Thousands of Choice hotel owners and operators
gather in Las Vegas for
educational sessions, a vendor marketplace and to hear how Choice
plans to continue driving strong results for its system
NORTH
BETHESDA, Md., May 1, 2024
/PRNewswire/ -- Choice Hotels International (NYSE: CHH), one of the
world's largest lodging franchisors, kicked off its 68th
annual convention in Las Vegas
yesterday, highlighting the company's strong competitive position
and its plans to help owners and operators capitalize on the
growing demand for leisure and business travel. With over 6,600
registrants, including more than 1,100 exhibitors, the three-day
conference is one of Choice's largest ever. It will feature more
than 100 educational and brand sessions, a trade show and more, all
designed to help owners and operators effectively harness the
Choice franchisee success system and take advantage of the latest
travel trends.
Choice Hotels President and CEO Patrick
Pacious opened the three-day event, telling Choice
franchisees, "Together, we have achieved a new level of success and
positioned our brands to capture even more of the growing demand
for travel in the coming years."
"Choice is a leader in technology and innovation, brand
creation, brand renewal and franchisee retention," Pacious added.
"And when we look to the future, we see a portfolio of brands that
are getting stronger together: By investing in Upscale, we have
become the challenger brands to watch. By being good stewards of
our core brands, we are driving our Midscale performance. And by
innovating from the front, we will continue our leadership position
in Extended Stay."
Pacious highlighted how Choice is a different company today with
a stronger system for all. In the last five years, direct online
revenue grew by 23% and revenue per property increased 13% during
the same time period. Additionally, the number of Choice Privileges
members grew from 40 million to 65 million (as of end of Q1 2024).
He also highlighted Choice's accelerating growth in 2023,
including:
- Increasing Likelihood to Recommend scores on average by 13
points across all brands
- Deploying its best-in-class conversion capabilities to execute
135 conversion openings
- Harnessing the integration of Radisson Hotels Americas to
improve digital traffic and bookings and lower OTA fees for hotels
in its system
- Signing an agreement with AAA to be the first new Preferred
Hotel Supplier in a decade
Choice is making strategic investments for its future to
increase revenue for hotel owners and operators. The company has a
world-class Global Group Sales team that, in the 12 months
following the integration of the Radisson Americas global sales
team in October 2022, drove nearly
$100 million in incremental Gross
Room Revenue for hotels across the Choice system. It's also
transforming its Choice Privileges rewards program, from
transactional to experiential, to build an emotional connection
between guests and its brands. This includes a new agreement to
sponsor Trackhouse Racing for the 2024 NASCAR Cup season and offer
exclusive access to members. Additionally, the company is investing
in refreshing its digital platforms, unveiling a new look for
ChoiceHotels.com later this year that's tailored to highlight each
brand and feature richer imagery and content.
"We are focused on being a long-term value-creator for all of
you – the owners of Choice-branded hotels. When I look at how far
we've progressed together, I've never been more optimistic about
the future," said Pacious.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest
lodging franchisors in the world. The challenger in upscale and a
leader in midscale and extended stay, Choice® has over
7,500 hotels, representing more than 630,000 rooms, in 46 countries
and territories. A diverse portfolio of 22 brands that range from
full-service upper upscale properties to midscale, extended stay
and economy enables Choice® to meet travelers'
needs in more places and for more occasions while driving more
value for franchise owners and shareholders. The award-winning
Choice Privileges® rewards program and co-brand credit
card options provide members with a fast and easy way to earn
reward nights and personalized perks. For more information,
visit www.choicehotels.com.
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SOURCE Choice Hotels International, Inc.