RMS North America Releases its 2024 State of the Industry Report
23 Abril 2024 - 10:00AM
Business Wire
RMS North America, a leading provider of reservation and
property management systems to the outdoor hospitality industry,
has released its annual State of the Industry Report.
This year’s report examines all adult generations — from Gen Z
to Baby Boomers — and offers a glimpse into how each age group
approaches camping differently. In this report, campground and RV
park owners and managers can gain better insight into their target
markets, see what matters most to them in 2024, and ultimately
attract more guests to their property.
RMS North America conducted independent research on campers ages
18-60+ to collect data on the differences between generations – but
found a lot of similarities along the way, too. While some thought
the pandemic’s camping craze would dwindle, the demand for outdoor
travel and recreation remains strong across the board.
“RMS North America has long had a vested interest in
understanding generational differences and preferences when it
comes to camping and outdoor recreation. Building on our research
from 2023 and our work with OHI, our goal is to equip our outdoor
property partners and the industry at large with the data to make
informed decisions that deliver elevated experiences for all
campers and RVers,” says Frederic Dominioni, Chief Revenue Officer
at RMS North America.
Key Takeaways
- Camping sentiment is up across the board despite ongoing
concerns about inflation (from 56% to 62%).
- Millennials have the highest enthusiasm for tech of any age
group at 57%, up from 19% in 2023.
- Email is the preferred method when communicating with a
campground at 61.7%.
- Being out in nature was the dominant influence on campers when
selecting a destination, at 47%.
- Word-of-mouth and online search remain campers’ primary methods
to learn about new destinations.
- Most campers want to see more tech included in the camping
experience.
In addition to technology preferences across generations, the
RMS 2024 State of the Industry Report details preferred types of
camping (tent camping is number one) and factors that influence
booking behaviors, like the natural surroundings of the
campsite.
“This year’s research tells us that people of all generations
are still camping frequently, despite the recent pandemic and
inflation concerns,” continued Dominioni. “Campground and RV park
owners need to keep in mind, however, that campers’ relationships
to technology still reflect a desire for convenience while having
access to a real person when needed. At RMS, this means we are
continuing to provide industry partners with the user-friendly
guest experience tools they need to succeed.”
RMS North America is hosting a live webinar to discuss this
report in depth this Thursday, April 25th, at 10:00 am PST / 1:00
pm EST. Register to reserve your spot.
The full 2024 report can be accessed here.
About RMS North America
RMS North America is a leading cloud-based reservation and
property management system tailored to the outdoor hospitality
industry. Backed by 40+ years of continual innovation, RMS works
with hundreds of properties across the Americas and Canada. Its
feature-rich technology is specifically designed to meet the unique
needs of campgrounds, RV parks & resorts, National & State
Parks, glampgrounds, and marinas. For more information, please
visit americas.rmscloud.com.
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Lauren Watt Trevelino/Keller lwatt@trevelinokeller.com