HERSHEY,
Pa., Nov. 8, 2024 /PRNewswire/ -- The Hershey
Company (NYSE: HSY) today announced it has acquired Sour Strips, a
fast-growing sour candy brand with a powerful social media
presence. Sour Strips' "sour candy that doesn't suck" enhances
Hershey's presence in the category
and expands its reach to new consumers for more snacking
occasions.
Founded in 2019 by social media personality Maxx Chewning, Sour Strips set out to invigorate
the sour candy category with a distinctive product that combines
shockingly sour flavors with innovative branding to elevate the
candy experience. Chewning will continue to lead marketing and
innovation efforts for the brand.
"The acquisition of Sour Strips expands Hershey's offerings within our growing sweets
portfolio with a product that is beloved by consumers," said
Mike Del Pozzo, President, U.S.
Confection, The Hershey Company. "We're energized to welcome Maxx
and the Sour Strips team to Hershey as we relentlessly accelerate our
growth in sweets."
"Our partnership with The Hershey Company represents a
significant step in our mission to innovate and set new standards
within the Confection category," said Maxx
Chewning, Founder of Sour Strips. "Hershey's exceptional track record making
iconic brands worldwide aligns perfectly with our vision for Sour
Strips. Together with Hershey, our
team is excited to continue delivering extraordinary experiences to
candy enthusiasts around the globe."
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks
company known for making more moments of goodness through its
iconic brands, remarkable people and enduring commitment to doing
the right thing for its people, planet, and communities.
Hershey has more than 20,000
employees in the U.S. and worldwide who work daily to deliver
delicious, high-quality products. The company has more than 90
brand names in approximately 80 countries that drive more
than $11.2 billion in annual revenues,
including Hershey's, Reese's, Kisses,
Kit Kat®, Jolly Rancher, Twizzlers and Ice
Breakers, and salty snacks
including SkinnyPop, Pirate's Booty and Dot's
Homestyle Pretzels.
For over 130 years, Hershey has
been committed to operating fairly, ethically and sustainably. The
candy and snack maker's founder, Milton Hershey,
created Milton Hershey School in 1909, and since then,
the company has focused on helping children succeed through
equitable access to education.
To learn more visit www.thehersheycompany.com.
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SOURCE The Hershey Company