DUBLIN, Sept. 26,
2024 /PRNewswire/ -- Perrigo Company plc (NYSE:
PRGO), a leading global provider of Consumer Self-Care
Products, today announced a new brand partnership: Good
Start®1 and Dr. Brown's®2 infant
formula solutions. Good Start®, a trusted infant
formula brand for over 50 years, and Dr. Brown's®,
makers of the No. 1 pediatrician-recommended baby bottle in the
U.S.3, share a long-time mission of creating confident
feeding experiences for families.
The new Good Start® | Dr. Brown's™ portfolio will
offer the same trusted infant formula products as the existing
Soothe Pro™ and Gentle Pro™, now with refreshed packaging to
celebrate the launch of the new partnership. Good Start®
| Dr. Brown's™ infant formulas offer complete nutrition specially
formulated for tolerance concerns.
Perrigo Executive Vice President and President of Consumer
Self-Care Americas, Triona Schmelter
commented, "We are delighted to announce this branded infant
formula partnership with the exceptional team at Dr.
Brown's®. Formula tolerance issues are the top reason
for parents and caregivers to switch formulas 4, and
bringing these two trusted infant brands together helps families
confidently navigate their baby's formula-feeding journey. This new
and innovative Good Start® and Dr. Brown's®
partnership epitomizes Perrigo's blended-branded strategy dedicated
to consumer led innovation."
"For 25 years, Dr. Brown's® has made innovative
feeding products that are trusted by parents and caretakers
throughout the world to promote good health and optimal nutrition
for babies and toddlers," said Scott
Rhodes, Chief Operating Officer at Dr. Brown's®.
"Now, by partnering with Good Start ®, we're thrilled to
add another offering families can choose to include as part of
their feeding journey."
The Good Start® | Dr. Brown's™ infant formula line
includes:
- Soothe Pro™ infant formula: Formulated with probiotic L.
reuteri and helps reduce fussiness with the first
bottle.5 It provides complete nutrition for babies
experiencing gas, fussiness and spit-ups.
- Gentle Pro™ infant formula: Provides complete nutrition and
promotes easy digestion and softer stools.6 Gentle Pro™
includes the probiotic B. lactis, a gut-friendly probiotic
like the ones found in breast milk.
- Soy-ease Pro™ infant formula: Milk and lactose-free, made with
100% plant-based proteins. Provides complete nutrition for babies
with fussiness and gas due to milk or lactose sensitivity.
Good Start® and Dr. Brown's® are dedicated
to supporting parents, caregivers and the medical community by
supporting optimal nutrition solutions.
For more information about Good Start® | Dr. Brown's™
formulas, please visit www.goodstartbaby.com. The formulas are now
available in major retailers including Walmart, Amazon,
Kroger and others.
1GOOD START is a registered trademark used
under license from Société des Produits Nestlé
S.A.
2Dr. Brown's is a trademark used
under license from the Dr. Brown's
Company
3 IQVIA Health ProVoice Survey
2023
4 Infant formula category brand
tracking 2023, August 2023,
Ravel.
5Study results among parents of
fussy infants. Czerkies L, et al. Int J Pediatr.
2018:4676758
6Compared to intact
protein formulas. Czerkies L, et al. Int J Pediatr.
2018:4676758
About Good Start® | Dr. Brown's™ Infant Formula
Solutions
Good Start® | Dr. Brown's™ infant formula provides
parents with high-quality, trusted infant formulas to create
confident feeding experiences. Understanding how stressful it can
be when a baby suffers from fussiness, spit-up, gas and more, Good
Start® | Dr. Brown's™ infant formula solutions aim to
help parents get back to the good parts of parenting with
tolerance-focused solutions. Good Start® | Dr. Brown's™
Gentle Pro™ and Soothe Pro™ infant formulas are unique with
gut-friendly probiotics, 100% whey proteins, free from casein
curdling and made using an advanced two-step hydrolysis process,
which breaks down intact proteins to make them easier to digest.
For more information, visit www.goodstartbaby.com.
About Dr. Brown's Company
Dr. Brown's® is dedicated to providing well-designed,
healthful feeding products for babies. The Dr. Brown's®
lines of baby bottles, breastfeeding products, pacifiers, teethers,
training cups, solid feeding and baby care products are regarded
for their technology and function. Dr. Brown's® bottles
have won 17 consecutive Parents/American Baby awards. The Dr.
Brown's® Anti-Colic Options+™ bottles earned "Best Glass
Bottle" in the 2024 Parents Magazine Best for Baby Awards, and Dr.
Brown's® as a brand won "Best Bottle Brand" in the 2024
What to Expect Feeding Awards. Dr. Brown's® products are
available at baby specialty and online retailers worldwide. For
more information, visit drbrownsbaby.com.
About Perrigo
Perrigo Company plc (NYSE: PRGO) is a leading provider of
Consumer Self-Care Products and over-the-counter (OTC)
health and wellness solutions that enhance individual well-being by
empowering consumers to proactively prevent or treat conditions
that can be self-managed. Visit Perrigo online at
www.perrigo.com.
Perrigo Forward-Looking Statements
Certain statements in this press release are "forward-looking
statements." These statements relate to future events or the
Company's future financial performance and involve known and
unknown risks, uncertainties and other factors that may cause the
actual results, levels of activity, performance or achievements of
the Company or its industry to be materially different from those
expressed or implied by any forward-looking statements. The Company
bases these forward-looking statements on its current expectations,
assumptions, estimates and projections. While the Company believes
these expectations, assumptions, estimates and projections are
reasonable, such forward-looking statements are only predictions
and involve known and unknown risks and uncertainties, many of
which are beyond the Company's control, including those caused or
exacerbated by armed conflict, trade and other economic sanctions
and/or disease; general economic, credit, and market conditions;
customer acceptance of new products; competition from other
industry participants; pricing pressures from customers and
consumers; ongoing or future government investigations and
regulatory initiatives; uncertainty regarding the Company's ability
to obtain and maintain its regulatory approvals; potential costs
and reputational impact of product recalls or sales halts; and the
Company's ability to execute and achieve the desired benefits of
the brand partnership described herein. These and other important
factors, including those discussed under "Risk Factors" in the
Company's Form 10-K for the year ended December 31, 2023, as well as the Company's
subsequent filings with the United States Securities and Exchange
Commission, may cause actual results, performance or achievements
to differ materially from those expressed or implied by these
forward-looking statements.
Dr. Brown's Media Contact
Kara Hamstra, Senior Director,
The Agency at Sikich, E-mail: kara.hamstra@sikich.com
Perrigo Media Contact
Madeline Nance, DJE Holdings,
E-mail: madeline.nance@salutemcomms.com
Perrigo Investor Contact
Bradley Joseph, Vice President,
Global Investor Relations & Corporate
Communications, (269) 686-3373,
E-mail: bradley.joseph@perrigo.com
Nicholas Gallagher, Senior Manager,
Global Investor Relations & Corporate
Communications, (269) 686-3238,
E-mail: nicholas.gallagher@perrigo.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/perrigo-announces-good-start-and-dr-browns-brand-partnership-and-launch-of-infant-formula-portfolio-302259885.html
SOURCE Perrigo Company plc
