ECOX Eco Innovation Group Inc (PK)

Dig-It Underground Inc. (Pink Sheets: DIGX) announces that its wholly owned subsidiary Get Down Art is in development of Sin City Kitty™ Vodka.

Sin City Kitty™ is a breakout female lifestyle apparel brand that is based on our trademarked kitty with naughty devil horns. Sin City Kitty™ is one of Get Down Art’s most successful brands and continues to grow each year. The appeal of the Sin City Kitty™ brand has been amazing. Visit www.SinCityKitty.com to see Sin City Kitty™ Apparel.

The proprietary Sin City Kitty™ trademark mixes the lifestyle of Las Vegas and a fun sexy kitty that people have fallen in love with. We have had tremendous sales in our branded Sin City Kitty™ sections with our retail partner, Marshall Retail Group, and we believe the vodka will assist in brand awareness and exposure.

Brandon Donofrio, President of Dig-It Underground Inc., stated, "Sin City Kitty™ Vodka will be a great addition to the Sin City Kitty™ brand. We believe that the vodka will give Sin City Kitty™ great exposure in bars and night clubs, creating additional demand for Sin City Kitty™ apparel and merchandise."

Female branded spirits are one of the hottest growing sections in spirits since many of the current spirits target the male consumer. Sin City Kitty™ Vodka will have a sexy sleek, glossy black and pink bottle with vodka catering to the female demographic. We are planning to launch the vodka in early 2012 and are excited about this new area of growth. Stay tuned for our final bottle style and additional details.

Get Down Art is a 6-year-old Las Vegas-based company specializing in the worldwide marketing of consumer products to retailers, specializing in apparel, branding intellectual properties, and graphic illustrations of world-famous artists and brands including Sin City Kitty™. The company’s e-commerce website can be viewed at www.getdownart.com.

The information contained in this release consists of forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Such forward-looking statements involve known and unknown risks and uncertainties, including all business uncertainties relating to product development, marketing, market acceptance, future capital requirements, and competition in general that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. The Company is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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