New facility in Portsmouth,
N.H. showcases an updated corporate brand and
mission
LUNENBURG, NS
and PORTSMOUTH, NH, Dec. 15, 2014 /PRNewswire/ - High Liner Foods
Incorporated ("High Liner Foods" or "the Company"), the leading
North American value-added frozen seafood company, today announced
the official opening of its newly-constructed U.S. headquarters, a
38,000-square-foot state-of-the-art facility located at the Pease
International Tradeport in Portsmouth. Concurrently, High Liner Foods is
unveiling changes to its corporate brand that provide for a more
distinctive and contemporary look that embodies its mission.
(Photo:
http://photos.prnewswire.com/prnh/20141215/164429)
"The opening of this new facility is an important milestone for
High Liner Foods. The Company has grown significantly over the last
several years, particularly in the U.S., and the relocation and
design of the new building will help us serve our customers better
and attract and retain the top talent required for continued growth
into the future," said Keith Decker,
President and Chief Operating Officer of High Liner Foods. "With a
design that reflects our updated branding, we believe the new
building will inspire employees to continue fulfilling our recently
formalized mission: to radically simplify selecting, preparing
and enjoying seafood at its best."
Here are more details on these initiatives:
- New U.S. Headquarters - 110 full-time employees from
administration, sales and marketing, research and development, and
culinary were relocated from the previous U.S. headquarters in
Danvers, MA to the new facility
located at 183 International Drive in Portsmouth's thriving Pease International
Tradeport
-
- The building features advanced communications technology, a
cutting-edge culinary innovation centre and research and
development facility, an open workspace environment for enhanced
employee collaboration, and it was designed and built using
sustainable building principles
- The new facility offers ample space for future expansion and is
located only two miles away from the Company's Portsmouth manufacturing facility at 1
Highliner Avenue, bringing management and the culinary team in
closer proximity to this key manufacturing site
- Updated corporate brand and website- this includes a new
modern-looking corporate logo and visual style
-
- The new branding reflects High Liner Foods' belief that seafood
should be viewed by consumers as a contemporary and
culinary-inspired meal choice
- The High Liner Foods corporate website (www.highlinerfoods.com)
has been redesigned to reflect the updated brand and also features
easier navigation and scales better for viewing on mobile
devices
About High Liner Foods Incorporated
High Liner Foods Incorporated is the leading North American
processor and marketer of value-added frozen seafood. High
Liner Foods' retail branded products are sold throughout
the United States, Canada and Mexico under the High Liner, Fisher Boy,
Mirabel, Sea Cuisine, and
effective October 7, 2014, C. Wirthy
labels, and are available in most grocery and club stores.
The Company also sells branded products to restaurants and
institutions under the High Liner, Icelandic Seafood, FPI, Viking,
Mirabel, Samband of Iceland and American Pride Seafood labels and
is the major supplier of private label value-added seafood products
to North American food retailers and foodservice
distributors. High Liner Foods is a publicly traded Canadian
company, trading under the symbol HLF on the Toronto Stock
Exchange.
SOURCE High Liner Foods Incorporated
