TORONTO, Aug. 21,
2024 /PRNewswire/ - Spin Master Corp. (TSX: TOY)
(www.spinmaster.com), a leading global children's entertainment
company, revealed today the first of its collection of toys with
the popular children's educators and entertainers Rachel
Griffin-Accurso and Aron Accurso, creators of the Ms.
Rachel YouTube Channel.
The collection, developed by Ms. Rachel, an early childhood
educator by training, and a team of child development experts in
collaboration with Spin Master and Melissa & Doug®, takes
inspiration from Ms. Rachel and her videos supporting language
development and early childhood milestones. The wide range of toys
includes plush, puzzles, blocks, soft playsets, loveys and
stroller toys.
"Play is so important for little ones - it's how they
learn and discover the world around them," said Rachel Griffin-Accurso. "I'm extremely proud of
this collection of toys with Spin Master, and I can't wait to see
children and their parents and other caregivers enjoying the
learning and bonding these toys will inspire."
Ms. Rachel Toy Collection
features a wide range of toys, including:
Ms. Rachel Surprise Learning Box
- The Ms. Rachel Surprise Learning Box features four interactive
learning scenes and comes with six soft surprise accessories (bear,
bunny, carrot, bus, bubble gum, scarf) for babies to pull out of
the box and place back into it, helping to develop important fine
motor skills. Each side of the box features relatable scenes and
routines to prompt interaction between caregiver and baby,
encouraging early language and speech development. An included
bonus learning card features extra play tips and skill-building
activities. (Ages 3 Months - 2+ Years)
Ms. Rachel Speak & Sing
Doll
- The touch-activated Ms. Rachel
Speak & Sing Doll plays words, phrases, and music from
the hit Ms. Rachel videos to encourage early speech development for
babies. Sing along to favorites like "Icky Sticky Sticky Sticky
Bubble Gum" and encourage speech with signature Ms. Rachel phrases
such as "I'm so proud of you!" and "Can you say...?" A volume
control feature lets you switch between two volume levels. An
included bonus learning card features extra play tips and
skill-building activities. (Ages 6 Months - 3+ Years)
Ms. Rachel Wood Learning Blocks
- Stack, roll, match, and learn with these Ms. Rachel™ Wooden
Learning Blocks by Melissa & Doug! Inspired by Ms.
Rachel's popular baby and toddler videos, the blocks and activity
cards set is made with love to support learning for littles. Help
stimulate cognitive development with 26 embossed blocks that help
kids identify letters, numbers, pictures, and colors. Encourage
language skills, turn-taking, and social skills with four game
blocks featuring animals, body parts, emotions, and movements. The
set includes 14 double-sided activity cards for matching, counting,
play ideas, and developmental skill information and tips. Block
play is great for boosting fine motor skills and self-esteem, as
little hands grasp, build, and play. A sturdy box with take-along
handle offers easy cleanup and convenient storage. (Ages 18
Months - 3+ Years)
Ms. Rachel Wooden Song Puzzle
- Sing along with kids' favorite educator, Ms. Rachel! With the
six-piece Ms. Rachel™ Wooden Song Puzzle by Melissa &
Doug, kids can lift puzzle pieces to hear favorite songs from
Ms. Rachel's popular baby and toddler videos. An on/off switch
allows quiet play. Durable pegs help kids two and older easily
grasp and manipulate the six adorably illustrated pictures and
pictures under pieces help with matching and boost self-esteem.
Encourages language, memory, spatial awareness, and problem-solving
skills. (Ages 2 - 5+ Years).
Ms. Rachel™ toys will be available at all major retailers in
North America beginning
September 29th. Presale
begins on Sunday, September
15th. To see the entire collection please visit
https://www.msrachel.com/play. Even more toys will be introduced
next year, starting January, that will continue to deliver
meaningful opportunities to learn through play.
Spin Master is the global master toy licensee for Ms. Rachel
toys, in a deal brokered by CAA Brand Management, a division of
leading entertainment and sports agency Creative Artists Agency
(CAA).
About Spin Master
Spin Master Corp. (TSX: TOY) is a leading global children's
entertainment company, creating exceptional play experiences
through its three creative centres: Toys, Entertainment and Digital
Games. With distribution in over 100 countries, Spin Master is best
known for award-winning brands PAW Patrol®, Hatchimals®, Bakugan®,
Kinetic Sand®, Air Hogs®, Melissa & Doug®, Rubik's® Cube and
GUND®, and is the global toy licensee for other popular properties.
Spin Master Entertainment creates and produces compelling
multiplatform content, through its in-house studio and partnerships
with outside creators, including the preschool franchise PAW
Patrol, and numerous other original shows, short-form series
and feature films. The Company has an established presence in
digital games, anchored by the Toca Boca® and Sago Mini®
brands, offering open-ended and creative game and educational play
in digital environments. Through Spin Master Ventures, the Company
makes minority investments globally in emerging companies and
start-ups. With 29 offices spanning nearly 20 countries, Spin
Master employs close to 3,000 team members globally. For more
information visit spinmaster.com or follow-on Instagram, Facebook
and Twitter @spinmaster.
About Ms. Rachel
Rachel is a passionate educator who creates research-based
videos to help toddlers and their families learn, bond, and thrive.
Her videos infuse songs, games and nursery rhymes with strategies
from experts to help children reach important milestones in the
crucial early years of learning. Rachel believes all children are
capable, brilliant and important. She loves learning from them and
being around their contagious joy and wonder. Rachel has two
master's degrees in education. She has one in early childhood
development and one in music education. She is an advocate for
children's rights and works to ensure that all children have access
to high quality early childhood education. She is an ambassador for
Save the Children and Room to Grow. Her sweet little boy inspired
the show and continues to inspire her work every day! She is
married to the amazing, Mr. Aron, AKA HERBIE! Today, her wildly
popular YouTube channel @MsRachel generates over 400 million views
per month.
About Mr. Aron
Aron Accurso (he/him), Rachel's life and creative partner,
creates the show with Rachel including writing/arranging music and
skits, editing the episode, being silly, and performing puppets! In
addition to children's songs he has several adult musicals in
development including The Pack, Seeing Red with Joey
Mazzarino (from Sesame Street) and We Have Apples, with
Rachel. He also loves writing choral music. He is the Associate
Musical Director/Associate Conductor for Aladdin on Broadway. Other
Broadway credits include: Nice Work If You Can Get It, Sister Act,
and The Little Mermaid.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/spin-master-reveals-highly-anticipated-ms-rachel-toy-collection-delivering-developmental-and-early-childhood-learning-toys-302226794.html
SOURCE Spin Master Corp.