Orveda, the award-winning French biotech skincare brand, is
delighted to announce the opening of its first flagship boutique in
the United States, La Maison Orveda New York City. This new Upper
East Side location will serve as a hub, where luxury and art blend
seamlessly, offering guests an exclusive immersion into the Orveda
universe.
A haven of relaxation nestled in the heart of Manhattan, La
Maison reflects Orveda's spirit, meeting the needs of New Yorkers
who seek a moment of well-being. It provides the most effective
products that harness cutting-edge science with highly concentrated
yet gentle formulas, “Working with your skin, not against it™”.
The stand-alone spa and boutique will showcase the best of the
French brand’s world-renowned facials, skincare, and high-end
fragrances with the newly launched INFINIMENT COTY PARIS
collection.
INFINIMENT COTY PARIS will be to fragrance what Orveda is to
skincare: high end luxury, coupled with the latest innovations.
Merging the Past and Future in Architecture
Both Orveda’s Maisons feature a signature whimsical and
distinguished design. The first Maison Orveda, which opened less
than a year ago in the French Concession neighborhood of Shanghai,
paid tribute to traditional Chinese architecture while
incorporating iconic French design elements.
La Maison Orveda NYC combines historic architectural details
with futuristic scientific innovations. Every detail of the space
and material, meticulously selected by CEO Nicolas Vu, pays homage
to NYC’s minimalist and elegant design.
This 150 square foot boutique is a true temple of modern luxury,
embodying the spirit and French Art de Vivre of La Maison Orveda.
It offers a perfect blend of advanced skincare, exquisite
fragrances, and curated art.
The signature facials are performed in three treatment rooms,
where the decor sets the stage for total relaxation, providing an
immediate sense of calm and serenity.
Additionally, a dedicated event room will host masterclasses,
scientific talks, art exhibitions, and many other interactive
experiences on a rotating basis. Each visit will be a delightful
surprise for guests, encouraging regular returns.
The two-story boutique also displays a lounge area, a product
space, and an immersive room dedicated to Infiniment Coty Paris
fragrances, offering a luxurious escape for self-care
INFINIMENT COTY PARIS heralds a new era in perfumery.
Behind the brand, two creators – Sue Nabi and Nicolas Vu – share
a passion for the world of beauty.
Enriched by Coty's exceptional heritage yet boldly envisioning
the future, the brand blends art, science, and emotion in a
collection of 14 creations.
Each creation reveals authentic personal olfactory signatures
with an evocative name conceived as personal messages whose values
might resonate with us all.
The language of INFINIMENT COTY PARIS speaks of an "augmented"
nature, elevated by the finest perfumery ingredients and
cutting-edge science. To eloquently convey their message, the
ultra-concentrated compositions incorporate an innovation that
preserves and enhances the power and evocative charm of the
fragrance for up to 30 hours.
Created and designed by Nicolas, the bottle stands as an ode to
minimalism.
Each bottle is made to be stacked and assembled with the next,
thereby contributing to the birth of an art piece.
In collaboration with the 1-54 Contemporary African Art Fair,
the brand invited artists to freely interpret each fragrance.
Isabelle D and Evans Mbugua revisited Matin de Jade and Atomes
Crochus into art pieces that are exclusively displayed at Maison
Orveda New York.
Orveda's first flagship store in the US Market
The United States has become Orveda leading global market since
the creation of the brand in 2017. Last year, Orveda experienced a
notable +54% sales increase across existing retail locations,
underscoring strong consumer demand and sustained growth.
Orveda is currently available in select Saks Fifth Avenue
locations. As part of Orveda's ongoing expansion strategy, the
brand has plans to increase its footprint in the U.S. market this
fall with new retail partnerships with Cos Bar and Nordstrom.
Additionally, the brand’s latest product innovation, The
Omnipotent Concentrate, launched in September 2023, has already
earned six national awards, reinforcing Orveda’s commitment to
excellence and innovation in skincare.
This growth and recognition reflect Orveda’s continued
dedication to providing high-performance, science-driven skincare
solutions that deliver exceptional results.
ABOUT ORVEDA
Awarded with the most prestigious beauty awards and recommended
by surgeons and aesthetic doctors for pre- and post-procedure care,
Orveda is a premium skincare brand that redefines skincare with its
highly concentrated active ingredients through
biotechnology—working with your skin, not against it. Orveda pushes
the boundaries of traditional cosmetics, setting a benchmark for
clean, green, and vegan skincare. Founded by beauty visionaries
Nicolas Vu and Sue Nabi, and under license with Coty since 2021,
Orveda reconciles the wisdom of ancient medicine with the virtues
of futuristic science.
ABOUT INFINIMENT COTY PARIS
Co-founded by Sue Nabi and Nicolas Vu, INFINIMENT COTY PARIS,
heralds a new era in perfumery through a collection of 14 creations
blending Coty’s exceptional heritage with bold future visions. Just
as Orveda revolutionized skincare with its commitment to high-end
luxury and innovation, INFINIMENT COTY PARIS aims to do the same
for fragrance. A harmonious meeting of nature and science, with
innovation serving as a bridge between the two is the strong value
shared by the two brands.
An immersive room within La Maison Orveda NYC is dedicated to
these luxurious scents, offering a unique sensory escape for
guests.
ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. Coty serves
consumers around the world, selling prestige and mass market
products in more than 130 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to making a positive
impact on the planet. Learn more at coty.com or on LinkedIn and
Instagram.
LA MAISON ORVEDA NEW-YORK - Facial SPA 1020 Madison
Avenue New York NY 10075 Orveda.com @OrvedaSkincare
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version on businesswire.com: https://www.businesswire.com/news/home/20240912221285/en/
For more information, please contact: Stephanie Taylor
Stephanie_Taylor@cotyinc.com
Coty (NYSE:COTY)
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