Messaging at the point of care encourages
patients to take steps toward improving their mental health
Phreesia, a leader in patient intake, outreach and activation,
has collaborated with the Ad Council, a nonprofit organization at
the forefront of driving change through social impact marketing, to
bring three public health campaigns about mental health directly to
patients and caregivers. Collectively across the campaigns,
Phreesia has already delivered more than 430,000 messages, helping
to spread awareness about the importance of youth and adult mental
wellbeing and encouraging more open conversations about mental
health.
Key Phreesia findings among patients and caregivers who
consented to view the campaigns include:
- Most individuals said they plan to talk about mental health
with their doctor, family or friends after viewing the
campaigns.
- More than half of individuals said they are likely to search
for additional information about mental health after viewing the
campaigns.
According to Ad Council research, 64% of adults in the U.S.
report having a mental health condition, either professionally or
self-diagnosed. Of those with a condition, only 49% are getting
help or treatment. These conditions, such as depression, anxiety
and more, can make it challenging for individuals to manage stress,
relate to others and make healthy choices. Mental health concerns
have also risen among the youth population, as U.S. Centers for
Disease Control and Prevention data shows that suicide is now the
second-leading cause of death for teens and young adults.
As part of their ongoing partnership, Phreesia and the Ad
Council’s three collaborations aim to reach patients and caregivers
at a moment when they’re engaged in their healthcare and are
potentially more open to conversations about sensitive topics like
mental health. Through the content, which was designed by
Phreesia’s in-house creative team, recipients are guided to
educational information, resources and fact sheets about the
importance of mental health and tips for discussing it with their
peers, children and healthcare providers.
“We’re very excited to see how our campaigns with Phreesia are
not only increasing awareness about such an important public health
issue, but also helping to normalize discussions about emotional
wellbeing among patients and their peers, children and doctors,”
said DJ Perera, Chief Media Officer at the Ad Council. “These
results underscore the importance of reaching the right individuals
with relevant health content when they’re ready to take
action.”
Campaign results:
Teen and Young Adult Mental
Health —Over a year-long run in support of “Seize the
Awkward,” a campaign from the Ad Council, American Foundation for
Suicide Prevention and Jed Foundation, Phreesia delivered more than
255,000 messages to young adults, ages 18 to 24, who consented to
receive content. The campaign focused on educating young adults
about how to identify when a friend may be struggling and start
conversations to check in.
Overall, the content sparked discussions as intended, with
individuals exposed to the campaign requesting more than 3,300
conversation starters to equip them for talking with peers.
Additionally, nearly half of surveyed patients who saw the campaign
said they were very likely to search for more information about how
to support a friend’s mental health, and 60% said they were now
likely to reach out to a friend about their mental health. The
content especially had a significant impact on young men, who are
less likely than women to seek help for many serious mental health
issues, according to Mental Health America. Surveyed young men who
were exposed to the campaign were 1.2x more likely to say they’d
reach out to a friend about their mental health compared with young
male patients in the control group.
Adolescent Mental
Health—Between June 2023 and June 2024, Phreesia
delivered nearly 60,000 educational messages to parents and
caregivers of middle schoolers and teens who consented to view
content from the Ad Council’s “Sound It Out” campaign. The campaign
helped motivate caregivers who consented to content to learn about
ways to support childhood mental health: about 8 in 10 surveyed
caregivers who saw it indicated they were likely to search for more
information about improving their child’s emotional wellbeing. The
content also drove doctor-caregiver discussions, with 81% of
surveyed caregivers reporting that they were likely to talk to
their child’s doctor about their child’s emotional wellbeing.
Adult Mental Health—In the
six months since the Ad Council partnership’s launch, Phreesia has
delivered more than 117,000 messages to Black and Hispanic men who
consented to content from the “Love, Your Mind” campaign from
Huntsman Mental Health Institute and the Ad Council. The campaign
offers materials and guidance to encourage people that when we
prioritize taking care of our mental health, it can help us take
steps toward reaching our goals in life. The Phreesia partnership
has generated more than 5,600 requests for follow-up resources.
And, after viewing the campaign content, 56% of surveyed men said
they were very likely to search for additional mental health
information and support, and 60% said they intended to talk to
their doctor about how to manage their mental wellbeing.
“Millions of Americans face mental health challenges that
negatively impact their emotional, physical and social wellbeing,
and many aren’t aware of the support and resources available to
them,” said David Linetsky, Phreesia’s Senior Vice President, Life
Sciences. “We’re so proud of these campaigns and of our ongoing
partnership with the Ad Council to equip patients with the tools
they need start important mental health conversations with
physicians, parents or peers.”
About Phreesia
Phreesia is the trusted leader in patient activation, giving
providers, life sciences companies and other organizations tools to
help patients take a more active role in their care. Founded in
2005, Phreesia enabled approximately 150 million patient visits in
2023—more than 1 in 10 visits across the U.S.—scale that we believe
allows us to make meaningful impact. Offering patient-driven
digital solutions for intake, outreach, education and more,
Phreesia enhances the patient experience, drives efficiency and
improves healthcare outcomes. To learn more, visit
phreesia.com.
About the Ad Council
The Ad Council convenes creative storytellers to educate, unite
and uplift audiences by opening hearts, inspiring action and
accelerating change around the most pressing issues in America.
Since the non-profit’s founding, the organization and its partners
in advertising, media, marketing and tech have been behind some of
the country’s most iconic social impact campaigns – Smokey Bear, A
Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the
Paper Ceiling and many more. With a current focus on mental health,
gun safety, the opioid epidemic, skill-based hiring and other
critical issues, the Ad Council’s national campaigns encompass
advertising and media content, ground game and community efforts,
trusted messenger and influencer engagement, and employer programs,
among other innovative strategies to move the needle on the most
important issues of the day. To learn more or get involved, visit
AdCouncil.org, join the Ad Council's communities on Facebook,
Instagram, LinkedIn and X, and view campaign creative on
YouTube.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241003900129/en/
Media: Nicole Gist nicole.gist@phreesia.com 407-760-6274
Phreesia (NYSE:PHR)
Gráfica de Acción Histórica
De Nov 2024 a Dic 2024
Phreesia (NYSE:PHR)
Gráfica de Acción Histórica
De Dic 2023 a Dic 2024