Canadian Cricket Fans Can Cheer On their
Favourite Teams, Live on the Big Screen
TORONTO, May 31, 2024
/CNW/ - (TSX: CGX) – Cricket fans across Canada are in for a treat as Cineplex, Willow
TV and Ethnicity Matters come together to present the live
screenings of select ICC Men's T20 World Cup matches. The matches
will be shown in 19 cities, bringing the excitement of
international cricket to the big screen.
The upcoming edition of the International Cricket Council Men's
T20 World Cup will be held from June 1 to
June 29 in the United
States and the Caribbean.
Canada's Men's National Team
will be participating in the T20 World Cup for the first time and
have been grouped with India,
Pakistan, Ireland and the
United States in Group A.
The World Cup match screenings will focus on Group A match-ups
and include live screenings of the semifinals and championship
final on June 29.
The landscape of Canadian sports is evolving, with cricket
emerging as a major contender. Boasting a dedicated fan base of
over 3 million and engaging 300,000 participants nationwide,
cricket is now played in all of Canada's 10 provinces.
This growth mirrors the multicultural vibrancy of the country,
as communities come together to celebrate their shared passion for
the game. Cineplex's screenings of the Cricket World Cup T20
matches underscore this momentum, bringing the thrill of
world-class cricket to audiences across Canada.
"Cineplex is thrilled to bring cricket fans together to see the
matches on the big screen with big sound," says Matt DeVuono, Executive Director, Event Cinema,
Cineplex. "Fans can cheer on their favourite teams from the best
seats in the house, close to home."
"We are thrilled to bring the action of the ICC Men's T20 World
Cup to cricket enthusiasts in Canada," says Anurag
Bahl, Director, Business Strategy, Partnerships and Revenue,
Willow TV. "This collaboration with Cineplex and Ethnicity Matters
allows us to offer an unparalleled viewing experience."
"Our goal has always been to celebrate diversity and connect
communities through shared experiences," says Howard Lichtman, Partner and Co-Founder,
Ethnicity Matters. "This initiative with Cineplex and Willow TV
brings the cricket community together, fostering a sense of unity
and excitement."
Screening Schedule:
Saturday,
June 1 - Canada vs. USA,
7:30 PM
Sunday, June 9 - India vs. Pakistan, 10:30
AM
Tuesday, June 11 - Canada vs.
Pakistan, 10:30 AM
Saturday, June 15 - Canada vs.
India, 10:30 AM
Sunday, June 16 - Ireland vs.
Pakistan, 10:30 AM
Wednesday, June 26 - Semifinal 1,
8:30 PM
Thursday, June 27 - Semifinal 2,
10:30 AM
Saturday, June 29 - Championship
Final, 10:00 AM
For more information on participating theatres visit
Cineplex.com/Events. Tickets for each match screening can be
purchased on Cineplex.com, the Cineplex app and in-theatre.
About Cineplex
Cineplex (TSX:CGX) is a top-tier
Canadian brand that operates in the Film Entertainment and Content,
Amusement and Leisure, and Media sectors. Cineplex offers a unique
escape from the everyday to millions of guests through its circuit
of over 170 movie theatres and location-based entertainment venues.
In addition to being Canada's
largest and most innovative film exhibitor, the company operates
Canada's favourite destination for
'Eats & Entertainment' (The Rec Room), complexes specially
designed for teens and families (Playdium), and a newly launched
entertainment concept that brings movies, amusement gaming, dining,
and live performances together under one roof (Cineplex Junxion).
It also operates successful businesses in digital commerce
(CineplexStore.com), alternative programming (Cineplex Events),
motion picture distribution (Cineplex Pictures), cinema media
(Cineplex Media) and digital place-based media (Cineplex Digital
Media). Providing even more value for its guests, Cineplex is a
partner in Scene+, Canada's
largest entertainment and lifestyle loyalty program.
Proudly recognized as having one of the country's Most Admired
Corporate Cultures, Cineplex employs over 10,000 people in its
offices and venues across Canada.
To learn more, visit Cineplex.com
About Willow TV
Willow TV is the premier broadcaster
of cricket in North America,
bringing fans the best of international and domestic cricket.
About Ethnicity Matters
Ethnicity Matters is a leading
multicultural marketing agency that connects brands with diverse
communities through meaningful and impactful initiatives.
SOURCE Cineplex