Company signs a record 154,000 rooms in 2024,
positioning Hilton for continued strong growth with momentum across
all categories
In a year in which Hilton announced new strategic partnerships
and acquisitions and accelerated hotel development worldwide, the
company set historic records for growth. Hilton added 973 hotels
and nearly 100,000 rooms in 2024, the single biggest increase in
rooms in Hilton’s more than 100-year history, achieving net unit
growth of 7.3%.
Hilton also strengthened its development pipeline, signing more
than 1,430 hotels representing 154,000 rooms in 2024. The company’s
pipeline now stands at roughly 3,600 hotels totaling more than
498,500 rooms, a year-over-year increase of 8% in pipeline
rooms.
In 2024, construction started on 88,500 rooms, excluding
acquisitions and partnerships, the highest level of construction
starts in Hilton’s history. Hilton continues to have more new rooms
under construction than any other hotel company with approximately
one in every five hotel rooms under construction globally slated to
join the company’s portfolio.
“We’re incredibly proud of our growth last year, driven by the
performance of our brands and our team’s commitment to delivering
the very best stays for our guests and impressive returns for
owners,” said Chris Nassetta, president and CEO, Hilton. “Given the
strength of our commercial engines, family of brands, and global
network, we continue to feel good about our growth this year. Our
development pipeline and construction starts are strengthening
around the world, and demand for travel remains strong, leading to
increased confidence in our expectations for net unit growth of
6-7% in 2025.”
Hilton’s growth has been bolstered by a number of global
milestones, meeting guest demand in new locations and market
segments for Hilton.
- Lifestyle brands Graduate by Hilton and NoMad joined Hilton’s
portfolio in spring 2024, expanding Hilton’s new development
opportunities in university communities and growing luxury markets
around the world.
- The launch of an exclusive partnership with Small Luxury Hotels
of the World (SLH) added hundreds of independently minded luxury
hotels to Hilton’s luxury portfolio, which continues to be anchored
by the Waldorf Astoria Hotels & Resorts, Conrad Hotels &
Resorts, LXR Hotels & Resorts and Signia by Hilton brands. With
more than 500 hotels worldwide, Hilton’s luxury portfolio is now
one of the largest in the industry with additional marquee openings
slated for this year to include Waldorf Astoria New York, Waldorf
Astoria Costa Rica Punta Cacique, Waldorf Astoria Shanghai Qiantan,
Waldorf Astoria Osaka, Waldorf Astoria Morocco Rabat Sale, Conrad
Hamburg, Conrad Athens and Signia by Hilton Amman.
- Spark by Hilton, which continues to define the premium economy
segment, opened its first hotel in September 2023 and has now
surpassed 100 trading hotels, including locations in the UK, Canada
and Austria, with plans to further expand the brand in new markets
around the world.
- Long-stay brand LivSmart Studios by Hilton, launched in 2023,
expects to open its first hotel this summer in Kokomo, Indiana,
with hundreds more in various stages of negotiation.
“Our diversified and strategic approach to development continues
to generate robust growth, bringing us closer to our goal of
serving any guest, for any stay occasion, anywhere in the world,”
said Kevin Jacobs, CFO and president, global development, Hilton.
“Signings and construction starts increased meaningfully in 2024,
giving us great momentum heading into the new year. With
approximately half a million rooms in our development pipeline,
coupled with favorable supply and demand fundamentals more broadly
and a growing global middle class, we’re confident in our ability
to deliver sustained growth in 2025 and beyond.”
Hilton has more than 8,400 properties trading worldwide. The
company debuted its brands in several new markets in 2024,
including Paraguay, Nepal and Bonaire, bringing the total number of
countries and territories where Hilton operates to 140. Hilton also
welcomed more than 224 million guests to its properties last year,
more than any year in its history.
More information on the latest exciting openings slated across
Hilton’s global network in 2025 is available here.
Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. These statements include, but are not limited to,
statements related to our expectations regarding the performance of
our business, future financial results, liquidity and capital
resources and other non-historical statements. In some cases, you
can identify these forward-looking statements by the use of words
such as "outlook," "believes," "expects," "forecasts," "potential,"
"continues," "may," "will," "should," "could," "seeks," "projects,"
"predicts," "intends," "plans," "estimates," "anticipates" or the
negative version of these words or other comparable words. Such
forward-looking statements are subject to various risks and
uncertainties including, among others, risks inherent to the
hospitality industry; macroeconomic factors beyond our control,
such as inflation, changes in interest rates, challenges due to
labor shortages or disputes and supply chain disruptions; the loss
of key senior management personnel; competition for hotel guests
and management and franchise contracts; risks related to doing
business with third-party hotel owners; performance of our
information technology systems; growth of reservation channels
outside of our system; risks of doing business outside of the U.S.;
risks associated with conflicts in Eastern Europe and the Middle
East and other geopolitical events; and our indebtedness.
Additional factors that could cause our results to differ
materially from those described in the forward-looking statements
can be found under the section entitled "Part I—Item 1A. Risk
Factors" of our Annual Report on Form 10-K for the fiscal year
ended December 31, 2023, which is filed with the Securities and
Exchange Commission (the "SEC") and is accessible on the SEC's
website at www.sec.gov. Accordingly, there are or will be important
factors that could cause actual outcomes or results to differ
materially from those indicated in these statements. These factors
should not be construed as exhaustive and should be read in
conjunction with the other cautionary statements that are included
in this press release and in our filings with the SEC. We undertake
no obligation to publicly update or review any forward-looking
statement, whether as a result of new information, future
developments or otherwise, except as required by law.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with
a portfolio of 24 world-class brands comprising more than 8,400
properties and over 1.25 million rooms, in 140 countries and
territories. Dedicated to fulfilling its founding vision to fill
the earth with the light and warmth of hospitality, Hilton has
welcomed over 3 billion guests in its more than 100-year history,
was named the No.1 World's Best Workplace by Great Place to Work
and Fortune and has been recognized as a global leader on the Dow
Jones Sustainability Indices. Hilton has introduced
industry-leading technology enhancements to improve the guest
experience, including Digital Key Share, automated complimentary
room upgrades and the ability to book confirmed connecting rooms.
Through the award-winning guest loyalty program Hilton Honors, the
more than 200 million Hilton Honors members who book directly with
Hilton can earn Points for hotel stays and experiences money can't
buy. With the free Hilton Honors app, guests can book their stay,
select their room, check in, unlock their door with a Digital Key
and check out, all from their smartphone. Visit stories.hilton.com
for more information, and connect with Hilton on Facebook, X,
LinkedIn, Instagram and YouTube.
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version on businesswire.com: https://www.businesswire.com/news/home/20250127975198/en/
Jake Woodley Hilton jake.woodley@hilton.com
Hilton Worldwide (NYSE:HLT)
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Hilton Worldwide (NYSE:HLT)
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