NEW YORK, Jan. 13, 2021 /PRNewswire/ -- Coach
introduces "Coach It Forward," its global advertising campaign for
its Spring 2021 collection. Focusing on the power of
positivity, collective action and the importance of
everyday recognition for the people in our lives who help move our
worlds forward, the campaign invites customers to leave a message
of gratitude for someone in their lives, creating a ripple effect
of optimism and connecting communities around the
world.
![COACH LAUNCHES “COACH IT FORWARD” COACH LAUNCHES “COACH IT FORWARD”](https://mma.prnewswire.com/media/1419639/Coach_Inc_Jennifer_Lopez.jpg)
Featuring Coach family including Jennifer Lopez, Michael
B. Jordan, Jeremy Lin,
Yang Zi and Kōki, and recognizing
friends and family of the cast of who have inspired and
supported them in their lives, the campaign is released as a
series of stills and short films in which the cast call on us all
to "Coach it Forward" and leave messages of gratitude for loved
ones across the world. A selection of these messages
will subsequently appear on the brand's social
channels, in Coach stores and on Coach.com. Dedications
will also be spotlighted during a live client Zoom event
with Lopez, Jordan and the Coach Family.
To bring the campaign to life, Coach collaborated with
photographer Renell Medrano and
stylist Olivier Rizzo. Friends and
family of the cast recognized in the campaign include Jennifer Lopez's long-time friend, producer and
collaborator Elaine Goldsmith-Thomas
and Jordan's business partners and owners of Las' Lap bar
Vince Bryant, Bryce Sheldon and Scott
Robert Williams.
"For Spring, I wanted to evolve our Coach
family story and speak to the way in which collective
action and optimism can change things for the
better," said Coach Creative Director Stuart Vevers. "At the start of a new year
and new chapter for so many, it's important to put ourselves
out there and support and recognize one another."
"So often we are going through the day-to-day motion of life
without properly taking a moment to acknowledge the people who
drive change in optimism in our lives, community and the world,"
said Lopez. "Coach It Forward to me means to pay it forward and to
be grateful. I'm thrilled that I had this opportunity to recognize
my family and my chosen family of creatives, collaborators,
thinkers, doers and friends who have had such a positive impact on
my life."
"When you step back, you see that we're all the sum of the
people who have helped us along," said Jordan. "I think of my mom
and dad, my family, friends, the people I work with, and how they
have all supported me and inspired me. I loved
having this opportunity to lift up people who are important to me
and recognize how their passion and positivity has moved my world
forward."
See the campaign here.
About Coach
Coach is a leading design house of modern
luxury accessories and lifestyle collections, with a long-standing
reputation built on quality craftsmanship. The brand approaches
design with a modern vision, reimagining luxury for today with an
authenticity and innovation that is uniquely Coach. All over the
world, the Coach name is synonymous with effortless New York style.
Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on
the New York Stock Exchange under the ticker TPR.
IMAGE CREDIT: © 2021 Renell Medrano
SOCIAL MEDIA: @Coach; #CoachNY #CoachFamily
CONTACT:
Kate Mack,
Senior Director, Global Celebrity and Influencer Relations
212 594 1850 ext. 101803 / kmack@coach.com
Paula Mansilla, Coordinator,
Global Brand Communications
201 804 5000 ext. 101586 / pmansilla@coach.com
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SOURCE Coach, Inc.