LONDON, December 3, 2012 /PRNewswire/ --
Playtech, the international designer, developer and licensor of
software for the online, mobile, TV and land-based gaming industry,
is proud to be the first provider to introduce a combination of
online slots and a progressive games network to the Italian
market.
(Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )
Following the launch of casino table games and poker cash
tables, over 30 of Playtech's top performing progressive and
non-progressive slots will go live today in Italy. Among these are many popular branded
games including the Mummy, Pink Panther, King Kong, Monty Python's
Spamalot, as well as nine Marvel brands. Each game has been
specially tailored for Italy with
many key features customised according to market regulations.
Given the popularity of VLTs and other formats of casino games
in the Italian market, the introduction of Playtech's new slot
games and highly successful progressive slots present a great
opportunity to Italian licensees extending their reach to new
channels.
Amir Askarov, Head of Casino,
said, "We are thrilled to welcome Italy to our leading content portfolio. Our
top selling slots and a huge jackpot network is certain to bring
the market tremendous success. Playtech's Casino already has the
biggest market share, and we look forward to continued growth in
Italy as we plan to launch our
slots portfolio on mobile and the EdGE platform for games tab with
various operators in 2013."
About Playtech
Playtech develops unified software platforms and content for the
online and land-based gaming industry, together with providing a
range of ancillary services such as marketing, hosting and CRM
services.
The Group's capabilities enable the delivery of an integrated
software or turnkey solution, with players accessing online,
broadcast, mobile and server-based gaming terminals through a
single account.
New licensees include existing online operators upgrading or
diversifying their offering, land-based casino groups, government
sponsored entities such as lotteries, and new entrants making their
online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech listed has some 2,000 employees
located in development centres in five countries. Its leading
gaming applications include casino, poker, bingo, sports betting,
live, mobile and social gaming, casual and fixed odds games.
Visit: http://www.playtech.com
Contact:
Mor Weizer, CEO
David Mathewson, CFP
c/o Pelham Bell Pottinger
+44-(0)20-7861-3232
SOURCE Playtech