ON24 Empowers Enterprises to Increase ROI through 6sense Integration
01 Agosto 2024 - 7:00AM
Business Wire
ON24 helps customers deliver personalized
experiences that drive cost-effective revenue growth with platform
innovation
According to ON24 global benchmarks, personalization is the
greatest contributing factor in sales and marketing performance. To
further enable businesses to benefit from personalization’s impact,
ON24 (NYSE: ONTF), a leading intelligent engagement platform for
B2B sales and marketing, announced an integration with 6sense, a
global leader using AI to help B2B marketing and sales teams
create, manage and convert pipeline to revenue. Now, joint
customers can use ON24 first-party engagement data and 6sense
intent data to deliver hyper-personalized, engaging experiences at
scale, ultimately helping enterprises improve ROI and increase
revenue growth.
“In today’s competitive marketplace, personalization-at-scale is
imperative for high-performing B2B sales and marketing teams to
differentiate experiences for their audience while also driving
cost-efficient revenue results for their business,” said Steve
Sims, VP of Product, ON24. “By adding 6sense to our robust
ecosystem of integrations, we continue to advance our platform’s
AI-powered ACE capabilities, enabling our customers to dynamically
target and tailor interactions with the audiences that matter
most.”
By combining 6sense intent data with the ON24 Intelligent
Engagement Platform’s personalization-at-scale capabilities, which
is part of its AI-powered ACE solution, ON24 customers can:
- Implement an integrated account-based marketing (ABM)
strategy: Activate ABM across digital channels, including
webinars, virtual events and content hubs.
- Build dynamic audience segments: Set up segments of
high-priority audiences using ON24 first-party engagement data and
6sense intent data.
- Scale hyper-personalized experiences: Deliver targeted
interactions and tailored content to unique audience segments
across ON24 experiences.
- Orchestrate campaigns and buying journeys: Build
interconnected, ongoing content journeys that become more
personalized with greater engagement and buying intent.
- Improve account targeting, lead quality and conversion:
Drive the right calls-to-action and content to the right accounts
at the right time.
“Personalization is key to effectively engage B2B buyers,” said
Saima Rashid, SVP Marketing and Revenue Analytics at 6sense. “By
activating insights from 6sense intent data with ON24 segmentation
and personalization capabilities, marketing leaders can deliver
relevant experiences across the buyer journey at scale. This
tailored approach not only enhances engagement but also
significantly boosts conversion rates and accelerates pipeline
growth.”
To read more about the ON24 integration, click here.
About 6sense
6sense is on a mission to revolutionize the way B2B
organizations create revenue by predicting customers most likely to
buy and recommending the best course of action to engage anonymous
buying teams. 6sense Revenue AI is the only sales and marketing
platform to unlock the ability to create, manage and convert
high-quality pipeline to revenue. Customers report 2X increases in
average contract value, 4X increases in win rate and 20-40%
reduction in time to close deals. Know everything, do anything,
with 6sense.
About ON24
ON24 is on a mission to help businesses bring their go-to-market
strategy into the AI era and drive cost-effective revenue growth.
Through its leading intelligent engagement platform, ON24 enables
customers to combine best-in-class experiences with personalization
and content, to capture and act on connected insights at scale.
ON24 provides industry-leading companies, including 3 of the 5
largest global technology companies, 3 of the 5 top global asset
management firms, 3 of the 5 largest global healthcare companies
and 3 of the 5 largest global industrial companies, with a valuable
source of first-party data to drive sales and marketing innovation,
improve efficiency and increase business results. Headquartered in
San Francisco, ON24 has offices globally in North America, EMEA and
APAC. For more information, visit www.ON24.com.
Forward-Looking Statements
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to future periods. Forward-looking statements include express or
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with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
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statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
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© 2024 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
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version on businesswire.com: https://www.businesswire.com/news/home/20240801623726/en/
Media: Tessa Barron press@on24.com
Investor: Lauren Sloane, The Blueshirt Group for ON24
investorrelations@on24.com
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