IT’S SHOWTIME! Sally Hansen® is launching a nail polish
collection in partnership with Warner Bros. Discovery and the
creative team behind “Beetlejuice Beetlejuice,” the hugely
anticipated follow-up to the cult classic movie, in theaters
September 6, 2024. Introducing the NEW Miracle Gel™ Beetlejuice
Beetlejuice collection, a limited-edition range of 8 polishes
developed to take your next manicure to the next level…and
beyond!
The #1 Gel Hybrid in the US, this new Miracle Gel™ collection
offers a chip-resistant, salon quality manicure that delivers up
to 10 days of color and shine*, without the use of a UV lamp.
Colors reminiscent of the movie’s one-of-a-kind title character,
each polish has a rich color pay off and high shine for a manicure
that will last as long as it takes to be seen in the Afterlife
waiting room. Each bottle is adorned with the iconic pinstripes of
that classic black-and-white suit and “Beetlejuice Beetlejuice” on
the cap.
“The original ‘Beetlejuice’ is one of those iconic movies that
helped shape pop culture history, and we are honored to be a part
of its long-awaited return to the big screen with ‘Beetlejuice
Beetlejuice.’ The new Miracle Gel™ collection is a fun,
shock-inspired range of colors that were created to give our fans a
long-lasting manicure worthy of showing off to your favorite ghost
with the most,” said Stefano Curti, Chief Brands Officer of Coty
Consumer Beauty.”
The Sally Hansen® Miracle Gel™ Beetlejuice
Beetlejuice limited-edition collection features a range of 8
strange and unusual Miracle Gel™ shades:
- Strange and Unusual (crème red)
- Tombstone (crème gray)
- Ghost with the Most (black and white glitter)
- Bio Exorcist (crème lime green)
- Say it 3 Times (crème purple)
- Hello my Name is Bob (crème yellow)
- Weirder & Weirder (crème blue)
- The Afterlife (crème black)
Sally Hansen® Miracle Gel™ Beetlejuice Beetlejuice
limited-edition collection will be available on August 1, 2024,
everywhere you find Sally Hansen products, in mass-merchandisers,
food, and e-commerce retailers nationwide. For more information,
please visit sallyhansen.com.
*when used with the Miracle Gel Color Grip Primer and Top
Coat
ABOUT SALLY HANSEN
Sally Hansen Inc. is a Global beauty brand, first founded in
1946 by Sally Hansen herself. The groundbreaking Hard As Nails
product, patented in 1957, marked the beginning of Sally Hansen's
legacy. Through the decades, Sally Hansen has become synonymous
with cutting-edge beauty solutions and creativity without limits,
pushing the boundaries of innovation year after year.
Today, Sally Hansen is committed to creating hardworking beauty
products and making salon-quality results available to everyone
at-home. With a rich heritage of innovation and a dedication to
customer satisfaction, the brand's mission is to make self-care a
state-of-mind and empower individuals with the confidence to
express their unique beauty. Learn more at sallyhansen.com or
Instagram
ABOUT “BEETLEJUICE BEETLEJUICE”
Beetlejuice is back! Oscar-nominated, singular creative
visionary Tim Burton and Oscar nominee and star Michael Keaton
reunite for “Beetlejuice Beetlejuice,” the long-awaited sequel to
Burton’s award-winning Beetlejuice. Keaton returns to his iconic
role alongside Oscar nominee Winona Ryder as Lydia Deetz and
two-time Emmy winner Catherine O’Hara as Delia Deetz, with new cast
members Justin Theroux, Monica Bellucci, Arthur Conti in his
feature film debut, with Emmy nominee Jenna Ortega as Lydia’s
daughter, Astrid, and Oscar nominee Willem Dafoe.
After an unexpected family tragedy, three generations of the
Deetz family return home to Winter River. Still haunted by
Beetlejuice, Lydia's life is turned upside down when her rebellious
teenage daughter, Astrid, discovers the mysterious model of the
town in the attic and the portal to the Afterlife is accidentally
opened. With trouble brewing in both realms, it's only a matter of
time until someone says Beetlejuice's name three times and the
mischievous demon returns to unleash his very own brand of
mayhem.
Burton, a genre unto himself, directs from a screenplay by
Alfred Gough & Miles Millar, story by Gough & Millar and
Seth Grahame-Smith, based on characters created by Michael McDowell
& Larry Wilson. The film’s producers are Marc Toberoff, Dede
Gardner, Jeremy Kleiner, Tommy Harper and Burton, with Sara
Desmond, Katterli Frauenfelder, Gough, Millar, Brad Pitt, Larry
Wilson, Laurence Senelick, Pete Chiappetta, Andrew Lary, Anthony
Tittanegro, Grahame-Smith and David Katzenberg executive
producing.
A Warner Bros. Pictures presentation, “Beetlejuice Beetlejuice”
will be released only in theaters and IMAX on September 6, 2024
nationwide, and internationally beginning 4 September 2024. It will
be distributed worldwide by Warner Bros. Pictures.
ABOUT WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS
Warner Bros. Discovery Global Consumer Products (WBDGCP),
part of Warner Bros. Discovery Global Brands, Franchises, and
Experiences, extends the company’s powerful portfolio of
entertainment brands and franchises into the lives of fans around
the world. WBDGCP partners with best-in-class licensees globally on
award-winning toy, fashion, home décor and publishing programs
inspired by the biggest franchises from Warner Bros.’ film,
television, animation, and games studios, HBO, Discovery, DC,
Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With
innovative global licensing and merchandising programs, retail
initiatives, and promotional partnerships, WBDGCP is one of the
leading licensing and retail merchandising organizations in the
world.
ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. Coty serves
consumers around the world, selling prestige and mass market
products in more than 130 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to making a positive
impact on the planet. Learn more at coty.com or on LinkedIn and
Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20240805145351/en/
Genesis Bazo / gbazo@hellommc.com
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