TORONTO, Oct. 19, 2021 /PRNewswire/
-- Roots, ("Roots," "Roots Canada" or the "Company")
(TSX: ROOT) a purpose driven outdoor-lifestyle brand with
nearly 50 years of history, and Révolutionnaire, a mission based
organization focused on inclusivity and social justice, announce
their latest collaboration, Révolutionnaire by Roots. This
year-long collaboration began in February
2021 with the "Dreams Fuel Revolutions" t-shirt and
continues with a line of premium fleece in six colorways as well as
limited edition leather jackets and bags.
"Working with Nia and Justice on our collaboration,
Révolutionnaire by Roots, has been a year-long passion project,"
said Karuna Scheinfeld, Chief
Product Officer. "With our shared values of inclusivity and
authenticity, designing the collection together was inspiring for
all of us and we feel honored to be able to use our platform at
Roots to amplify their story. Since Nia and Justice have been
wearing Roots their entire lives, the resulting collection
seamlessly incorporates our heritage and deep experience in apparel
and leather with their unique messaging and colorways. The outcome
is a beautiful and meaningful collection that we think our
community will love."
Co-founded by sisters Nia and Justice Faith Betty, Révolutionnaire began with a
mission to democratize dance apparel with inclusive colorways that
empower all to celebrate the skin they're in. As a lifelong dancer,
Howard University student Nia Faith Betty saw the need for diverse dance
apparel that went beyond the limited nude colorways to suit dancers
of all backgrounds. After spending countless hours dyeing dancewear
to match her skin tone and experiencing a segregated studio, she
knew it was time for change and launched Révolutionnaire's
inclusive dance clothing line that served and empowered all
individuals.
"As a young dancer, it was challenging to enjoy my passion for
dance without apparel that made me comfortable in my own
skin. I created Révolutionnaire to prevent others from
experiencing the pain that comes from being excluded by brands that
do not have apparel options for people of color," remarked
Nia Faith Betty, Co-Founder of
Révolutionnaire. "To create a color palette that accurately
reflected people of all backgrounds, I spent hours scanning
the skin tones of fellow Howard students and matching these back to
exact fabric colors. These are the colors used on our
Révolutionnaire apparel and accessories and those present in the
Révolutionnaire by Roots collaboration."
Inspired by their impact within the dance industry and passion
for social change, Nia and Justice made it their mission to build
Révolutionnaire into a platform to address a range of social
justice issues. Today, the young entrepreneurs have a social
network for changemakers as part of the Révolutionnaire brand.
"It has been incredible to work with Roots on this
collaboration. Roots and Révolutionnaire are both mission and
values driven organizations that share a core focus on authenticity
and inclusivity," commented Justice Faith
Betty. "When we expanded the mission of
Révolutionnaire to focus on a spectrum of social justice
issues, we knew we wanted to give young changemakers the tools,
network, and information needed to scale their impact. We are
grateful to Roots for also giving us the opportunity to extend that
into a clothing line that communicates our message and enables our
community to fight for a better future, while celebrating the skin
they're in."
The Révolutionnaire by Roots collection features a
signature co-branded hoodie and sweatpants available in six
colorways as well as graphic tees and a weekender bag modelled
after Roots' iconic Banff Bag. The collection also includes an
Award Jacket with the words Revolutionary, Unapologetic,
Enlightened, Empowered, Determined, and Fearless, on it, which
represent the emotions the changemakers who are part of
Révolutionnaire have expressed when tackling social justice
issues on the platform.
The products are available in a gender-free fit, and in an
extended size range Roots created for its recently launched One
Collection, which runs from size 1 to size 8. These sizes align
with the conventional sizes of XS – 4XL in women's and XXS – 3XL in
men's. The collection will be available at select Roots stores,
roots.com and therevshop.co starting October
19, 2021 at 10am ET.
About Roots
Established in 1973, Roots is a premium outdoor-lifestyle brand.
We unite the best of cabin and city through unmistakable style
built with uncompromising comfort and quality. We offer a broad
range of products designed for life's everyday adventures,
including women's and men's apparel, leather goods, footwear,
accessories, and kids, toddler and baby apparel. Starting from a
little cabin in Algonquin Park,
Canada, Roots has grown to become a global brand. We operate
more than 100 retail stores across Canada, two in the
United States and ship to more than 60 countries worldwide
via roots.com, our eCommerce platform. We also have more than
100 partner-operated stores and sell our products through leading
third-party retail sites in Asia.
Roots Corporation is a Canadian corporation doing business as
"Roots" and "Roots Canada".
About Révolutionnaire
Révolutionnaire began with a mission to democratize dance
apparel with inclusive colorways that empower all to celebrate the
skin they're in. Inspired by their impact within the dance industry
and passion for social change, Nia, and her sister and co-founder,
Justice, made it their mission to build Révolutionnaire into a
platform to address a range of social justice issues. Today, the
young entrepreneurs have a social network for changemakers and a
collection of apparel and accessories grounded in a celebration of
inclusivity, community and the power of dreams to activate
change.
Forward-Looking Information
Certain information in this press release contains
forward-looking information. This information is based on
management's reasonable assumptions and beliefs in light of the
information currently available to us and is made as of the date of
this press release. Actual results and the timing of events may
differ materially from those anticipated in the forward-looking
information as a result of various factors. Information regarding
our expectations of future results, performance, achievements,
prospects or opportunities or the markets in which we operate is
forward-looking information. Statements containing forward-looking
information are not facts but instead represent management's
expectations, estimates and projections regarding future events or
circumstances. Many factors could cause our actual results, level
of activity, performance or achievements or future events or
developments to differ materially from those expressed or implied
by the forward-looking statements.
See "Forward-Looking Information" and "Risk Factors" in the
Company's current Annual Information Form for a discussion of the
uncertainties, risks and assumptions associated with these
statements. Readers are urged to consider the uncertainties, risks
and assumptions carefully in evaluating the forward-looking
information and are cautioned not to place undue reliance on such
information. We have no intention and undertake no obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable securities law.
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SOURCE Révolutionnaire; Roots
