New Kidde Detect features cutting edge
technology designed for over 25% faster smoke
detection1 and fewer false alarms
MEBANE,
N.C., June 4, 2024 /PRNewswire/ -- Today, Kidde,
North America's #1 home fire
safety brand2, announced the launch of Kidde Detect, the
next evolution of fire and carbon monoxide safety. To mark the
launch of its latest technology, Kidde released a new advertising
campaign 'Help Protect You From You,' which intends to make the
category more relatable by taking a humorous or unexpected
approach. Detect's revolutionary technology provides over 25%
faster1 and up to three times more precise3
smoke detection, which can help give families more time to get out
safely. Kidde is a part of Carrier Global Corporation (NYSE: CARR),
global leader in intelligent climate and energy solutions.
Statistics show that people have less than two minutes to safely
escape a house fire4. With these new devices, Kidde is
helping families take advantage of every second needed to escape.
Enhanced sensing technology reduces nuisance or false alarms often
caused by cooking, which helps prevent consumers from disabling
their devices5.
Kidde's new 'Help Protect You From You' campaign leverages the
fact that many home fires are accidentally caused by
homeowners. The campaign reminds viewers we all make mistakes
and shows how a Kidde device acts like another version of yourself
who is always keeping an eye out for your safety.
"Kidde has been a pioneer in early smoke detection for over 100
years and Detect is our latest advanced solution designed to give
homeowners more power and command over their home safety," said
Isis Wu, President, Residential Fire
& Safety, Carrier. "Over the last few decades, the time to
safely escape a house fire went from 17 minutes to less than two.
This is why Detect's faster smoke detection is so critical. Also,
our new thought-provoking creative aims to make the category more
approachable and memorable for consumers, ensuring every home is
equipped with life-saving devices."
Kidde's latest innovation comes with a design overhaul, offering
various sizes of modern, sleek products, so you can say "goodbye"
to the outdated devices that have hung from your ceiling for
decades. The improved packaging is contemporary and distinctive to
keep the shopping experience simple (at retail or online).
Kidde Detect devices, such as the 10-Year Battery Powered Smoke
Alarm with Voice Alerts, are ideal for all living spaces with
twist-and-click mounting brackets and provide comprehensive safety
solutions for your home. All devices include a self-testing feature
that when combined with routine manual testing ensures the alarm is
always operating as expected6, and the devices go above
and beyond the latest UL 8th edition standards to meet
9th edition7.
Kidde Detect devices are available for purchase nationwide. To
learn more, visit Kidde.com.
About Kidde
Kidde, a leading manufacturer of
residential smoke alarms, carbon monoxide alarms, fire
extinguishers, and safety accessories, has been keeping the world a
safer place for over 100 years. Kidde produced the first integrated
smoke detection system a century ago and continues its legacy today
by delivering advanced fire-safety technology. Kidde is a part of
Carrier Global Corporation, global leader in intelligent climate
and energy solutions that matter for people and our planet for
generations to come. For more information, visit kidde.com or
follow @KiddeFireSafety on Facebook, Instagram, Twitter, YouTube
and LinkedIn.
1 29% faster average smoke detection based on
internal testing of smoldering wood fires for Kidde 9th
Edition vs. leading competitor 8th Edition products
2 Based on internal estimates of total household
installations as of December 2023
3 In terms of consistency and range of obscuration
rate, based on internal testing for Kidde 9th Edition vs. leading
competitor 8th Edition products
4 Data according to NFPA
5 See user guide on Kidde.com for more information
on Kidde's patented photoelectric technology
6 Self-testing is not a substitute for a manual
push test of the alarm
7 Kidde products are tested and certified to UL 217
(smoke models) or UL 217 and UL 2034 (combination smoke/CO
models)
Contact:
Stephanie
Berzinski
561-346-9232
stephanie.berzinski@carrier.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/kidde-helps-protect-you-from-you-in-innovative-ad-campaign-for-launch-of-new-detect-product-line-302162353.html
SOURCE Kidde