Huge Launches Culture Decoder, a Comprehensive Tool for Analyzing Cultural Data
05 Febrero 2024 - 7:00AM
Huge, the creative consultancy under Interpublic Group (NYSE: IPG),
announced the launch of Culture Decoder - an AI-powered tool that
helps brands better understand the cultural trends most important
to their customers. By analyzing billions of data points, the
proprietary tool assesses trend relevance for target customer
groups; calculates the size, sentiment, and momentum of each trend;
and provides actionable and data-driven recommendations to help
brands drive engagement.
“For years, brands have struggled to stay relevant and authentic
in their attempts to keep up with what is important to their
customers,” said Global Chief Executive Officer, Lisa De Bonis.
“With Culture Decoder’s unique insights, brands will not only form
a deeper understanding of their existing customer base, but they
will also find it easier to connect with new audiences as
well.”
Unparalleled, data-backed insights
Beginning today, brands in the automotive, banking, financial
services, insurance, and retail industries can leverage Culture
Decoder to develop insights into five key metrics:
- Customer Fit: The significance or relevance of
a trend within a target audience.
- Momentum: The past and predicted momentum of a
trend.
- Size: The approximate number of content
entries related to a specific trend.
- Sentiment: The emotional tone surrounding a
trend.
- Strategy: Huge’s strategic guidance on whether
the brand should act, explore, watch or ignore the trend.
The tool also provides users with the context and reasons trends
matter within an industry, as well as the relationship seen between
them.
Culture Decoder is launching in the United States and United
Kingdom. Additional countries and industries will be included in
future iterations of the tool. In the meantime, companies from
other industries and regions are still able to use Culture Decoder
to inform new products and services, develop awareness of trends in
adjacent industries, and ensure alignment with relevant general
consumer trends.
Satiating the industry’s need for a comprehensive
tool
“When creating relevant and personalized experiences, companies
often claim they already know their customers well enough to
accomplish this goal, “ wrote Brendan Witcher, VP, Analyst, in
Forrester’s June 2022 report, Conditional Love: What It Really
Takes To Keep Customers Faithful. “But too often they use the same
list of banal customer data categories to get equally banal
business results. The outcome: They don’t understand the required
“conditions” to win and retain a customer’s love of the brand — and
that customer’s initial and ongoing business.”
With the launch of Culture Decoder, brands no longer have to be
limited by the costly, time consuming, and incomplete data tools
that have hindered them from true customer connection in the past.
Culture Decoder can offer them the fully comprehensive insights
they need to make more timely, informed decisions that drive
loyalty and growth.
Join the conversation
You can learn more about Culture Decoder’s extraordinary reach,
as well as sign up for a demo, receive a free trial, or purchase an
annual subscription here.
# # #
About InterpublicInterpublic (NYSE: IPG) (www.interpublic.com)
is a values-based, data-fueled, and creatively-driven provider of
marketing solutions. Home to some of the world’s best-known and
most innovative communications specialists, IPG global brands
include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative,
IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann,
Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM,
Weber Shandwick and more. IPG is an S&P 500 company with total
revenue of $10.93 billion in 2022.
About HugeHuge is a creative consultancy powered by human and AI
collaboration. We partner with the world’s most ambitious brands to
Make Huge Moves, to deliver growth across brand and customer
experience, business consulting, technology advisory, high-value
audience analysis, product innovation. At the heart of our approach
sits our proprietary, AI-powered Living Intelligence Value Engine
(LIVE) to help our clients identify hidden opportunities,
accelerate growth, outmaneuver competitors, and remain
hyper-relevant in culture. Founded in 1999 in Brooklyn, Huge has
nearly 1,000 employees working across North America, Europe, Asia,
and Latin America. The consultancy is part of the Interpublic Group
of Companies. For more information, visit www.hugeinc.com.
# # #
Contact InformationDe'Andra Roberts (Huge)
droberts@hugeinc.com
Tom Cunningham (IPG) (212) 704-1326
Interpublic Group of Com... (NYSE:IPG)
Gráfica de Acción Histórica
De May 2024 a Jun 2024
Interpublic Group of Com... (NYSE:IPG)
Gráfica de Acción Histórica
De Jun 2023 a Jun 2024