Calvin Klein, Inc., part of PVH Corp. [NYSE: PVH], and Calvin
Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today
launch CK One Essence, an intensified, premium take on the iconic
original scent that introduces a bold addition to the CK One
fragrance portfolio. Launched 30 years after the introduction of
the original CK One, the new CK One Essence pays homage to the
original fragrance’s olfactive DNA and celebrates its cultural
legacy, reaffirming its evolution from a groundbreaking fragrance
in the ‘90s to a new icon for a new era.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240731704922/en/
Calvin Klein Fragrances Introduces CK One
Essence (Photo: Business Wire)
[the fragrance]
This is the new intensity: Explosive. Energetic.
Captivating.
To lend new emotion to the original spirit of CK One, Calvin
Klein once again called upon Master Perfumer Alberto Morillas of
dms-firmenich – the perfumer behind the iconic original CK One
fragrance – to formulate this fresh iteration. Amplified with
double the concentration of the original eau de toilette for
long-lasting, powerful freshness, CK One Essence modernizes the
original juice’s defiant notes to create a new olfactory symbol of
timeless unity.
Top notes open the fragrance with the bright facets and
fruit-forward tonalities of vibrant Italian Bergamot, responsibly
sourced from a family-owned farm in Calabria, and blood orange. The
juice offers an energizing and explosive profile from the first
spritz.
At the heart, a curated, high-quality selection of teas,
including organic green tea, invigorates and brings a modern
freshness.
To ground the base, Morillas used a specific musk
upcycled from the paper industry, adding a rich and sensual warmth
complemented by a woody, creamy sandalwood accord.
The resulting scent is equal parts fresh, pure and sensual—an
everyday uniform for a new generation.
[the campaign]
For the debut of CK One Essence, Calvin Klein partnered with
visionary creative Alasdair McLellan to introduce a cast empowered
by their individuality and united by the rebellious spirit at the
heart of the CK One franchise. Channeling the brand’s signature
black-and-white portraiture, the campaign shows the cast moving
dynamically in harmony, in contrast and with total energy to the
anthemic synths of New Order’s “Blue Monday.” The resulting visuals
highlight the sensuality, togetherness and unity intrinsic to the
heritage of CK One and celebrate a generation at one with
themselves and each other.
[the packaging]
Grounded in the simplicity of the original CK One
screw-top flask, both the bottle and secondary packaging were
reimagined with premium, environmentally-preferred finishes. The
bottle features a removable pump and a translucent metallic finish
which reveals the juice inside. Its secondary metallic carton
highlights the luxe nature of the new fragrance’s ingredients.
Calvin Klein CK One Essence will be available starting August
1st, 2024.
Product line-up: 1.7 FL OZ 50 ml 3.4 FL OZ 100 ml 6.7 FL OZ 200
ml (April 2025)
[the legacy]
CK One, the world’s first gender inclusive fragrance, embodied
the modern minimalism at the core of the Calvin Klein brand ethos
when it was introduced 30 years ago.
Launched at Tower Records in 1994, the original CK One captured
the zeitgeist with a bold, defiant, anti-perfume scent that
channeled music, fashion and pop culture in a bottle. The
fragrance’s groundbreaking campaign forecasted a seismic shift in
billboard faces, featuring street-cast misfits, moody models and
real young lovers. With its pioneering attitude of universality, CK
One was the first of its kind: a fragrance for everyone.
CREDITS: Perfumer: Alberto
Morillas, Master Perfumer Campaign Photographer: Alasdair
McLellan
SOCIAL MEDIA:
@calvinklein
About Calvin Klein:
Calvin Klein is one of the world’s leading global fashion
lifestyle brands with a history of bold, non-conformist ideals that
inform everything we do. Founded in New York in 1968, the brand’s
minimalist and sensual aesthetic drives our approach to product
design and communication, creating a canvas that offers the
possibility of limitless self-expression. The Calvin Klein brands —
CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein
Underwear, and Calvin Klein Performance — are connected by the
intention and purpose of elevating everyday essentials to globally
iconic status. Each of the brands has a distinct identity and
position in the retail landscape, providing us the opportunity to
market a range of universally appealing products to domestic and
international consumers with a variety of needs. Our products are
underpinned by responsible design, high-quality construction, and
the elimination of all unnecessary details. We strive for unique
and dimensional pieces that continuously wear well and remain
relevant season after season. Global retail sales of Calvin Klein
products were approximately $9 billion in 2023.
Calvin Klein continues to solidify its position as an innovator
of emerging digital platforms and modern marketing campaigns. PVH
acquired Calvin Klein in 2003 and continues to oversee a focused
approach to growing the brand’s worldwide relevance, presence, and
long term growth.
About COTY Inc.
Coty is one of the world’s largest beauty companies with an
iconic portfolio of brands across fragrance, color cosmetics, and
skin and body care. Coty is the global leader in fragrance, and
number three in color cosmetics. Coty’s products are sold in over
150 countries around the world. Coty and its brands are committed
to a range of social causes as well as seeking to minimize its
impact on the environment. For additional information about Coty
Inc., please visit www.coty.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240731704922/en/
Coty, Inc. : Connie Tang, Global Influencer Marketing & PR
Director, Calvin Klein Fragrances, Connie_LamTang@cotyinc.com
Calvin Klein, Inc. : Noelia Callejas, Sr. Director, PR,
noeliacallejas@ck.com
Coty (NYSE:COTY)
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