NEW YORK, July 2, 2018 /PRNewswire/ -- Coach today
announces the launch of the brand's global advertising campaign for
the Fall 2018 collection with a series of images featuring the
Coach gang draped over moss-green vintage cars in New York City's backstreets. Local street art
adorns the exposed brick walls, as well as murals picturing the
prairie fields and deserts of the Mid-West linking to the soft hues
found in the collection.
The gang have an eclectic style, layering vintage wallpaper
prints and prairie lace dresses with fringed soft leather biker
jackets and teddy-bear style shearling coats. This romanticism and
nostalgia is as always counterbalanced with a nod to Coach's home
city of New York – this time with
a darker gothic and mystical twist.
American heritage sportswear makes a stronger appearance this
season, with cross body bags, rucksacks and Signature print bomber
and varsity jackets for both guys and girls. Taking its cue from
90's streetwear that the brand's Creative Director, Stuart Vevers, sees on the streets of
New York City today, it's a
contemporary way of dressing that has arrived in the world of
Coach.
Accessories as always are central to the collection and
campaign. Bonnie Cashin archive
iconic styles have been brought back in the shape of leather coats,
to sit alongside the Signature print pieces that are so prominent
in the collection. Showcasing Coach's heritage in a modern way,
Vevers has also worked with artist Chelsea
Champlain and her painterly mystic roses, moths and floral
skulls on soft leather Dreamer bags.
Actress and singer Selena
Gomez returns in her third campaign as the face of
Coach. The series of images captures Gomez in the Fall 2018
collection resting on a vintage car. Set on a quintessential
New York City street, the images
highlight the season's new bags, with Gomez carrying the Dreamer
bag, a new silhouette featuring the Signature print, embroidery and
leather detailing.
This season, the Coach family includes brand ambassadors
Japanese actress and model Kiko
Mizuhara, Chinese actress Guan Xiaotong, and
Chinese actor Timmy Xu. This
global casting nods to New York
City's melting pot of citizens and their unique way of
dressing each day, which is so key to Vevers' vision for Coach.
This season's cast also features models Ali Latif, Blesnya Minher,
Joaquim Arnell,
Lily Nova, Nina Gulien, Remington Williams and William Grant. Pictured in the campaigns
soft back-light and patchwork collaged images, this together
reflects the layering of the clothes and how the Coach gang dresses
today.
"I love the way that we have pushed the Coach gang further this
season to be more unique, diverse and just overall cool in their
attitude," said Vevers. "It's how I see people here in New York enjoying wearing clothes and just
feels really relevant to me."
For this season's campaign, Coach worked with longtime
collaborators, including photographer Steven Meisel, creative director
Fabien Baron, makeup artist
Pat McGrath and hair stylist
Guido Palau.
ABOUT COACH
Coach is a global design house of modern
luxury leather goods, apparel, footwear, fragrance, eyewear and a
full range of lifestyle accessories. Founded in 1941, Coach
has a longstanding reputation built on quality craftsmanship and is
defined by its confident New York
style. The brand approaches design with a modern vision,
reimagining luxury for today with an authenticity and innovation
that is uniquely Coach. Coach products are available in
approximately 55 countries through its network of directly operated
stores, travel retail shops and sales to wholesale customers and
independent third party distributors, as well as through
coach.com.
Coach is a Tapestry, Inc. brand. Tapestry is publicly
listed on the New York Stock Exchange under the ticker TPR.
EDITORIAL CREDIT: Coach
SOCIAL MEDIA: @Coach; #CoachNY
CONTACT:
Antoine
Phillips, Senior Director, Global Communications &
Celebrity
212 946 3621 / aphillips@coach.com
Amanda Peña, Director, Global Brand Communications
212 946 3854 / apena@coach.com
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SOURCE Coach