The brand's partnership with television's biggest night kicks
off the next chapter for Johnnie
Walker as it embarks on a new era of cultural
collaborations, redefining expectations and occasions for Scotch
whisky enjoyment
NEW
YORK, Sept. 6, 2024 /PRNewswire/ -- Johnnie Walker, the world's number one blended
Scotch whisky, is embarking on a groundbreaking series of
partnerships to inspire a new generation of whisky drinkers and
expand its impact across spheres within modern luxury culture.
Kicking off Johnnie Walker Blue Label experiences as the Official
Spirits Partner of the 76th Emmy® Awards, the brand
is setting the stage for dynamic collaborations across culinary
arts, entertainment and fashion with more to be announced later
this fall.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9287651-johnnie-walker-blue-label-ebon-moss-bachrach-courtney-storer-charles-joly/
"Johnnie Walker is an iconic
brand known for bringing its bold, progressive spirit to life's
biggest moments and as we look to take the brand into the future,
we're honored to work with like-minded partners who also shape
culture through their respective crafts," says Josh Dean, Vice President of Johnnie Walker at Diageo North America.
"Starting with this year's Emmys®, our partnerships will
redefine whisky occasions and reintroduce Johnnie Walker Blue Label
not only as a staple for momentous milestones, but also its role in
everyday celebrations for those who appreciate fresh, uniquely
luxurious and memorable experiences."
In collaboration with 2023 Emmy-winning actor and current Emmy
nominee Ebon Moss-Bachrach, renowned chef and culinary producer
Courtney Storer, and Diageo Reserve
World Class award-winning mixologist Charles Joly, Johnnie
Walker toasts this year's outstanding moments in television
with bespoke Blue Label cocktail pairings. The talented trio
challenges traditional whisky tropes to reveal hidden flavors in
Blue Label to enhance dining occasions with unexpected modern
sophistication.
"I'm thrilled to share my love for food and whisky by partnering
with Johnnie Walker and having the
opportunity to work with Courtney
Storer again, alongside Charles
Joly to help bring their incredible craftsmanship to fans
across the country," says Ebon Moss-Bachrach. "We've developed
three delicious pairings that demonstrate our passion for flavor
exploration while integrating Johnnie Walker Blue Label in ways you
might not expect. It's been a fun and creative journey that I can't
wait for people to try."
Courtney Storer's culinary
expertise combined with Ebon Moss-Bachrach's favorite American
handheld bites results in three unique and unexpected pairings.
Each recipe complements the signature 76th
Emmy® Awards cocktails that will be featured at
celebrations and surrounding events throughout the season:
- Caramelized Onion Burger - a high-brow twist on an
indulgent late-night favorite, combines complex flavors of onions
caramelized in Johnnie Walker Blue Label alongside sharp white
cheddar cheese and aioli
Paired with Elegance In Motion - a reimagined
Whisky Sour with a hint of fizz
- Steak Frites Bite - a modern take on a restaurant
classic, a handheld hanger steak bite atop a crispy potato paired
with a rich Johnnie Walker Blue Label Au Poivre sauce
Paired with Dressed For Success - an elevated
twist on a Rob Roy
- Chicago-Style Burger - a smash burger riff on the
classic Chicago hot dog, a double
patty is finished in a splash of Johnnie Walker Blue Label layered
on a poppy seed brioche bun topped with onion, pickles and sport
peppers
Paired with Lights, Coffee, Action! - a
frozen coffee that playfully takes the popular Espresso Martini to
a whole new level
"I love using Johnnie Walker Blue Label to complement and
inspire dishes that create an exceptional culinary experience
because of its depth of character achieved by blending rare and
perfectly aged whiskies," says Courtney
Storer. "Our goal was to highlight the subtle nuances in
Blue Label and offer a journey of flavor for fans tuning in to the
Emmy® Awards at home or seeking inspiration when
ordering Blue Label while dining out."
Following the 76th Emmy® Awards, the brand is
inviting fans 21+ to experience this culinary combination by
exploring the 'Blue List' by Johnnie
Walker – a curated selection of bars and restaurants
nationwide where they can enjoy Johnnie Walker Blue Label cocktails
and pairings inspired by Ebon Moss-Bachrach and Courtney Storer's recipes. The list encourages
foodies and cocktail enthusiasts to uncork Blue in California, New
York, Miami and
Chicago.
Stay updated on Johnnie Walker's
latest news and the 'Blue List' by following @JohnnieWalkerUS.
Celebrate television's brightest stars during the 76th
Emmy® Awards, airing live coast to coast from the
Peacock Theater at L.A. LIVE in Los
Angeles on Sunday, September
15, (8:00-11:00 p.m. EDT /
5:00-8:00 p.m. PDT) on ABC and
streaming next day on Hulu.
ABOUT JOHNNIE WALKER
Johnnie Walker is the
world's number one Scotch Whisky brand, enjoyed by people in over
180 countries around the world. Since the time of its founder,
John Walker, those who blend its
whiskies have pursued flavor and quality above else.
Six generations of skilled Master Blenders have pioneered and
crafted bold new flavors that have transformed a small Scottish
grocery store business, founded in 1820, into an international
whisky business selling stylish, authentic, and iconic blends.
Today's range of award-winning whiskies includes Johnnie Walker
Red Label, Black Label, Double Black, Green Label, Johnnie Walker
High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years
and Blue Label. Together they account for nearly 19 million cases
sold annually (IWSR, 2019), making Johnnie
Walker the most popular Scotch Whisky brand in the
world.
ABOUT DIAGEO NORTH
AMERICA
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's
global responsible drinking resource, www.DRINKiQ.com,
for information, initiatives, and ways to share best practice.
Follow
at Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
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SOURCE Diageo North America