NEENAH, Wis., March 10, 2020 /PRNewswire/ -- In an era of
fake news, Instagram filters, diet fads and short-lived trends –
real is rare, especially when it comes to the realities of taboo
health topics like unexpected pee leaks. That's why Poise® brand is
partnering with Busy Philipps to launch It Takes Poise – a campaign
aimed at sparking honest conversations to help demystify leaks,
banish bladder leakage insecurity, combat isolation through
community and ensure access to the right solutions.
As the number one brand dedicated to bladder leakage solutions,
Poise is working with Philipps to candidly address the
not-so-glamorous aspects of womanhood. By encouraging women to seek
knowledge and product solutions, Poise hopes women will feel
inspired to take matters into their own hands.
"In reducing the stigma associated with bladder leakage
conversation, we hope to foster knowledge around the topic and
ultimately help women better understand bladder leaks – what they
are and why they happen," said Sarah
Paulsen, creative and design director for Kimberly-Clark's
North American feminine-care brands. "We're doing this by
partnering with other trailblazers, like Busy Philipps, and by
aligning ourselves with like-minded partners, like the Association
of National Advertiser's (ANA) SeeHer, the industry's leading
global movement to increase accurate portrayals of women and girls
in advertising, marketing, media and entertainment."
Poise is committed to starving societal stigmas and breaking
down conversational barriers – not only through partnerships, but
through grassroots efforts as well. Over the next five years, Poise
will invest $1MM in like-minded initiatives combatting unfair norms
for women, supporting them with both funding and exposure.
"Kimberly-Clark has been a member of SeeHer since it launched in
2016. Our goal is to build upon that relationship and work
side-by-side to support women in all aspects of life, including
when it comes to managing bladder leakage," said Paulsen.
To help further demystify the topic, Poise brand is using yellow
liquid to represent urine in TV and print ad spots to realistically
address bladder leakage and normalize the conversation around the
issue, given that it is a part of life for 1 in 3 women.
Visit Poise.com to learn about the variety of product solutions
Poise offers – from Ultra Thin pads & liners, to Impressa, an
insertable device that's inserted like a tampon and helps prevent
leaks, pad-free.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an
indispensable part of life for people in more than 175 countries.
Fueled by ingenuity, creativity, and an understanding of people's
most essential needs, we create products that help individuals
experience more of what's important to them. Our portfolio of
brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle,
Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve,
Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share position
in 80 countries. We use sustainable practices that support a
healthy planet, build stronger communities, and ensure our business
thrives for decades to come. To keep up with the latest news and to
learn more about the company's 147-year history of innovation,
visit kimberly-Clark.com or follow us on Facebook or Twitter.
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SOURCE Kimberly-Clark