Discover e.l.f.ecto! e.l.f. Cosmetics Launches in Sephora Mexico
09 Octubre 2024 - 10:00AM
Business Wire
Introducing e.l.f. Cosmetics to Mexico – the
Best of Beauty for Every Eye, Lip and Face
e.l.f. Cosmetics (NYSE: ELF) expands into Mexico this October,
marking its first time in Sephora anywhere. From the early explorer
to the trend-obsessed beauty enthusiast, e.l.f. Cosmetics creates
premium beauty experiences at extraordinary prices for every eye,
lip and face.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241009370612/en/
e.l.f. Cosmetics launches in Sephora
Mexico in-store and online, democratizing access to “Holy Grails”
at extraordinary prices. (Photo: Business Wire)
Starting Wednesday, October 9, 2024, e.l.f. Cosmetics will be
taking over Sephora Mexico in-store and online, democratizing
access to holy grails at mic-drop prices. e.l.f.’s premium-quality
products empower the community to express their truest (s)e.l.f.
without compromise. e.l.f. offers products that are e.l.f. clean,
vegan, double certified cruelty-free with Leaping Bunny and PETA,
and Fair Trade CertifiedTM.
“We listen when our community speaks, and we heard you loud and
clear Mexico! This partnership between e.l.f. Cosmetics and Sephora
Mexico is a milestone moment for both companies and we couldn’t be
more excited to join forces in a market with incredible
opportunity. Sephora’s knack for curating exceptional brands and
creating captivating shopping experiences aligns with our mission
to disrupt norms through inclusivity, and to bring premium quality
products to our community at an exceptional value.” said Jennie
Laar, Senior Vice President, Chief Commercial Officer, e.l.f.
Beauty.
e.l.f. welcomes Sephora Mexico shoppers into its world with a
snapshot of its most viral Holy Grails coming soon to dozens of
Sephora Mexico location this month:
- Power Grip Primer: The #1 primer in the U.S. is here to
stay. Its sticky-as-e.l.f. gel formula preps skin, grips makeup in
place and gives you a smooth, dewy finish that lasts all day. Ideal
for all skin types, this primer is the OG you need in your
kit.
- Power Grip Primer + 4% Niacinamide: Get the same
makeup-gripping power of the OG Power Grip Primer with a boost of
brightening niacinamide. The sticky gel formula locks down your
look while helping to brighten and even the look of skin.
- Power Grip Dewy Setting Spray: Shake up the way you set
your makeup! This bi-phase setting spray combines a makeup-gripping
water phase with a moisturizing oil phase to leave your skin with a
hydrated finish. Shake to activate the power of both phases for
dewy, long-lasting looks. Infused with 5% aloe, hyaluronic acid,
squalane and green tea seed oil.
- Halo Glow Liquid Filter: Give skin a soft-focus social
filter effect IRL with the fan-fave glow booster, available in 11
flexible shades that work across all skin tones.
- Halo Glow Contour Beauty Wand: Sculpt and contour your
complexion like an e.l.f.ing pro with this cushion-tip liquid
contour wand. The lightweight, buildable formula effortlessly
blends into skin, adding natural-looking definition. Available in
four shades.
- Halo Glow Highlight Beauty Wand: Illuminate the high
points of your face with this cushion-tip highlighter wand packed
with micro-pearl pigment for major glow. The lightweight formula
blends seamlessly into the skin, creating a radiant,
lit-from-within look. Available in three shades.
- Halo Glow Blush Beauty Wand: Give your cheeks a radiant
flush with this cushion-tip liquid blush wand. Packed with
micro-pearl pigment for major glow, its lightweight, buildable
formula blends easily into the skin. Available in six shades.
- Glow Reviver Lip Oil: Drench lips in an addictive sheer
wash of ultra-glossy color with this revitalizing lip oil. The XXL,
ultra-plush applicator slicks on a nourishing formula that looks
and feels e.l.f.ing gorgeous. Available in seven shades.
- Lash XTNDR Mascara: Get lash extension hype with only a
swipe. Buildable tubing technology takes your lashes to xtreme
lengths with a clump-, flake- and smudge-resistant formula. The
flexible, tapered brush separates and defines lashes. Available in
two shades.
- Hydrating Camo Concealer: Camouflage dark circles and
discoloration with a hydrating, satin finish using this holy-grail,
high-pigment concealer. The oversized applicator sculpts and
highlights. Available in 10 shades.
This October, give your skin the glow up it deserves and
discover why e.l.f. Cosmetics is the No. 1 favorite cosmetic brand
among teens* and No. 2 ranked mass color brand in the U.S.!**
Find these and other products at all Sephora Mexico stores and
sephora.com.mx.
*Source: Piper Sandler, 47th Semi-Annual Taking Stock with Teens
Survey, Spring 2024 **Source: Nielsen xAOC latest 24 weeks ending
6/15/2024, color cosmetics category
About e.l.f. Cosmetics
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is
e.l.f.ing possible. We are a different kind of company that
disrupts norms, shapes culture and connects communities through
positivity, inclusivity and accessibility. e.l.f. Cosmetics, our
global flagship brand, makes the best of beauty accessible to every
eye, lip and face by bringing together the best of beauty, culture
and entertainment. Our superpower is delivering universally
appealing, premium quality products at accessible prices that are
e.l.f. clean, vegan, double certified cruelty-free with Leaping
Bunny and PETA, and Fair Trade CertifiedTM.
Learn more at www.elfcosmetics.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241009370612/en/
CorpComms@elfbeauty.com
e l f Beauty (NYSE:ELF)
Gráfica de Acción Histórica
De Oct 2024 a Nov 2024
e l f Beauty (NYSE:ELF)
Gráfica de Acción Histórica
De Nov 2023 a Nov 2024
