Cloverdale Paint and Celanese Partner to Offer Sustainable Paint Solutions Created with Carbon Capture Technology
09 Enero 2025 - 8:00AM
Business Wire
Cloverdale Paint has announced a partnership with Celanese
Corporation, a global specialty materials and chemical company,
that will leverage its carbon capture and utilization (CCU)
technology to provide Cloverdale Paint with new to market
sustainable paint solutions.
Celanese has commercialized an approach for converting waste
emissions into renewable feedstocks through CCU. The technology
takes industrial CO2 emissions that would otherwise be emitted into
the atmosphere and applies hydrogen to chemically convert the
captured CO2 into a methanol building block which makes up part of
vinyl acetate-based emulsions used as a raw material in the
manufacturing of paints. This process reduces input fossil fuels,
promotes a circular economy, and significantly reduces carbon
emissions compared to traditional processes. CCU and fossil-fuel
based feedstocks are commingled but accurately tracked through mass
balance accounting, fostering transparency and accountability
around sustainable content.
Cloverdale Paint’s collaboration with Celanese leverages both
companies’ commitments to sustainability and innovation. Broadly,
this collaboration is expected to utilize more than 1 million
pounds of CO2 emissions per year in products Cloverdale Paint
manufactures.
“Our Green Guarantee showcases our commitment to a greener
economy and environmental accountability through utilizing
sustainable materials, optimizing processes to minimize waste, and
reducing our carbon footprint throughout every phase of the
company’s operations,” said Darrin Noble, president and chief
operating officer, Cloverdale Paint. “Our coatings are formulated
not only for performance and longevity but also with a steadfast
focus on sustainability, ensuring they actively contribute to
environmental conservation. We uphold the highest environmental
standards while delivering exceptional products that enable
environmentally responsible choices. Partnering with Celanese is a
significant step forward not just for Cloverdale Paint, but the
paint industry as a whole.”
“We are pleased to collaborate with Cloverdale Paint and harness
the power of CCU to accelerate low-carbon options across an
industry that plays a critical role in everyday life,” said Kevin
Norfleet, global sustainability director, Acetyls, Celanese. “This
illustrates just one example of the potential opportunity from CCU
as a strong option to reduce the carbon footprint of products while
also creating a more circular economy.”
For more information about the Celanese CCU technology, please
visit https://www.youtube.com/watch?v=ol7NoGpjFVo. Further details
about Cloverdale Paint can also be found at
https://www.cloverdalepaint.com/about-us-overview/about-us/vision-value/environment.
About Celanese Celanese is a global leader in chemistry,
producing specialty material solutions used across most major
industries and consumer applications. Our businesses use our
chemistry, technology and commercial expertise to create value for
our customers, employees and shareholders. We support
sustainability by responsibly managing the materials we create and
growing our portfolio of sustainable products to meet customer and
societal demand. We strive to make a positive impact in our
communities and to foster inclusivity across our teams. Celanese is
a Fortune 500 company that employs approximately 12,400 employees
worldwide with 2023 net sales of $10.9 billion.
Forward-Looking Statements This release may contain
“forward-looking statements,” which include information concerning
the company’s plans, objectives, goals, future financial and other
performance, expected future costs and other information that is
not historical information. When used in this release, the words
“outlook,” “forecast,” “estimates,” “expects,” “anticipates,”
“projects,” “plans,” “intends,” “believes,” and variations of such
words or similar expressions are intended to identify
forward-looking statements. All forward-looking statements are
based upon current expectations and beliefs and various
assumptions. There can be no assurance that the company will
realize these expectations or that these beliefs will prove
correct. There are a number of risks and uncertainties that could
cause actual results to differ materially from the forward-looking
statements contained in this release. Numerous factors, many of
which are beyond the company’s control, could cause actual results
to differ materially from those expressed as forward-looking
statements. These factors include the inability to obtain
regulatory approvals of the transaction and satisfy conditions on
the proposed terms and schedule and the possibility that the
transaction does not close. Certain of these risk factors are
discussed under the heading “Risk Factors” in the Company’s Annual
Report on Form 10-K for the year ended December 31, 2023 and other
filings with the Securities and Exchange Commission. Any
forward-looking statement speaks only as of the date it is made,
and the Company undertakes no obligation to update any
forward-looking statements to reflect events or circumstances after
the date the statement is made or to reflect the occurrence of
anticipated or unanticipated events or circumstances.
About Cloverdale Paint Inc. Cloverdale Paint is the
largest family-owned coatings company in North America. Directly,
and through a US-based subsidiary in Portland, Oregon (Rodda Paint
Company), Cloverdale Paint operates manufacturing plants in Surrey,
Calgary, Winnipeg, London, Oakville, Mississauga, Montréal and
Portland. Distribution of architectural and industrial coatings and
related products is through 139 corporate service centers and over
250 Independent Dealers throughout Canada and the Pacific Northwest
of the United States. Cloverdale Paint is active in many Industrial
markets, including Agricultural and Construction equipment, Fleet
coatings, Power Transmission and Distribution, Coil Coatings,
Forestry, Industrial Maintenance, Protective Coatings for
industry.
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version on businesswire.com: https://www.businesswire.com/news/home/20250109646986/en/
Celanese Contacts: Investor Relations Bill
Cunningham +1 972 443 4730 william.cunningham@celanese.com
Media Relations – Global Brian Bianco +1 972 443 4400
media@celanese.com
Cloverdale Paint Contact: President & COO
Darrin Noble +1 604 596 6261 dnoble@cloverdalepaint.com
Celanese (NYSE:CE)
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