NEW YORK, October 30, 2019 /PRNewswire/ -- Coach and Macy's
today announce that the global fashion brand will debut as the
first-ever luxury fashion house to participate in the historic
Macy's Thanksgiving Day Parade®. The event will bring
together two iconic American brands with a shared New York legacy via a new float set to debut
in the annual holiday spectacle.
Led by Coach's mascot, the beloved dinosaur Rexy, the house's
glittering float will feature a carnival-style reimagining of
New York City. Titled "Rexy in the
City," the float will boldly kick-off the holiday season with the
house's unique spirit of optimism, playfulness and inclusivity.
"Designed and constructed by the artists of Macy's Parade
Studio, Coach's 'Rexy in the City' float is a dazzling marvel of
engineering, artistry, and animation that will bring a new level of
whimsy to our Parade line-up this year," said Susan Tercero, executive producer of Macy's
Thanksgiving Day Parade. "On Thanksgiving Day, Rexy, the fearless
fashion dino will capture the imagination and hearts of millions as
she makes her glittering way down the streets of Manhattan."
In addition to Coach's float debut in the 93rd Annual
Macy's Thanksgiving Day Parade, the partnership will also include
an exclusive Rexy-themed collection featuring leathergoods,
footwear, t-shirts and accessories, launching November 15 at select Macy's stores nationwide
and macys.com.
Unleashed by Coach creative director Stuart Vevers in 2015, Rexy has appeared in
Coach collections ever since, as well as on the runway. Seen on
Coach ready-to-wear worn by global face of Coach menswear
Michael B. Jordan, Kate Moss, Selena
Gomez, Zoe Kravitz and more,
she is the symbol of the house's playful spirit and courageous
attitude. Her glittering float in the Macy's Thanksgiving Day
Parade will be her biggest, boldest appearance to date.
"As an iconic American brand, we are proud for Coach to be the
first luxury fashion house to have a float in the 93-year history
of the Macy's Thanksgiving Day Parade," said Joshua Schulman, chief executive officer and
brand president of Coach. "We can think of no better way to
kick-off the holiday season than to participate in this great
American tradition. This project not only underscores our important
partnership with Macy's, but also speaks to the future of the
traditional wholesale business model, evolving from distribution
into meaningful brand storytelling."
"We are excited to see our valued and long-standing partnership
with Coach extend to the world-famous line-up of the Macy's
Thanksgiving Day Parade this year," said Jeff Gennette, chairman and chief executive
officer of Macy's, Inc. "As we kick-off the holiday season, the new
float and Rexy-themed collection will be a great showcase for the
Coach brand and promises to bring a dynamic new element to the
Parade and must-have exclusive product to our stores."
The 93rd Annual Macy's Thanksgiving Day Parade airs nationwide
on NBC-TV, on Thursday, November 28,
2019 from 9:00 AM –
12:00 PM, in all time zones.
ABOUT COACH
Coach is a global design house of modern
luxury leather goods, apparel, footwear, fragrance, eyewear and a
full range of lifestyle accessories. Founded in 1941, Coach
has a longstanding reputation built on quality craftsmanship and is
defined by its confident New York
style. The brand approaches design with a modern vision,
reimagining luxury for today with an authenticity and innovation
that is uniquely Coach. Coach products are available in
approximately 55 countries through its network of directly operated
stores, travel retail shops and sales to wholesale customers and
independent third party distributors, as well as through
coach.com.
Coach is a Tapestry, Inc. brand. Tapestry is publicly
listed on the New York Stock Exchange under the ticker TPR.
ABOUT MACY'S THANKSGIVING DAY PARADE
With more than 50
million viewers across the country and more than 3.5 million
spectators lining up along the streets of New York City each year, the Macy's
Thanksgiving Day Parade is a national icon that has grown into a
world-famous holiday event. Since 1924, the Macy's Thanksgiving Day
Parade has marked the official start of the holiday season. Growing
in size and scale, the Parade proudly marches down a more than
2-mile route in New York City with
more than 8,000 participants in tow including Macy's colleagues,
their families, celebrities, athletes, clowns and dance groups, all
spreading holiday cheer. Featuring fabulous floats and America's
best marching bands, the signature of the Parade continues to be
the world-famous helium balloons. For more information on the
Macy's Parade please visit macys.com/parade.
EDITORIAL CREDIT: Coach / Macy's Thanksgiving Day Parade
SOCIAL MEDIA: @Coach; #CoachNY; #RexyTheCoachDino @Macys;
#MacysParade
CONTACTS:
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Orlando Veras, Macy's
Media Relations
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646-429-7450;
orlando.veras@macys.com
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Amanda Peña,
Coach
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212-594-1850, ext.
101854; apena@coach.com
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SOURCE Coach, Inc.