Interpublic Group (NYSE: IPG) announced today that
Kristen Cavallo will be retiring as Global CEO of MullenLowe
this spring and will remain available to the company in
an advisory capacity until 2025. Cavallo announced that her next
move will include applying her deep and varied communications
experience to political and societal causes.
A strategist turned CEO, Cavallo is recognized for crafting
strategies and competitive positionings that result
in business growth. While awarded in her career for
her client work, she is also known for caring deeply for the
agencies and the people she works with and leads.
In 2022, Cavallo was named Global CEO of international creative
network MullenLowe. Since then, she’s overseen key new
business wins and further diversified the leadership teams and
workforce of the global network. In 2023, six MullenLowe
agencies won “Agency of the Year” honors in their respective
international markets, three additional female CEOs were appointed
in key markets, and the global MullenLowe brand re-positioning was
recognized as one of the top rebrands of the year by Ad Age.
Prior to her role at MullenLowe, Cavallo spent six years as CEO
of The Martin Agency. Under her watch, Martin was named
“Agency of the Year” multiple times by Adweek and Ad Age and was
included on Fast Company’s “Most Innovative Company” list twice. In
December of 2023, Kristen was named the “Virginia Businessperson of
the Year” by Virginia Business.
“Kristen is a great partner and champion of creativity,” noted
Jose Miguel Sokoloff, President MullenLowe Global Creative
Council. “I admire how she uses her voice in the industry,
addressing important social and business issues. She is fearless in
advocating for the fair value of creativity as a force for business
growth. In her time at MullenLowe she’s made an indelible
mark, with a dynamic new visual identity and a powerful
go-to-market proposition, as well as keeping faith with our
commitment to equitable leadership. Kristen’s blend of brilliance
and warmth is inspiring for our colleagues and partners,” he
continued.
Cavallo recently announced her successors as CEOs
appointing Frank Cartagena at MullenLowe U.S. and Danny
Robinson at The Martin Agency. Both were previous Chief
Creative Officers who bring those skill sets to the role. Alex
Leikikh, Interpublic Executive Vice President and MullenLowe Global
Chairman, will resume Global MullenLowe CEO responsibilities, a
role he held previously.
Danny Robinson, CEO of Martin, added, “Unless you’ve been living
under an advertising rock, you have a pretty good idea of the
transformative acts that have helped define Kristen’s time as CEO
at Martin. With her dedication to defending our value as an
industry, she’s a great example of leadership. And Kristen wields
her influence with a combination of passion and grace. She helped
shape the trajectory of my career, and reinforced for all of us at
Martin what it feels like to be fearless. Like so many of us, I’ve
always been proud to call her my partner and my friend.”
Kristen joined Mullen in 1994 as employee #174. She fell in
love with advertising, its people, and its possibilities.
“One of my favorite things about advertising is how it satisfies
your curiosity – I’ve worked across multiple industries and with
brands of all sizes. I’ve also learned how to stand firm in times
of uncertainty and to look for what’s possible in the heart of a
problem. I can’t think of a better launch pad for the rest of my
life,” Kristen said.
After a 30-year career in the industry, Cavallo looks forward to
applying her expertise to political and societal causes she cares
about.
“As I think about where I’ll direct my energies next, I’ve been
wondering if many of our nation’s problems are ultimately marketing
and communications problems: how we connect with one another, how
we unify, how we fulfill our promises. These questions have been
really taking over my headspace. I want to apply what I’ve learned
to the kinds of issues I care most about at this stage in my
life.”
Cavallo has remained a visible industry champion for DEI
throughout her career and has transformed the leadership teams at
the agencies she has led by making them more diverse. For the past
14 years, Cavallo also has sponsored children through nonprofit New
Hope Homes, which provides a home for orphaned and abandoned
children in Rwanda and supports their education.
Alex Leikikh adds: “I’ve worked with Kristen for over a dozen
years, which has been a highlight of my career. She’s a brilliant
strategist, insightful client whisperer, creative champion, and
people nurturer. Kristen is also an intrepid global explorer who
ties her personal experiences and world view to our work. We will
miss that, but no doubt Kristen will have a notable impact on the
world beyond advertising and we’ll all stay tuned in to see what
she can accomplish.”
# # #
About InterpublicInterpublic (NYSE: IPG) (www.interpublic.com)
is a values-based, data-fueled, and creatively-driven provider of
marketing solutions. Home to some of the world’s best-known and
most innovative communications specialists, IPG global brands
include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative,
IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann,
Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM,
Weber Shandwick and more. IPG is an S&P 500 company with total
revenue of $10.89 billion in 2023.
# # #
Contact InformationTom Cunningham (Press, IPG) (212)
704-1326
Jerry Leshne (Analysts, Investors, IPG) (212) 704-1439
Sarah Okrent (Press, MullenLowe Global)
sarah.okrent@mullenloweglobal.com
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