NEW YORK, Feb. 23, 2021 /PRNewswire/ -- Coach today
debuts Stuart Vevers' Fall 2021
collection for the house, Coach Forever Season Two. The collection
will be shown during a virtual live presentation, "Coach TV," on
Instagram and across other brand channels. The Fall film and
lookbook is created in collaboration with photographer Juergen Teller and the Coach Family, and
accompanied by "pre-show" entertainment written and directed by
Frances Frances.
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Building on last September's story of community, responsibility
and mixed-season wardrobing, Coach Forever Season Two is the next
chapter of Creative Director Stuart
Vevers' vision of mixing past, present and future
together in one moment to speak to real-life dressing and a
more responsible approach. Telling a new story about "creature
comforts," it is inspired by our indoor and outdoor worlds mixing
and features layered and loose silhouettes, plush oversized
shearling coats and leather jackets created in collaboration
with the American outerwear brand Schott
NYC, a charming menagerie of creatures
embroidered on ready-to-wear and accessories, and a
reimagination of the house's Rogue carryall.
Mirroring the mood of our times, and exploring the
juxtapositions of fashion and pop culture, the presentation will
reach audiences via "Coach TV" beamed across the house's
social channels. The experience will be escapist, nostalgic and
tongue-in-cheek and will bring together the Fall lookbook,
captured on the Coach Family around the world by Juergen Teller, as well as pre show vignettes
that pay homage to American television, written and
directed by Frances Frances.
"I have always loved exploring the intersection of fashion and
pop culture at Coach," said Vevers. "I am excited to bring my
latest vision for the house to life via 'Coach TV.' I wanted both
the collection and the presentation to make sense and resonate in
these unique times and I am excited to share both in a way that I
hope will entertain and inspire."
Created with Coach Family captured around the world, the
presentation features Jennifer
Lopez, Michael B. Jordan,
Kaia Gerber, Paloma Elsesser, Megan Thee Stallion, Kiko
Mizuhara, Cole Sprouse, Xiao Wen
Ju, Hari Nef, Binx Walton, Jon
Batiste, Cordae, Rickey
Thompson, Tavi Gevinson,
Wisdom Kaye, Kim Gordon, Coco Gordon
Moore, KJ Apa, Julia Nobis, HyunA,
Dawn, Ma Zhe and Bob the Drag
Queen—and music by Blondie.
To support the house's local community in New York, The Coach Foundation has made a
donation to Real Opportunities for All Restaurants (ROAR) to
support their work providing direct assistance to restaurant
workers in New York City facing
unprecedented challenges as the result of the COVID-19
pandemic.
Watch Coach Forever Season Two here starting
February 23 at 9 AM EST.
Shop Coach Forever Season Two here.
About Coach
Coach is a global fashion house founded in
New York in 1941. Inspired by the
vision of Creative Director Stuart
Vevers and the inclusive and courageous spirit of its
hometown, the brand makes beautiful things, crafted to last—for you
to be yourself in.
Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on
the New York Stock Exchange under the ticker TPR.
SOCIAL MEDIA: @Coach; #CoachNY #CoachForever2
CONTACT:
Kate Mack,
Senior Director, Global Celebrity and Influencer Relations
212 594 1850 ext. 101803 / kmack@coach.com
Paula Mansilla, Coordinator,
Global Brand Communications
201 804 5000 ext. 101586 / pmansilla@coach.com
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SOURCE Coach, Inc.