New Specialty Home Fragrance Line, Club92, Launches at Dollar General
18 Enero 2024 - 5:55AM
Business Wire
Slatkin + Co’s new line of accessible luxury
home fragrance created by “the King of Home Fragrance” Harry
Slatkin, debuts exclusively at Dollar General
Slatkin + Co., the global expert in home fragrance, has launched
Club92, a new sensory experience for the home created exclusively
for Dollar General (NYSE: DG). This curated collection of scents
was designed to speak directly to the Dollar General customer’s
unique home fragrance preferences and desires using the best
available ingredients, resulting in a collection of elevated
everyday fragrances with a scent for everyone.
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Now available at DG’s approximately
20,000 locations in 48 states, the Club92 home fragrance product
line includes scented candles, wax melts and reed diffusers in six
truly transportive core fragrances. (Photo: Business Wire)
“When creating Club92, I wanted to provide a new, high quality
home fragrance experience to the Dollar General consumer,” said
Harry Slatkin, founder and CEO of Slatkin + Co. “I spent years
dedicated to perfecting the Club92 brand. From using only the
finest essential oils, to constructing each fragrance, to designing
a custom glass candle vessel, to tirelessly burn-testing the final
product until it met my standards, our efforts have resulted in a
product line of the utmost quality at Dollar General’s everyday low
prices. We are thrilled to offer the DG consumer the opportunity to
elevate their surroundings everyday while staying within their
budget!”
This initial Club92 collection launch includes the following
assortment of truly transportive core fragrances:
Very Vanilla Cupcake: Delectable and sweet, with notes of
whipped buttercream and baked yellow cake for a delightful take on
vanilla. Crisp Apple: This crisp, fruity fragrance is
composed of tart apple, succulent peach and dewy greens.
Fresh Cotton Skies: Cotton flower is layered with
cozy cashmere and white woods for a fresh everyday scent. Mango
Key Lime: With this expertly designed fragrance, ripe mango,
Florida key lime, and pink pineapple combine to transport you to an
island vacation. Jasmine Blossom: Fill your home with a
gorgeous bouquet of Jasmine, tropical plumeria and sandalwood.
Eucalyptus Mint: An invigorating combination of garden mint
muddled with eucalyptus and cactus water.
"We're excited to have partnered with Harry Slatkin, the most
recognized home fragrance expert, to provide our customer with a
new assortment of fragrances that are sure to delight them,” said
Reagan Stotz, senior buyer at Dollar General.
Now available at DG’s approximately 20,000 locations in 48
states, the Club92 home fragrance product line includes scented
candles, wax melts and reed diffusers with retail prices ranging
from $3.00 to $8.00. For more information about Club92 and to
explore the full range of products, please visit
dollargeneral.com/dg/club-92. Home fragrance enthusiasts can locate
the Dollar General store nearest them on the DG website or within
the myDG app.
About Slatkin + Co. Slatkin + Co was founded in 1992 by
Harry Slatkin to shake-up the fragrance industry by making
high-quality Home Fragrance products available to a wide range of
consumers. As Slatkin + Co became known for its own award-winning
scents, its founder was simultaneously instrumental in the launch
of successful Home Fragrance collections for over 150 luxury brands
including Ralph Lauren, Christian Dior, and Vera Wang. After the
company was purchased by Limited Brands in 2005, Slatkin took over
the home fragrance division for Bath and Body Works. In 2017, after
leaving Limited Brands, Slatkin launched a new brand of Home
Fragrance - HomeWorx - and made it QVC’s #1 home fragrance brand.
From there, Slatkin took true aim at the mass market with his
Scentworx assortment of home fragrance at Kohl’s. Today, Slatkin +
Co products can be found at Ulta, Macy’s Nordstrom Rack, Home
Depot, Kohl’s, Dollar General and independent e-commerce.
About Dollar General Dollar General Corporation (NYSE:
DG) is proud to serve as America’s neighborhood general store.
Founded in 1939, Dollar General lives its mission of Serving Others
every day by providing access to affordable products and services
for its customers, career opportunities for its employees, and
literacy and education support for its hometown communities. As of
November 3, 2023, the Company’s 19,726 Dollar General, DG Market,
DGX and pOpshelf stores across the United States and Mi Súper
Dollar General stores in Mexico provide everyday essentials
including food, health and wellness products, cleaning and laundry
supplies, self-care and beauty items, and seasonal décor from our
high-quality private brands alongside many of the world’s most
trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills,
Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble
and Unilever.
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