Partnership Enables Best Buy Ads Canada to
Drive Engagement and Loyalty
NEW
YORK, Dec. 17, 2024 /CNW/ -- Rokt, the leading
ecommerce technology company using machine learning and AI to make
transactions more relevant to each shopper, today announced it has
partnered with Best Buy Ads Canada ahead of the holiday season to
deliver curated transaction experiences to the company's
online customers. Best Buy Ads Canada will use Rokt's technology to
power highly relevant messages from third-party brands, whose
products and services the company does not directly sell itself, on
the confirmation page of the BestBuy.ca ecommerce site.
"Our partnership with Rokt gives us a new way to enhance the
online customer experience by presenting shoppers with offers and
messages that are relevant to them," said Tara Wilkinson, Director of Strategy, Best Buy
Canada. "Ad personalization is critical to the online customer
experience. Rokt's technology delivers superior ad engagement which
speaks directly to relevance, and that's why we chose to partner
with Rokt—their offering is refreshingly unique."
Rokt enables companies to deepen relationships with their
existing customers by using machine learning to present highly
relevant offers to each shopper in the final stages of an ecommerce
transaction, when they are most likely to convert. By leveraging
Rokt's technology, Best Buy Ads Canada is enabling non-endemic
advertising partners such as, Sirius XM, HelloFresh and DoorDash to
reach its online shoppers with unique offers that drive customer
loyalty and make the overall shopping experience more engaging.
"Best Buy is a trusted destination for all things consumer
electronics and we're proud to launch this partnership in time for
the holidays to enhance the shopping experience for the company's
online customers," said Laura
Cosgrove, VP Retail Strategic Partnerships at Rokt. "By
powering relevant messages from non-endemic brand partners, Best
Buy can continue to engage its customers by bringing them relevant
content."
Rokt's trusted, scaled, ecommerce network will power more than
4.6 billion transactions in 2024 alone across over 20,000 leading
businesses, allowing merchants to create a seamless customer
experience with complete control over what is displayed to their
shoppers. This news follows Rokt's recent announcements of
partnerships with Ulta Beauty, Just Eat Takeaway.com, and
Macy's along with their new AI-based adaptive content
tools.
About Best Buy Canada
A wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY), Best
Buy Canada Ltd. is one of Canada's
largest and most innovative omnichannel retailers, operating the
Best Buy, Best Buy Mobile, Best Buy Express and Geek Squad
(www.geeksquad.ca) brands. With over 320 Best Buy, Best Buy Mobile
and Best Buy Express stores across Canada and an expanded assortment of lifestyle
products offered through BestBuy.ca, Best Buy is a leader in total
retail, catering to customers how, when, and where they want to
shop. Best Buy Canada is committed to making a positive impact in
the community with programs and partnerships that support youth to
connect with technology to advance their education. For more
information, visit BestBuy.ca.
About Rokt
Rokt is the global leader in ecommerce, enabling companies to
unlock value by making each transaction relevant at the moment that
matters most, when customers are buying. Rokt's AI-powered
relevance platform, built over the last 11 years, and scaled
network power billions of transactions annually for the world's
leading companies, including Live Nation, AMC Theatres, PayPal,
Uber, Hulu, Staples, Albertsons, HelloFresh and more. Headquartered
in New York City, the company
operates in 15 countries across North
America, Europe and the
Asia-Pacific region. To learn
more, visit Rokt.com.
Media Contact
Sarah
Fisher, VP Communications
sarah.fisher@rokt.com
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SOURCE ROKT Pte. Ltd.