NEW YORK, July 27, 2021 /PRNewswire/ -- Coach introduces
its global Fall 2021 campaign starring Coach Family Jennifer Lopez,
Michael B. Jordan, Kōki, and
Jeremy Lin and photographed by
Renell Medrano. The campaign
spotlights the moments of unexpected joy that are only possible
when friends and communities come together.
The story introduces Coach's Fall 2021 collection,
including the house's new Tate and Soft Tabby bags, Hitch Backpack
and the reintroduction of its iconic Rogue bag. Inspired by Coach
Creative Director Stuart Vevers'
latest vision for the house, the collection also includes
plush shearling coats and leather jackets made in collaboration
with the heritage American outerwear brand Schott.
Captured in cities around the world, the campaign features
outdoor get-togethers and block parties with real communities
coming together, including Miami
jump-rope team The Hurricane Jumpers, Afro-Cuban jazz band
Miguel Cruz and Sugarcane and
Tokyo-based band Gliiico. The cast
also share what is only possible with friends, and how their
friends inspire and support them.
To create the campaign, Coach collaborated with stylist
Olivier Rizzo as well as an extended
cast that includes Jeremy Lin's
closest friends from college, Kheaton Scott and Nathan Liu, and students from Dream It Real,
Coach's initiative focused on helping break cycles of inequality by
empowering the next generation to reach their full potential
through higher education.
"The Fall collection is inspired by our present and
our future––by what we've learned and where we are going," said
Vevers. "It's a story about friendship and the way our loved ones
inspire, support and shape us, and the excitement we feel about
spending time together again. Comforting, nostalgic and tactile, it
celebrates the sense of possibility and joy found in
connection."
"When you're with friends, possibilities are endless," said
Lopez. "When I'm with my friends, we don't always know what will
happen next. We're just hanging out and taking it as it comes. Just
knowing that people are out there and they're doing things, it's
encouraging—it's optimistic, and it's spontaneous."
"The idea of being amongst friends means being around people
you're comfortable with," said Jordan. "People you can be yourself
with, grow with, be creative with. It's about being in an
environment that makes you comfortable, where you can be authentic
and thrive."
See the campaign here.
Shop the Fall 2021 collection here.
About Coach
Coach is a global fashion house founded in
New York in 1941. Inspired by the
vision of Creative Director Stuart
Vevers and the inclusive and courageous spirit of its
hometown, the brand makes beautiful things, crafted to last—for you
to be yourself in.
Coach is a Tapestry, Inc. brand. Tapestry is publicly
listed on the New York Stock Exchange under the ticker TPR.
IMAGE CREDIT: © 2021 Renell Medrano
SOCIAL MEDIA: @Coach; #CoachNY
CONTACT:
Kate Mack,
Senior Director, Global Celebrity and Influencer Relations
212 594 1850 ext. 101803 / kmack@coach.com
Brooke Hudson, Senior Manager,
Global Brand Communications
212 594 1850 ext. 101639 / bhudson@coach.com
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SOURCE Coach, Inc.