1-904-858-2637, or cell +1-904-386-2554, or
Web site: http://www.steinmart.com/ http://www.ninacampbell.com/
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