HERSHEY'S OAT MADE is the first vegan
chocolate to be introduced in Canada by the iconic chocolate brand
TORONTO, Sept. 26,
2023 /CNW/ - Today Hershey Canada announced the
launch of its first-ever plant-based chocolate, HERSHEY'S OAT
MADE. The bars, which will be available in two delicious
flavours - Creamy and Almond & Sea Salt - offer all of
HERSHEY'S iconic, smooth and creamy taste in a completely vegan
format.
"HERSHEY'S OAT MADE bars are everything you love about milk
chocolate…except the milk," said Carly Cowman, Brand Manager,
Hershey Canada. "Our product development team did an unbelievable
job at delivering the smooth and creamy texture that we know
Canadians love and expect from HERSHEY'S in our first-ever
plant-based bar."
Made using oat flour in lieu of dairy, HERSHEY'S OAT MADE bars
are 100% vegan, non-GMO Project Verified & have no artificial
flavours.
"The plant-based category continues to see incredible growth,
and today, one in four Canadians are actively seeking more
plant-based options in their diets," said Cowman. "Whether you're a
vegan or vegetarian, or simply looking for more choice in the
chocolate aisle, HERSHEY'S OAT MADE bars offer an amazing and
delicious alternative that don't compromise on flavour."
The bars are now available in the confectionary aisle in major
grocery retailers across Canada.
About Hershey Canada
Inc.
Hershey Canada Inc. is a wholly owned subsidiary of The Hershey
Company (NYSE: HSY) and distributes and sells leading
confectionery, snack, refreshment and grocery products across
Canada. Top brands include:
REESE'S, HERSHEY'S, TWIZZLERS, OH HENRY!, JOLLY RANCHER and
CHIPITS,
SOURCE Hershey Canada