Tapestry's New CFO Pick Signals Shift Toward Operations Focus
19 Junio 2019 - 5:41PM
Noticias Dow Jones
By Mark Maurer
Luxury retailer Tapestry Inc. is turning to a former chief
operating officer without an accounting background to serve as its
new finance chief -- the latest indicator companies are craving
more than just financial chops in the CFO seat.
Joanne Crevoiserat will become Tapestry's CFO in August after
serving for 2 1/2 years as COO of Abercrombie & Fitch Co.
Tapestry, the New York-based handbag and accessories company that
owns the Coach, Stuart Weitzman and Kate Spade brands, announced
the appointment Wednesday.
Ms. Crevoiserat fills the position vacated by Kevin Wills, an
accountant who stepped down in February to become CFO of Pilot
Travel Centers LLC, which runs the truck-stop chain Pilot Flying J.
Andrea Resnick, Tapestry's global head of investor relations and
corporate communications, has served as interim CFO since then.
Ms. Crevoiserat will join Tapestry as the company evaluates how
to grow its international operations. The move takes advantage of
Ms. Crevoiserat's experience with global brands.
Abercrombie grew its roster of international company-operated
stores by 11% to 198 during Ms. Crevoiserat's tenure as COO,
according to the company's annual reports.
Her experience could give Tapestry, which already operates more
than 1,500 stores globally, a similar boost. Tapestry expects to
add roughly 50 directly operated Stuart Weitzman stores globally
over the next fiscal year, Victor Luis, Tapestry's chief executive,
said on an earnings call last month.
Ms. Crevoiserat spent five years in total at Abercrombie, which
has been struggling with slowing sales gains. Her operations stint
followed nearly three years as the New Albany, Ohio, retailer's
finance chief. Before Abercrombie, Ms. Crevoiserat held senior
management positions at retailers including Kohl's Corp. and
Walmart Inc.
"Joanne was instrumental and, in my view, underappreciated at
Abercrombie & Fitch for keeping costs down during some tough
times, but her career before that was more traditional," said Dylan
Carden, an analyst at William Blair & Co. who follows the
company. "Tapestry needs a CFO who understands the industry, is
comfortable across jurisdictions and with multiple brands."
Analysts expressed concern last month when Tapestry revealed
plans to buy back as much as $1 billion of its stock, citing the
possibility it could slow or stop portfolio growth. The company
also is still lagging in its penetration of the digital-sales
market and in dynamic pricing, Mr. Carden said.
Tapestry posted better-than-expected earnings in the quarter
ending March 31. Comparable-store sales, which include sales at
stores open at least a year and online sales, rose 1% from the
year-earlier period at Coach and fell 3% at Kate Spade.
Tapestry declined to make Ms. Crevoiserat available for an
interview. Ms. Resnick, the outgoing interim CFO, will remain as
the company's head of investor relations and corporate
communications. Ms. Resnick declined to comment.
"As we continue to implement our portfolio strategy, I am
confident that Joanne is the right leader and strategic business
partner to our teams as we drive Tapestry's next chapter of growth
as a global house of brands," Mr. Luis, the CEO, said in a
statement.
Moving from a chief operating officer role to a finance chief
position is somewhat rare. Last year, 2% of sitting CFOs at Fortune
500 and S&P 500 companies came from the president or chief
operating officer role, according to a report from recruitment firm
Crist|Kolder Associates.
The number of chief operating officer roles has declined by
nearly 15% over the past decade as companies shift those
responsibilities to the CFO and other executives. Less than
one-third of companies in the Fortune 500 and S&P 500 had a COO
in 2018, according to Crist|Kolder.
"More and more, CFOs have backgrounds that are well-rounded,"
said Paul McDonald, a senior executive director at staffing and
recruitment firm Robert Half International Inc. "I'm sure Joanne
will lean on her finance staff and will help chart the course
rather than crunch the numbers herself."
Ms. Crevoiserat will receive an annual base salary of $900,000
and a sign-on cash bonus of $700,000, 50% of which will be payable
in her first six weeks, according to a regulatory filing.
Tapestry announced the appointment before regular trading on the
New York Stock Exchange. The company's stock rose 0.56% during
regular trading, closing at $30.48, largely in line with the
broader market.
Write to Mark Maurer at mark.maurer@wsj.com
(END) Dow Jones Newswires
June 19, 2019 18:26 ET (22:26 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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